|Method||Petition, demonstrations, supporting independent press in conflict areas|
|Ricken Patel (Founder and CEO)|
Avaaz is a U.S.-based nonprofit organization launched in January 2007 that promotes global activism on issues such as climate change, human rights, animal rights, corruption, poverty, and conflict. The UK based newspaper The Guardian considers it "the globe's largest and most powerful online activist network".
The name chosen for the community is a Romanization of a word meaning "voice" in various languages, such as Hindi आवाज़ and Urdu آواز.
Avaaz.org was co-founded by Res Publica, a "community of public sector professionals dedicated to promoting good governance, civic virtue and deliberative democracy,"and MoveOn.org, an American non-profit progressive public policy advocacy group. It was also supported by Service Employees International Union, a founding partner.
Avaaz's individual co-founders include Ricken Patel, Tom Pravda, former Virginia congressman Tom Perriello, MoveOn Executive Director Eli Pariser, Australian progressive entrepreneur David Madden, Jeremy Heimans (co-founders of Purpose.com), and Andrea Woodhouse.The board consists of Ricken Patel (president), Ian Bassin, and Sam Barratt.
Avaaz's founding President and CEO is the Canadian-British Ricken Patel.He studied PPE (politics, philosophy, economics) at Balliol College, Oxford University. He received a Masters in Public Policy from Harvard University. He worked for the International Crisis Group around the world, including in Sierra Leone, Liberia, Sudan and Afghanistan, where he says "he learnt how to bring rebel forces to the negotiation table, to monitor elections (covertly), to restore public faith in once corrupt political systems and to spot when foreign forces were being manipulated." He returned to the US and volunteered for MoveOn.org, where he learned how to use online tools for activism.
"Since 2009, Avaaz has not taken donations from foundations or corporations, nor has it accepted payments of more than $5,000 (£3,100)," The Guardian reported. "Instead, it relies simply on the generosity of individual members, who have now raised over $20m (£12.4m)."Prior to 2009 various foundations had funded Avaaz's staff and start-up costs.
Avaaz global campaigns are managed by a team of campaigners working from over 30 countries, including the UK, India, Lebanon and Brazil. They communicate with members via email, and employ campaigning tactics including online public petitions, videos, and email-your-leader tools. In some cases Avaaz also uses advertisements and commissions legal advice to clarify how best to take a campaign forward,and stages "sit-ins, rallies, phone-ins and media friendly stunts". Examples of stunts include "taking a herd of cardboard pigs to the doors of the World Health Organisation to demand an investigation into the link between swine flu and giant pig farms and creating a three-mile human chain handshake from the Dalai Lama to the doors of the Chinese Embassy in London to request dialogue between the parties".
Suggestions for campaigns come from members, supplemented by guidance from teams of specialists. Once a suggestion has been taken up as having potential, tester email are polled to 10,000 Avaaz members; if the emails receive a sufficient response, the campaign is opened up to all Avaaz members.In 2010 The Economist suggested that "the way Avaaz bunches unlikely causes together may be an asset in a world where campaigns, like race and class, can still segregate people, not reconcile them."
Avaaz claims to unite practical idealists from around the world.Director Ricken Patel said in 2011, "We have no ideology per se. Our mission is to close the gap between the world we have and the world most people everywhere want. Idealists of the world unite!" In practice, Avaaz often supports causes considered progressive, such as calling for global action on climate change, challenging Monsanto, and building greater global support for refugees.
During the 2009 Iranian presidential election protests, Avaaz set up Internet proxy servers to allow protesters to upload videos onto public websites.
Avaaz supported the establishment of a no-fly zone over Libya, which led to the military intervention in the country in 2011. It was criticized for its pro-intervention stance in the media and blogs.
Avaaz supported the civil uprising preceding the Syrian Civil War. This included sending $1.5 million of Internet communications equipment to protesters, and training activists. Later it used smuggling routes to send over $2 million of medical equipment into rebel-held areas of Syria. It also smuggled 34 international journalists into Syria.Avaaz coordinated the evacuation of wounded British photographer Paul Conroy from Homs. Thirteen Syrian activists died during the evacuation operation. Some senior members of other non-governmental organizations working in the Middle East have criticized Avaaz for taking sides in a civil war. As of November 2016, Avaaz continues campaigning for no-fly zones over Syria in general and specifically Aleppo. (Gen. Dunford, Chairman of the Joint Chiefs of Staff of the United States, has said that establishing a no-fly zone means going to war against Syria and Russia. ) It has received criticism from parts of the political blogosphere and has a single digit percentage of its users opposing the petitions, with a number of users ultimately leaving the network. The Avaaz team responded to this criticism by issuing two statements defending their decision to campaign.
