Bare Necessities (company)

Last updated
Bare Necessities
Industry Apparel
Founded Avanel, New Jersey, U.S.
FounderNoah Wrubel & Bill Richardson
Headquarters
Area served
United States, Puerto Rico, Guam, US Virgin Islands
Key people
Noah Wrubel
(CEO of Bare Necessities)
Products lingerie, swimwear, loungewear
Revenue$66 million
Number of employees
200+
Parent Delta Galil Industries (2020-current)
Website www.barenecessities.com

Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey. The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues. [1] [2]

Contents

In October 2018, Walmart acquired Bare Necessities, as part of its e-commerce strategy. [3] In 2020, Walmart sold the company to Delta Galil Industries. [4]

Company history

Bare Necessities was founded in Avenel, New Jersey in 1998 by two Carnegie-Mellon graduates, Noah Wrubel and Bill Richardson. Wrubel's family already operated several lingerie stores of the same name since 1965 throughout New Jersey. [2]

By 2006, the retailer set out to compete with Victoria's Secret [5] with the help from Frog Design, A product design and branding firm best known for working with Apple. [6] Their efforts paid off with consistent reported revenue increases and year over year growth.

Bare Necessities was acquired by Walmart in 2018 as part of its strategy to compete with Amazon in the online clothing space. [7] In 2020, Walmart sold the company to Israeli clothing company Delta Galil Industries. [4]

The company operates out of a 125,000 square-foot building in Edison, New Jersey, and employs about 200 people between the corporate staff and the on-site fulfillment center

Products

The online retailer carries an array of brands such as Bali, Wacoal, SPANX, Calvin Klein, Hanky Panky, Chantelle, Freya, Panache, Hanro, La Perla, Le Mystere, Ugg Australia, Wolford, Hugo Boss, Armani, and Polo Ralph Lauren. [1] The company also carries over 200 bra sizes ranging from 28 to 56 inch bands and from an AA cup to N Cup. [8] [9] Bare Necessities ships throughout the United States and worldwide. [10]

Models

Unlike most of the online retailers in the late 1990s, Bare Necessities always used models, instead of mannequins. [11] Many of Bare Necessities' catalog models have become popular from the site. Many models have parlayed their e-commerce success by landing gigs with Sports Illustrated and Victoria's Secret. These models include:

Related Research Articles

<span class="mw-page-title-main">Bodystocking</span> One-piece, skin-tight garment made of knitted or stretch material

A bodystocking or body stocking is a one-piece skin-tight garment that covers the torso, legs and sometimes the arms of the wearer. It is a foundation garment or an article of lingerie usually made from a sheer fabric similar to that used for stockings or pantyhose, or from fishnet, lace or an opaque material, or a variation of these materials. A bodystocking differs from a unitard, which is worn as an outfit or article of clothing, and a leotard, which is used as a practice garment or performance costume for acrobats, gymnasts and other similar performers. Designed to be revealed, but not to be too revealing, bodystockings may be worn as undergarments by performers such as belly dancers and exotic dancers.

<span class="mw-page-title-main">Frederick's of Hollywood</span> Retailer of womens lingerie in the United States

Frederick's of Hollywood is an American lingerie brand formerly with stores in shopping malls across the United States. In 2015, all 111 retail stores were closed before a bankruptcy filing. The brand was acquired by Authentic Brands Group and was relaunched as an online-only store, FOH Online Corp. In 2018, Naked Brand Group, Inc. acquired FOH Online Corp.

<span class="mw-page-title-main">Pink (Victoria's Secret)</span> Brand of apparel

Pink is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.

<span class="mw-page-title-main">HerRoom</span> American clothing retailer

HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.

<span class="mw-page-title-main">Ultimo (brand)</span> Scottish designer lingerie brand

Ultimo was a Glasgow-headquartered designer lingerie brand, majority owned by Sri Lanka–based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone, via her company MJM International Ltd., with her then-husband Michael. In 2013, after their marriage collapsed, Ultimo was transferred to joint venture company Ultimo Brands International Ltd, an equal partnership between Michelle Mone and MAS Holdings. In November 2014, Mone sold the majority of her stake to MAS Holdings. In August 2015, Mone resigned from the boards of MJM International Ltd and Ultimo Brands International Ltd.

La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel. The La Senza brand is currently owned by Regent which operates and owns La Senza stores in Canada and the United States and uses a franchise model for the operation of stores outside Canada and the United States.

<span class="mw-page-title-main">Bra</span> Womens undergarment for supporting the breasts

A bra, short for brassiere or brassière, is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. A bra usually fastens in the back, using a hook and eye fastener, although bras are available in a large range of styles and sizes, including front-fastening and backless designs. Some bras are designed for specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise.

