| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 2011 |
| Founder | Susanne Langmuir |
| Defunct | 2022 |
| Fate | Acquired and brand retired |
| Successor | Lip.Lab |
| Headquarters | , |
| Parent | Kendo Holdings |
| Website | www |
BITE Beauty was a Canadian cosmetics company specializing in lip products. The brand was carried exclusively at Sephora. [1] The company was acquired by Kendo Holdings, a company owned by LVMH, in 2014 and the name of the brand was replaced by Lip.Lab in 2022. [2]
All BITE's products were made with food-grade, vegan ingredients and were infused with resveratrol. [3] [4] The factory was located in Toronto; by 2015, the factory produced around 2,000 items a day. [5]
The brand was founded by Susanne Langmuir in 2011 and launched in 2012. [6] [2]
As of 2022, BITE Beauty ceased to exist. [7] BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.
As of December 2022, there were 10 lip labs in operation, the locations include: