Internet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and in Canada use social media to achieve digital-activism objectives.
The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing.
Myspace is a social networking service based in the United States. Launched on August 1, 2003, it was the first social network to reach a global audience and had a significant influence on technology, pop culture and music. It also played a critical role in the early growth of companies like YouTube and created a developer platform that launched the successes of Zynga, RockYou and Photobucket, among others. From 2005 to 2009, Myspace was the largest social networking site in the world.
A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
Points of Light is an international nonprofit, nonpartisan organization headquartered in Georgia, United States dedicated to engaging more people and resources in solving serious social problems through voluntary service.
Mixi is an online Japanese social networking service. It was founded in 1999 and is owned by Mixi, Inc.. As of September 2012, Mixi had about 14 million monthly active users, with about 8.6 million of those on smartphones. Mixi, Inc. was founded by Kenji Kasahara in 1999 as a limited liability company and became a Japanese corporation in 2000. The company changed its name to Mixi, Inc. from E-Mercury, Inc. in February 2006 to align its name with the social networking service, and was updated to MIXI, Inc. in 2022. Its headquarters are in Shibuya, Tokyo.
MiGente.com was an online social-networking site specifically targeting the Hispanic community. It was launched in 2000. Its former parent company, Community Connect Inc., claimed that MiGente.com was the fastest growing English language site for the Hispanic community with over 3 million registered members. Members come from a variety of Hispanic backgrounds.
Omar Tomas Wasow is an assistant professor in UC Berkeley’s Department of Political Science. He is co-founder of the social networking website BlackPlanet.
Flixster was an American social-networking movie website for discovering new movies, learning about movies, and meeting others with similar tastes in movies. It is currently owned by Fandango Media. The formerly independent site, allowed users to view movie trailers as well as learn about new and upcoming movies at the box office. It was originally based in San Francisco and was founded by Joe Greenstein and Saran Chari on January 20, 2006. It was also the former parent company of Rotten Tomatoes from January 2010 to February 17, 2016. On February 17, 2016, Flixster, including Rotten Tomatoes, was acquired by Fandango.
AsianAve or Asian Avenue was a social networking service that focused on Asian Americans. The platform was shut down and the URL now redirects to its sister site, BlackPlanet.
GLEE.com was a social networking site geared toward the gay, lesbian, bisexual and transgender communities. The site was launched in February 2007 by Community Connect Inc. Community Connect was acquired by RadioOne Inc in 2008. The site was shut down in 2010-11.
In politics, grassroots fundraising is a fundraising method that involves mobilizing local communities to support a specific fundraising goal or campaign. It has been utilized by American presidential candidates like Howard Dean, Barack Obama, Ron Paul, and Bernie Sanders.
Social network aggregation is the process of collecting content from multiple social network services into a unified presentation. Examples of social network aggregators include Hootsuite or FriendFeed, which may pull together information into a single location or help a user consolidate multiple social networking profiles into a single profile.
Google Friend Connect was a free social networking site, active from 2008 to 2012. Similar to Facebook Platform and MySpaceID, it allowed users to build a profile to share and update information through messaging, photographs and video content via third-party sites which acted as a host for profile sharing and social exchanges.
AVSIM is a nonprofit flight simulation social networking service that focuses on Microsoft Flight Simulator, Prepar3D, and X-Plane. It features a community forum, file library, and product reviews. The website is maintained by a group of volunteers. Bandwidth and equipment are paid for by donations and advertising. It is one of the world's largest flight simulation websites and provides users access to information and add-ons for the flight simulator series of games. On May 12, 2009, the website was attacked by a hacker which resulted in a catastrophic loss of data. AVSIM was able to fully recover from the hack with the help of IT support from around the world.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration, and the legality, awareness, and boundaries of subsequent privacy violations are critical concerns in advance of the technological age.
Barack Obama won the 2008 United States presidential election on November 4, 2008. During his campaign, he became the first presidential candidate of a major party to utilize social networking sites to expand and engage his audience of supporters and donors.
The social networking service Myspace was among the most popular web sites in the 2000s decade. It has faced criticism on a variety of fronts, including for a massive redesign of the site in 2012 which occurred after the majority of original users had abandoned the website, misuse of the platform for cyber-bullying and harassment, risks for users' privacy, and major data losses.
Joe Green is a serial social entrepreneur and investor based in San Francisco, CA. He is the co-founder and President of the Psychedelic Science Funders Collaborative, a nonprofit donor network that supports research on psychedelic medicine. Green is also the co-founder of Treehouse, a company that develops community living apartment complexes in Los Angeles, CA.
