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Industry | Gambling |
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Founded | 2013 |
Headquarters | Athens, Greece |
Owner | Kaizen Gaming International |
Website | www |
Betano is a sports betting company based in Greece. It is owned by the KGIL (Kaizen Gaming International) betting group. [1] This international online sports betting platform operates in several countries around the world, including Greece, Cyprus, Romania, Czech Republic, Germany, Denmark, Belgium, the United Kingdom, Portugal, Brazil, Argentina, Chile, Peru, Ecuador, Colombia, Mexico, Canada, among others. [2] The company was created in 2013 and, in 2019, began investing in sports sponsorships.
In 2022, the company had 700 employees, and 300,000 registered users.
It sponsors clubs around the world. In Europe, the company sponsors the likes of Aston Villa, Olympiakos, Panathinaikos, PAOK, Sporting CP, Benfica, FC Porto, Universitatea Craiova, FCSB, APOEL Nicosia, Apollon Limassol, Brøndby IF, Sparta Prague and Viktoria Plzen. In South America, it sponsors Flamengo, Fluminense, Atlético Mineiro, River Plate, Universidad de Chile, among others. [3]
In addition, the company has sponsored many tournaments around the world, including Argentina's Liga Profesional de Fútbol, [4] as well as the Brasileirão Série A and the Copa do Brasil in Brazil, where the company bought the naming rights. [5] Other tournaments sponsored by Betano include the UEFA Euro 2024, [6] the 2024 Copa América, the 2025 FIFA Club World Cup, the UEFA Europa League and the UEFA Conference League.