Assist-2-Sell

Last updated
Assist-2-Sell, Inc.
Company type Privately held company
Industry Real estate Franchising
Founded1987 (1987) in Reno, Nevada
Founders
  • Mary LaMeres-Pomin
  • Lyle Martin
Headquarters1610 Meadow Wood Lane,
Reno, Nevada
,
U.S.
Key people
  • Mary LaMeres-Pomin (CEO)
Website www.assist2sell.com

Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.

Contents

History

Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell. [1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell. [2] Assist-2-Sell is founded in and based in Reno. [3]

According to The Commercial Appeal , Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself". [4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation." [5]

Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies". [6] In 2006, it had 630 offices in Canada and 46 American states. [7]

Its main competitor is the company Help-U-Sell. [8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices. [9]

Services and franchise program

Assist-2-Sell has two advertising options for clients to choose from. [8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents. [8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS. [8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website. [10] [11] The company receives a commission only after a house is sold. [12]

Assist-2-Sell started its franchise program in 1995. [13] Every franchisee is managed and held independently. [14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses. [3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home. [15]

References

  1. ↑ Helmke, Kathryn (2005-01-16). "Helping hands: Discount real estate firms boast of lower commissons [sic] or flat fees for their services". Naples Daily News . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  2. ↑ McCrea, Bridget (2004). Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market . New York: AMACOM. pp.  117–119. ISBN   0-8144-0809-5 . Retrieved 2019-11-30.
  3. 1 2 Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (pages 1 and 2). The Morning Call . Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  4. ↑ Moore, Linda A. (2003-03-02). "Flate-Rate Agents Offer Real Estate Option - Assist-2-Sell More Help Than FSBO, Cheapter Than 6%". The Commercial Appeal . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  5. ↑ Genthner, Cathy (2000-03-31). "Real Estate Firm Sets Its Fees in a Different Way". Portland Press Herald . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  6. ↑ Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (pages 1 and 2). Reno Gazette-Journal . Archived from the original (pages 1 and 2) on 2019-11-30. Retrieved 2019-11-30.
  7. ↑ Swanepoel, Stefan (2006). Swanepoel Trends Report 2007: Top 10 Real Estate Trends. Lagune Niguel, California: RealSure. p. 115. ISBN   978-0-9704523-8-2 . Retrieved 2019-11-30.
  8. 1 2 3 4 Knightly, Arnold M. (2006-04-24). "New ways to sell real estate are popping up: Help-U-Sell, Assist-2-Sell use bare-bones approach to cut traditional fees". Las Vegas Business Press .
  9. ↑ McGinn, Daniel (2004-04-05). "Breaking the Brokers - As housing prices keep heading through the roof, more sellers are balking at paying full commissions. Some agents are even joining in this homegrown rebellion". Newsweek . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  10. ↑ Levin, Julie (2005-02-13). "Real Estate Services at Discount". Miami Herald . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  11. ↑ Irwin, Robert (2002) [1993]. The for Sale by Owner Kit (4 ed.). Chicago: Dearborn Trade Publishing (Kaplan, Inc.). pp.  38–39. ISBN   978-0-7931-5026-7 . Retrieved 2019-11-30.
  12. ↑ Gardyasz, Joe (2000-02-06). "$etting up a lower standard: Assist-2-Sell shaking up real estate world with flat fee". The Bismarck Tribune . Archived from the original on 2019-11-30. Retrieved 2019-11-30– via Newspapers.com.
  13. ↑ Jares, Andrea (2000-02-01). "Flat-Rate Brokerage Opens Here - Assist-2-Sell hopes flat rates per sale will undercut competition". Corpus Christi Caller-Times . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  14. ↑ Orenstein, Beth W. (1997-07-27). "Discount Brokers - Pennsylvania Marketplace Reflects New Alternatives to Conventional Agencies". The Morning Call . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
  15. ↑ Rafter, Dan (2004-11-01). "Browsing To Buy". Fortune . Archived from the original on 2019-11-30. Retrieved 2019-11-30.
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