 Assist-2-Sell's logo | |
| Type | Privately held company |
|---|---|
| Industry | Real estate |
| Founded | 1987 in Reno, Nevada |
| Founders |
|
| Headquarters | 1610 Meadow Wood Lane, , U.S. |
Key people |
|
| Website | www |
Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.
Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell. [1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell. [2] Assist-2-Sell is founded in and based in Reno. [3]
According to The Commercial Appeal , Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself". [4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation." [5]
Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies". [6] In 2006, it had 630 offices in Canada and 46 American states. [7]
Its main competitor is the company Help-U-Sell. [8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices. [9]
Assist-2-Sell has two advertising options for clients to choose from. [8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents. [8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS. [8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website. [10] [11] The company receives a commission only after a house is sold. [12]
Assist-2-Sell started its franchise program in 1995. [13] Every franchisee is managed and held independently. [14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses. [3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home. [15]
This aims to be a complete list of the articles on real estate.
Factoring is a financial transaction and a type of debtor finance in which a business sells its accounts receivable to a third party at a discount. A business will sometimes factor its receivable assets to meet its present and immediate cash needs. Forfaiting is a factoring arrangement used in international trade finance by exporters who wish to sell their receivables to a forfaiter. Factoring is commonly referred to as accounts receivable factoring, invoice factoring, and sometimes accounts receivable financing. Accounts receivable financing is a term more accurately used to describe a form of asset based lending against accounts receivable. The Commercial Finance Association is the leading trade association of the asset-based lending and factoring industries.
A multiple listing service is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation and accumulate and disseminate information to enable appraisals. A multiple listing service's database and software is used by real estate brokers in real estate, representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller's broker in finding a buyer for the property or asset. The listing data stored in a multiple listing service's database is the proprietary information of the broker who has obtained a listing agreement with a property's seller.
A real estate agent or broker is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agents are licensed by the state to negotiate sales agreements and manage the documentation required for closing real estate transactions. Buyers and sellers are generally advised to consult a licensed real estate professional for a written definition of an individual state's laws of agency. Many states require written disclosures to be signed by all parties outlining the duties and obligations.
An estate agent is a person or business that arranges the selling, renting, or management of properties and other buildings. An agent that specialises in renting is often called a letting or management agent. Estate agents are mainly engaged in the marketing of property available for sale, and a solicitor or licensed conveyancer is used to prepare the legal documents. In Scotland, however, many solicitors also act as estate agents, a practice that is rare in England and Wales.
Second mortgages, commonly referred to as junior liens, are loans secured by a property in addition to the primary mortgage. Depending on the time at which the second mortgage is originated, the loan can be structured as either a standalone second mortgage or piggyback second mortgage. Whilst a standalone second mortgage is opened subsequent to the primary loan, those with a piggyback loan structure are originated simultaneously with the primary mortgage. With regard to the method in which funds are withdrawn, second mortgages can be arranged as home equity loans or home equity lines of credit. Home equity loans are granted for the full amount at the time of loan origination in contrast to home equity lines of credit which permit the homeowner access to a predetermined amount which is repaid during the repayment period.
For Sale By Owner (FSBO) is the process of selling real estate without the representation of a broker or agent. Homeowners may employ the services of marketing or online listing companies or market their own property. Typically, they represent themselves with the help of a lawyer or solicitor throughout the sale, as in most areas, there are detailed legal requirements pertaining to sellers and disclosures they must make.
Business brokers, also called business transfer agents, or intermediaries, assist buyers and sellers of privately held businesses in the buying and selling process. They typically estimate the value of the business; advertise it for sale with or without disclosing its identity; handle the initial potential buyer interviews, discussions, and negotiations with prospective buyers; facilitate the progress of the due diligence investigation and generally assist with the business sale.
Redfin is a full-service real estate brokerage. The Seattle-based company was founded in 2004, and went public in August 2017. Glenn Kelman is the CEO. Redfin's business model to undercut competition is based on sellers paying Redfin a discounted fee, either 1.0 or 1.5% to list the seller's home. This does not include an additional fee charged to the seller to compensate the brokerage representing the buyer. This latter fee usually is in the 2.0-3.0% range. Buyers who buy with Redfin also get a portion of the brokerages' commission back that can be applied to their closing costs or in the form of a check after they close on their home tax free.
Flat-fee MLS refers to the practice in the real estate industry of a seller entering into an "à la carte service agreement" with a real estate broker who accepts a flat fee rather than a percentage of the sale price for the listing side of the transaction. A flat-fee MLS brokerage typically unbundles the services a traditional real estate brokerage offers and lists the property for sale in the local multiple listing service (MLS) à la carte without requiring the seller to use all services.
A flat fee, also referred to as a flat rate or a linear rate refers to a pricing structure that charges a single fixed fee for a service, regardless of usage. Less commonly, the term may refer to a rate that does not vary with usage or time of use.
Stefan J. M. Swanepoel, is an American business executive, author and real estate businessperson. He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network. He is most known as a business and trends author, having written more than 20 books and reports. His books have been listed on the New York Times and Wall Street Journal bestseller lists.
Buying agents or purchasing agents are people or companies that offer to buy goods or property on behalf of another party. Indent agents or indenting agents are alternative terms for buying agents. An indent is an order for goods under specified conditions of sale.
Keller Williams Realty is an American technology and international real estate franchise with headquarters in Austin, Texas. It claimed to be the largest real estate franchise in number of agents and sales volume for 2018 and 2019. It is operated by a holding company named KWx which was formed in 2020.
Mark Willis is an American business executive and stock holder at Keller Williams Realty, an international real estate franchise with headquarters in Austin, Texas. Willis was President of Keller Williams Realty prior to 2005 when he took over the position as chief executive officer (CEO). In 2015, Chris Heller succeeded Mark Willis as CEO.
PropertyGuys.com Inc. is a Canadian private sale real estate, or FSBO, franchise marketing company based in Moncton, New Brunswick. With over 100 franchise locations across Canada and thousands of active listings on its site, it is the largest private home sale network in North America.
Forsalebyowner.com is the United States largest "by owner" real estate website. It provides a real estate advertising and information service that charges a flat fee to property owners who advertise their property on the company’s Website. It created a business model that competed directly with traditional real estate firms, connecting buyers and sellers without the use of brokers. Property sellers devise and customize the content and format of their advertisement. ForSaleByOwner.com then charged to the owners a listing fee that is directly proportional to the length of the advertisement and the period of time it appears on its Web site. For an additional fee, property owners can have also list their properties on the MLS with a real estate agent affiliated with ForSaleByOwner.com. Interested buyers can use the service to search listed properties for free. However, ForSaleByOwner.com does not represent or negotiate on behalf of either the seller or the buyer. On its Website, a disclaimer clearly states that it is not a real estate agent and is legally prohibited from taking part in the actual sales transaction.
Purplebricks is an online estate agent which operates in the UK. Founded in 2012 by Michael Bruce and Kenny Bruce, it is backed by investors that include venture capital firm DN Capital as well as Neil Woodford, Paul Pindar, and Errol Damelin.
HomeLight is a real estate referral company based in San Francisco, CA that utilizes the Internet as a marketing medium with the use of real estate technology. Although HomeLight is itself a real estate broker, it does not provide services typical of a broker. Instead, HomeLight works with a network of participating real estate brokers in various markets to which they refer customers. The company aims to connect people selling their homes with local real estate agents.
Instant buyer is a real estate transaction model wherein companies purchase residential properties directly from private sellers, to eventually re-sell them.