In the 2016 United States presidential election, Avaaz campaigned against Donald Trump with the slogan "Defeat Donald Trump", and produced a software tool to simplify overseas voter registration.
In September 2017, Avaaz took legal action in the British High Court of Justice to oppose 21st Century Fox's bid to take over the pan-European broadcasting company Sky plc, by seeking a judicial review of the regulator Ofcom's decision not to recommend rejection of the takeover.
In January 2018, Monsanto requested Avaaz hand over all documents the organization held in relation to glyphosate.Lawyers for the company said they planned to use the documentation in their defense during an upcoming court case involving two plaintiffs in Missouri who say their cancer was caused by exposure to Monsanto's "Roundup" herbicide. Avaaz argued that a successful subpoena would result in a "chilling effect" on the group's work.
On September 5, 2018 a New York judge sided with Avaaz. The judge stated that the subpoena "risked 'chilling' free speech and political activity",and argued that Monsanto's request was "anti-democratic".
Some question whether Avaaz's focus on online petitions and email campaigns may encourage laziness, transforming potential activism into clicktivism. 's blog has accused Avaaz of taking credit for the success of the Ficha Limpa anti-corruption bill in Brazil, which Luis Nassif reposted.Malcolm Gladwell says that petition tools do not create "close-knit, disciplined and tenacious" networks of activists. In February 2012, Avaaz raised money for the evacuation of Paul Conroy from Syria, a mission that led to the deaths of 13 activists in Syria. A New Republic article accused Avaaz of making false claims about their own role in the evacuation. Jillian York has accused Avaaz of lack of transparency and arrogance. The Defensor Da Natureza
In 2008, Canadian conservative minister John Baird labeled Avaaz a "shadowy foreign organization" tied to billionaire George Soros.
Another Canadian, conservative media personality Ezra Levant,tried to make a link between Soros and Avaaz.org as an indirect supporter through MoveOn, but the article was later retracted as baseless and an apology was offered to Soros.
The Monsanto Company was an American agrochemical and agricultural biotechnology corporation founded in 1901. In 2018, it was acquired by Bayer as part of its crop science division. It was headquartered in Creve Coeur, Missouri. Monsanto developed Roundup, a glyphosate-based herbicide, in the 1970s, and became a major producer of genetically engineered crops.
Youth activism is youth engagement in community organizing for social change. Youth participation in social change focuses more on issue-oriented activism than traditional partisan or electoral politics. Youth have taken lead roles in public protests and advocacy around anti-war activism, anti-crime and government corruption, pro-sexual education, anti-government censorship, expanded educational access, and public transportation access. Technology and the use of digital media has changed the way youth participate in activism globally, and youth are more active in media than older generations.
Internet activism is the use of electronic communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences as well as coordination. Internet technologies are used for cause-related fundraising, community building, lobbying, and organizing. A digital activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and Canada are using social media to achieve digital activism objectives.
Slacktivism is a pejorative term for "feel-good" measures in support of an issue or social cause. Slacktivism is showing support for a cause with the main purpose of boosting the egos of participants in the movement. The action may have little effect other than to make the person doing it feel satisfied that they have contributed. Slactivism is often a form of virtue signalling. The underlying assumption being promoted by the term is that these low-cost efforts substitute for more substantive actions rather than supplementing them, although this assumption has been criticized.
Media activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, and organizing campaigns relating to media and communications policies.
The Raging Grannies are activist organizations in many cities and towns in Canada, the United States, and in other countries. They are social justice activists, all women old enough to be grandmothers, who dress up in clothes that mock stereotypes of older women, and sing songs at protests. They typically write the lyrics themselves, putting their political messages to the tunes of well known songs. Their activism includes peace and environmental causes.
