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As If | |
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Genre | Comedy drama |
Starring | |
Country of origin | United Kingdom |
Original language | English |
No. of series | 4 |
No. of episodes | 76 |
Production | |
Running time | 22 minutes |
Production companies | |
Original release | |
Network | E4 Channel 4 |
Release | 22 January 2001 – 31 July 2004 |
Related | |
As If (American TV series) |
As If is a British comedy-drama programme broadcast on E4 and later on Channel 4. There were 76 episodes across four series, the first broadcast on 22 January 2001 and the last on 31 July 2004.
The series focused on six young adults who lived in London. Each episode was presented from a different character's point of view, which up to that point in time had never been done before in a comedy-drama television programme. As If was one of the flagship launch programmes of E4, the new pay entertainment channel from Channel 4. The programme's success saw it move to the main channel. The programme had a cult following and received critical acclaim. It was considered groundbreaking and was compared to another British serial drama Hollyoaks . [ citation needed ]
Part of the programme's identity was the style, such as surreal fly-on-the-wall style camera work, fast camera transitions, wacky sound effects added to some scenes and the distinctive theme music (the tune "Would you...?" by the band Touch and Go). Episode four of the first series was awarded an RTS Television Award for Best Tape or Film Editing - Drama.[ citation needed ]
Several notable episodes were centred around parodies of other films or TV shows, including The Blair Witch Project (episode 1x16); Moulin Rouge! (2x20); The Italian Job (3x12) and 24 (4x04).
In the beginning, the gang was divided in two. We learn Sooz, Jamie and Alex are good friends. Jamie has a crush on Nikki, who he sees as a nice, innocent, delicate girl. Nikki was friends with Sasha, who was in a relationship with Rob. When Jamie invited Nikki to a fake party, the destinies of these six persons crossed and friendships were born. While Rob, Jamie and Alex became good friends, Nikki and Sasha didn't get along with Sooz, although the three had their moments together.
Apart from its well-known theme music, As If also used many popular songs in its 76 episodes. Trip hop music was used quite extensively, especially music by Massive Attack (and specifically songs from the album Mezzanine ) and Archive.
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