Betano (company)

Last updated
Betano
IndustryGambling
Founded2013;12 years ago (2013)
Headquarters Athens, Greece
OwnerKaizen Gaming International
Website www.betano.com

Betano is a sports betting company based in Greece. It is owned by the KGIL (Kaizen Gaming International) betting group. [1] This international online sports betting platform operates in several countries around the world, including Greece, Cyprus, Romania, Czech Republic, Germany, Denmark, Belgium, the United Kingdom, Portugal, Brazil, Argentina, Chile, Peru, Ecuador, Colombia, Mexico, Canada, among others. [2] The company was created in 2013 and, in 2019, began investing in sports sponsorships.

Contents

In 2022, the company had 700 employees, and 300,000 registered users.

Sponsorships

It sponsors clubs around the world. In Europe, the company sponsors the likes of Aston Villa, Olympiakos, Panathinaikos, PAOK, Sporting CP, Benfica, FC Porto, Universitatea Craiova, FCSB, APOEL Nicosia, Apollon Limassol, Brøndby IF, Sparta Prague and Viktoria Plzen. In South America, it sponsors Flamengo, Fluminense, Atlético Mineiro, River Plate, Universidad de Chile, among others. [3]

In addition, the company has sponsored many tournaments around the world, including Argentina's Liga Profesional de Fútbol, [4] as well as the Brasileirão Série A and the Copa do Brasil in Brazil, where the company bought the naming rights. [5] Other tournaments sponsored by Betano include the UEFA Euro 2024, [6] the 2024 Copa América, the 2025 FIFA Club World Cup, the UEFA Europa League and the UEFA Conference League.

References

  1. "Kaizen Gaming". www.kaizengaming.com. Retrieved 2025-10-02.
  2. "Atlético-MG assina patrocínio master com empresa de apostas esportivas". www.uol.com.br (in Brazilian Portuguese). Retrieved 2025-10-02.
  3. "El novedoso cambio en la camiseta que estrenó River contra Vélez - TyC Sports". www.tycsports.com (in Spanish). 2025-05-05. Retrieved 2025-10-02.
  4. "Betano, nuevo naming sponsor de la LPF – Liga Profesional de Fútbol de AFA" (in Spanish). Retrieved 2025-10-02.
  5. "Se confirmó que la serie A de fútbol brasileño pasó a llamarse Brasileirão Betano". Noticias de Casinos | Apuestas & iGaming | Focus Latinoamérica (in Spanish). 2024-04-16. Retrieved 2025-10-02.
  6. "Betano se convierte en patrocinador de la UEFA Euro 2024". Noticias de Casinos | Apuestas & iGaming | Focus Latinoamérica (in Spanish). 2023-12-01. Retrieved 2025-10-02.