<span class="mw-page-title-main">Victoria's Secret Fashion Show</span> Fashion event (1995–present)

The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event. The fashion show was cancelled in 2019, the same year its organizer, Edward Razek, resigned under public pressure. It made a comeback and was rebranded in 2023 as a Prime Video special titled, "The Tour '23”.

<span class="mw-page-title-main">Victoria's Secret</span> American lingerie and cosmetics retailer

Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by a Stanford Student and his wife, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when Victoria's Secret became the largest lingerie retailer in the United States.

<span class="mw-page-title-main">Lily Aldridge</span> American model

Lily Maud Aldridge is an American model. She was a Victoria's Secret Angel from 2010 to 2018. She also appeared in the Sports Illustrated Swimsuit Issue, alongside Chrissy Teigen and Nina Agdal, for the 50th anniversary cover in 2014.

<span class="mw-page-title-main">Kay Cohen</span> Australian fashion designer

Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as founder and creative director of Pleasure State and as general manager and creative director of Elle Macpherson Intimates. Cohen is the inventor of the Biofit uplift bra.

<span class="mw-page-title-main">Bonobos (apparel)</span> American apparel company

Bonobos is an upscale e-commerce-driven apparel company that designs and sells menswear including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School students Andy Dunn and Brian Spaly, and launched as an online retailer in 2007.

True & Co. is an American online lingerie startup, headquartered in San Francisco, California.

<span class="mw-page-title-main">Aerie (clothing retailer)</span> Intimate apparel brand of American Eagle Outfitters

Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear. The aerie brand operates as a section in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores.

Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.

Leonisa is a Colombian clothing company manufacturing and selling lingerie, shapewear, swimwear, underwear, and activewear for both men and women.

<span class="mw-page-title-main">Brayola</span> Online lingerie retailer

Brayola was an online lingerie retailer that helps shoppers find better-fitting bras. Its bra analyzer and extractor identify bras based on size, style, color, price, materials, purpose, quality and attributes. The information powers Brayola's engine to match shoppers with more bras that will fit in a similar way. In July 2021, parent company Delta Galil merged Brayola with Bare Necessities.

ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.

Fleur du Mal is a lingerie and ready-to-wear brand that sells at retailers including Shopbop, Barneys, and Net-a-porter. The company was founded in 2012 by Jennifer Zuccarini.

<span class="mw-page-title-main">Bras N Things</span> Australian womens lingerie chain store

Bras N Things is a lingerie retailer. It is owned by Hanes Australasia and operates in Australia, New Zealand, South Africa and the United States.

References

  1. 1 2 3 "Bare Necessities Launches Plus Size Lingerie Website" (Press release). Edison, N.J.: Bare Necessities. 10 February 2012. Retrieved 2013-12-31.
  2. 1 2 Johnson, Mary (23 October 2013). "Underwear Overachievers: The men behind one of the nation's largest online bra retailers". NJBIZ: 1. Archived from the original on 18 October 2014. Retrieved 31 December 2013.
  3. "Walmart acquires online lingerie retailer Bare Necessities". CNBC . 12 October 2018. Retrieved 12 October 2018.
  4. 1 2 www.bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2020/08/walmart-sells-intimates-site-to-israeli-company.html?page=all . Retrieved 2022-05-11.{{cite web}}: Missing or empty |title= (help)
  5. "Taking on Victoria's Secret - June 1, 2006".
  6. "A lingerie retailer spices up sales - July 1, 2007".
  7. www.bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2018/10/walmart-buys-bare-necessities-to-hold-off-amazon.html?page=all . Retrieved 2022-05-11.{{cite web}}: Missing or empty |title= (help)
  8. "Bras, panties, lingerie, men's underwear, plus size bras at Bare Necessities".
  9. "Bare Necessities Hosts 10 Days of Black Friday" (Press release).
  10. "Customer Service at Bare Necessities".
  11. Johnson, Mary (23 October 2013). "Underwear Overachievers: The men behind one of the nation's largest online bra retailers". NJBIZ: 2. Archived from the original on 18 October 2014. Retrieved 31 December 2013.
  12. Vaughn, Steve Chay (26 January 2012). "A 65-Photo Tribute to Nina Agdal In Lingerie". brobible.com. BroBible. Archived from the original on 1 August 2013. Retrieved 1 January 2014.
  13. 1 2 3 4 5 6 7 Vaughn, Steven Chay (5 October 2011). "The 16 Hottest 'Bare Necessities' Lingerie Models". brobible.com. BroBible. Archived from the original on 1 January 2014. Retrieved 31 December 2013.