An online petition is a form of petition which is signed online, usually through a form on a website. Visitors to the online petition sign the petition by adding their details such as name and email address. Typically, after there are enough signatories, the resulting letter may be delivered to the subject of the petition, usually via e-mail. The online petition may also deliver an email to the target of the petition each time the petition is signed.
FreedomWorks is a conservative and libertarian advocacy group based in Washington D.C., United States. FreedomWorks trains volunteers, assists in campaigns, and encourages them to mobilize, interacting with both fellow citizens and their political representatives. It is widely associated with the Tea Party movement.
Kory Teneycke is the former vice-president of Sun News Network. He was also the former Director of Communications to the Prime Minister's Office under Stephen Harper. He was the campaign manager for the Ontario Progressive Conservative Party during the 2018 Ontario election.
Alexander G. Soros is an American philanthropist. He is Deputy Chair of the Open Society Foundations and one of the World Economic Forum's Young Global Leaders of 2018.
Ricken Patel is the Canadian–British founding President and Executive Director of Avaaz, a major global civic organization with the world's largest online activist community, including over 43 million subscribers.
The Siege of Homs was a military confrontation between the Syrian military and the Syrian opposition in the city of Homs as a part of the Syrian Civil War. The siege lasted three years from May 2011 to May 2014, and resulted in an opposition withdrawal from the city.
Benjamin McDonald Wikler is an American politician who was elected on June 2, 2019 as the chair of the Democratic Party of Wisconsin. Wikler is a former Senior Advisor at MoveOn.org.
Paul Conroy is a British freelance photographer and filmmaker who works in the British media. A former soldier with the Royal Artillery between 1980 and 1987, he has since worked extensively as a journalist in combat zones, producing footage from conflicts in the Balkans, the Middle East, and Libya. In 2011, he was shortlisted for the PRX Bayeux TV report along with Marie Colvin, a war correspondent with The Sunday Times.
Save the Arctic is a Greenpeace campaign to protect the Arctic, principally by preventing oil drilling and unsustainable industrial fishing in the area completely, surrounded by an Arctic-Environmental economics-Zone. The campaign, begun in 2012, calls for a sanctuary in the uninhabited high seas area around the North Pole, similar to the Protocol on Environmental Protection to the Antarctic Treaty. The campaign aims to begin this process by prompting a United Nations resolution on protection for the Arctic.
Oscar Soria is an Argentinian political activist, social journalist, and environmental and human rights campaigner, currently serving as senior advocate in the international activist group Avaaz. Previously he was the global brand director of Greenpeace and afterwards the media director of WWF.
Activism consists of efforts to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society. Forms of activism range from mandate building in the community, petitioning elected officials, running or contributing to a political campaign, preferential patronage of businesses, and demonstrative forms of activism like rallies, street marches, strikes, sit-ins, or hunger strikes.
Hashtag activism is a term coined by media outlets which refers to the use of Twitter's hashtags for Internet activism. The term can also be used to refer to the act of showing support for a cause through a like, share, etc. on any social media platform, such as Facebook or Twitter. The point of hashtag activism is arguably to share certain issues with one's friends and followers in the hopes that they will also share the same information. This leads to a widespread discussion and allows for change to occur. However, hashtags have also been used to debate and make people aware of social and political issues. They can be seen as a way to help or start a revolution by increasing the number of supporters from across the world who have not been in contact with the issue. It allows people to discuss and comment around one hashtag. Hashtag activism is a way to expand the usage of communication and make it democratic in a way that everyone has a way to express their opinions.
Online communities build off social movements, enabling the connection of persons worldwide to develop a base and gain awareness to the cause. Online social movements gained momentum in the late 20th century and early 21st century as new generations sought social change. With access to the internet and the fast growing World Wide Web, online social movements brought awareness to issues both political and social. Online social movements have been praised and criticized; the former for its ability to raise awareness to important causes, and the latter for its ability to perpetuate problems like slacktivism. Although online activism has received criticism, it has had real impacts on social movements.
The climate movement is the collective of nongovernmental organizations engaged in activism related to the issues of climate change. It is a subset of the broader environmental movement, but some regard it as a new social movement itself given its scope, strength and activities.
Avaaz is backed by MoveOn.org a lobby group that has taken millions of dollars from currency speculator George Soros.