Housing.com

Last updated

Housing.com
Housing.com logo.svg
Type of business E-commerce, Real Estate, Classifieds
Available inEnglish
Headquarters Mumbai, Maharashtra, India
Area served India
Founder(s) Rahul Yadav
CEODhruv Agarwal
Industry Real estate
Parent REA Group
URL housing.com
LaunchedJune 2012;11 years ago (2012-06)
Current statusActive

Housing.com is a Mumbai-based real estate search portal which allows customers to search for housing based on geography, number of rooms, and various other filters. [1] [2] The company has 6,000 brokers and serves 40 cities in India including Chennai, Mumbai, Bengaluru, Kolkata and Delhi. [3] [4] [5]

Contents

History

A group of twelve students from the Indian Institute of Technology, Bombay founded Housing.co.in in June 2012. [1] [6] [7] [8] The company purchased Housing.com from San Francisco-based internet entrepreneur, Peter Headington, and the telephone number 03-333-333-333 in September 2013 for a total of $1m. [9] [10]

Since its founding in 2012, Housing.com has raised four rounds of funding. The company raised $2.5 million in Series A funding from Nexus Venture Partners in June 2013. [2] [3] [4] [11] The company used the funds to create its Data Science Lab and to expand to four cities: Bengaluru, Gurugram, Pune, Hyderabad. [3] [12] [13] The company raised another $19M in venture funding, led by Helion Venture Partners, in April 2014. [14] [15]

In early March 2015, the company had a nationwide brand launch, and revealed its new brand logo, colours and brand philosophy; with the tagline 'Look Up'. The brand launch was advertised in national newspapers and hoardings in several cities across India; and notably, on the company's social media pages.

In June 2015, Housing.com then-CEO Rahul Yadav accused Sequoia India MD Shailendra Singh of poaching Housing.com staff. [16] Subsequently, he was asked to leave the company altogether, citing objectionable behaviour. [17] [18] Rishabh Gupta was temporarily in charge, before being replaced by Jason Kothari in November 2015. [19]

Product

Housing.com lists properties submitted by users, either brokers or owners, on an interactive map. [6] Search results are filtered by available rooms, lifestyle ratings, child friendliness index (CFI), and area-based pricing. [2] [3] [7] [9] [20]

The company has mapped approximately 650,000 houses in India. [4] [12]

Data science lab (DSL)

Housing.com's Data Science Lab (DSL) has generated a number of "Heat Map" algorithms and demand flux maps based on these filters. [5] [13] The CFI heat map shows child friendliness in a particular area and it measures neighborhoods on three different criteria: number of schools, number of hospitals and parks, and proximity of these facilities to the area. [9] The algorithms also demonstrate price variations in properties across the city. [5] [10] [21]

Housing.com is also available as apps for Android and iOS. [6]

Acquisition

Housing.com acquired real estate discussion forum, Indian Real Estate Forum (IREF), for $1.2 Million [22] and Realty BI, a risk assessment firm for realty projects, for $2 Million. [23] Housing.com acquired HomeBuy360, a cloud-based sales lifecycle management platform, for $2 million. [24] They had been merged with Proptiger.

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References

  1. 1 2 Shravan Bhat (12 February 2014). "housing.com: Born Out of its Founders House Hunt". Forbes India. Retrieved 30 July 2014.
  2. 1 2 3 Rebecca Grant (6 June 2014). "Funding Daily Prism". Venture Beat. Retrieved 30 July 2014.
  3. 1 2 3 4 Victoria Ho (6 June 2013). "With $2.5M Injection from Nexus, Indian Housing Marketplace Launches in Bangalore". TechCrunch. Retrieved 30 July 2014.
  4. 1 2 3 Nikita Peer (23 June 2014). "housing.com toying with algorithms for old-age friendliness, pollution index & helping find girl friends, too". Tech Circle. Retrieved 30 July 2014.
  5. 1 2 3 "Real Estate portal housing.com launches Price Heat Maps feature". India Digital Review. 7 October 2013. Retrieved 9 July 2014.
  6. 1 2 3 Pritam P Hans (April 2013). "Building Search". Business Today. Retrieved 30 July 2014.
  7. 1 2 Samidha Sharma (4 January 2014). "Helion may lead $8M investment in housing.com". Times of India. Retrieved 30 July 2014.
  8. ↑ Biswarup Gooptu & Kala Vijayraghavan (11 June 2014). "With fatter paychecks, startups rope in more talent than big cos like IBM, HUL". Economic Times. Retrieved 30 July 2014.
  9. 1 2 3 Sainul K Abudheen (15 November 2013). "Nexus Venture-backed real estate portal housing.com adds 'child friendliness index' to its site; what's new?". Tech Circle India. Retrieved 30 July 2014.
  10. 1 2 Anand Rai (7 October 2013). "Nexus-backed real estate portal housing.com launches price heat maps; what's on offer?" . Retrieved 30 July 2014.
  11. ↑ Chitra Rakesh (6 June 2013). "Nexus Venture Partners injects $2.5M in an Indian real estate startup" . Retrieved 30 July 2014.
  12. 1 2 Peerzada Abrar (20 June 2014). "housing.com founded by IIT graduates makes more room for growth, mops up rs 115 crore". [The Economic Times]. Retrieved 30 July 2014.
  13. 1 2 Malavika Velayanika (20 June 2014). "$19M funding for Housing.com ups the ante in tech war between real estate portals in India". Tech in Asia. Retrieved 30 July 2014.
  14. ↑ "Startups focus on team composition to draw investors". The Economic Times. 3 June 2014. Retrieved 30 July 2014.
  15. ↑ Diksha Dutta (25 April 2014). "Excl: housing.com raises close to $18M led by Helion Venture Partners". Tech Circle. Retrieved 30 July 2014.
  16. ↑ Investors considering to remove Housing.com co-founder Rahul Yadav as CEO: Sources – timesofindia-economictimes. Articles.economictimes.indiatimes.com. Retrieved on 10 June 2016.
  17. ↑ "Housing.com CEO Rahul Yadav sacked by board after email leak". The Indian Express. 1 July 2015. Retrieved 21 December 2015.
  18. ↑ "Housing.com CEO Rahul Yadav fired - Times of India". The Times of India. Retrieved 21 December 2015.
  19. ↑ "We are putting the house back in order: Housing.com's new CEO". livemint.com/. Retrieved 21 December 2015.
  20. ↑ Ashish Sinha (21 January 2014). "Startup Housing.co.in takes a brilliant data based approach to house hunting". Next Big What. Retrieved 30 July 2014.
  21. ↑ "Real Estate Portal housing.com Launches Price Heat Maps". Silicon India. 8 October 2013. Retrieved 30 July 2014.
  22. ↑ Housing.com buys real estate forum IREF – timesofindia-economictimes. Articles.economictimes.indiatimes.com (26 March 2015). Retrieved 10 June 2015.
  23. ↑ Housing.com acquires Realty Business Intelligence for Rs 10 Cr. Tech.economictimes.indiatimes.com (12 June 2015). Retrieved on 2015-07-04.
  24. ↑ "Housing.com acquires HomeBuy360". The Hindu. 16 August 2015. Retrieved 17 August 2015.
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