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Gerard van Honthorst, The Match-Maker (1625) Gerrit van Honthorst - De koppelaarster.jpg
Gerard van Honthorst, The Match-Maker (1625)

Matchmaking is the process of matching two or more people together, usually for the purpose of marriage, in which case the matchmaker is also known as a marriage broker. The word is also used in the context of sporting events such as boxing, in business, in online video games and in pairing organ donors.



These services often rely on personality tests (but genetics has even been proposed), [1] aiming to maximize the identification of the best match.

Traditional matchmaking is a usual folk program in Russian museums. Pn-museum-2001-05-visitors.jpg
Traditional matchmaking is a usual folk program in Russian museums.

The acceptance of dating systems, however, has created something of a resurgence in the role of the traditional professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. According to Eddie Hernandez (a dating coach), With television shows like “Million Dollar Matchmaker” and “Indian Matchmaking,” and a pandemic that has made it harder for singles to meet organically, matchmaking is hot again. “There used to be this stigma around it,”. [2]

In some cultures, the role of the matchmaker was and is quite professionalised. The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object – and also making it easy for the astrologer to collect his fee.[ citation needed ] Tarot divination has also been employed by some matchmakers.[ citation needed ]

Social dance, especially in frontier North America, the contra dance and square dance, has also been employed in matchmaking, usually informally. However, when farming families were widely separated and kept all children on the farm working, marriage-age children could often only meet in church or in such mandated social events. Matchmakers, acting as formal chaperones or as self-employed 'busybodies' serving less clear social purposes, would attend such events and advise families of any burgeoning romances before they went too far.[ tone? ][ citation needed ]

Matchmakers sitting on either side of the bride and groom in this Japanese wedding photo Wedding Party Photo at Meiji Shrine Tokyo.jpg
Matchmakers sitting on either side of the bride and groom in this Japanese wedding photo

The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g. "being able to support a family", "good prospects") played a larger role in determining if a (male) suitor was acceptable, is difficult to determine. It may be fair to say only that they were able to speed up, or slow down, relationships that were already forming. In this sense they were probably not distinguishable from relatives, rivals, or others with an interest. Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society. Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a duty of rabbis in traditional Jewish communities. Today, the shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities.[ citation needed ]

In Asia

In Singapore, the Social Development Unit (SDU), run by the city-state's government, offers a combination of professional counsel and dating system technology, like many commercial dating services. Thus the role of the matchmaker has become institutionalized, as a bureaucrat, and every citizen in Singapore has access to some subset of the matchmaking services that were once reserved for royalty or upper classes.[ citation needed ]

Other uses

The concept of matchmaking is also used in the business world and is known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating, or Brokerage Events. In contradiction to social networking solutions, real meetings between business people are in focus. Trade fair organisations e.g. find this concept an added value for their exhibitors because it gives them the opportunity of advanced planned meetings. Following the inspiration of dating sites, some online B2B networking platforms developed advanced business matching solutions enabling relevant business partners' identification.

See also


Related Research Articles

An internet relationship is a relationship between people who have met online, and in many cases know each other only via the Internet. Online relationships are similar in many ways to pen pal relationships. This relationship can be romantic, platonic, or even based on business affairs. An internet relationship is generally sustained for a certain amount of time before being titled a relationship, just as in-person relationships. The major difference here is that an internet relationship is sustained via computer or online service, and the individuals in the relationship may or may not ever meet each other in person. Otherwise, the term is quite broad and can include relationships based upon text, video, audio, or even virtual character. This relationship can be between people in different regions, different countries, different sides of the world, or even people who reside in the same area but do not communicate in person.

<span class="mw-page-title-main">Speed dating</span> Matchmaking event where people meet potential partners for a short period of time

Speed dating is a formalized matchmaking process which has the purpose of encouraging eligible singles to meet large numbers of new potential partners in a very short period of time.

<span class="mw-page-title-main">Online dating</span> Internet service providing potential relationship contacts

Online dating, also known as Internet dating, Virtual dating, or Mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service is a company that promotes and provides specific mechanisms for the practice of online dating, generally in the form of dedicated websites or software applications accessible on personal computers or mobile devices connected to the internet. A wide variety of unmoderated matchmaking services, most of which are profile-based with various communication functionalities, is offered by such companies.

<span class="mw-page-title-main">Courtship</span> Period in a couples relationship which precedes their engagement and marriage

Courtship is the period wherein some couples get to know each other prior to a possible marriage or committed romantic, de facto relationship. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marriage. A courtship may be an informal and private matter between two people or may be a public affair, or a formal arrangement with family approval. Traditionally, in the case of a formal engagement, it is the role of a male to actively "court" or "woo" a female, thus encouraging her to understand him and her receptiveness to a marriage proposal.

A matchmaker, or marriage broker, is a person who engages in matchmaking, sometimes as a profession.

A dating agency, also known as a marriage bureau, marriage agency, matrimonial bureau or matrimonial agency, is a business which provides matchmaking services to potential couples, with a view toward romance and/or marriage between them.

The Shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities for the purpose of marriage.

Miai, or omiai (お見合い) as it is properly known in Japan with the honorific prefix o-, is a Japanese traditional custom which relates closely to Western matchmaking, in which a woman and a man are introduced to each other to consider the possibility of marriage. The term omiai is sometimes mistranslated as an "arranged marriage" but it can be described as a meeting opportunity with more serious considerations for the future as a process of courtship. According to the National Institute of Population and Social Security Research, in 2005 it was estimated that around 6.2% of marriages in Japan are arranged via omiai.

Anonymous matching is a matchmaking method facilitated by computer databases, in which each user confidentially selects people they are interested in dating and the computer identifies and reports matches to pairs of users who share a mutual attraction. Protocols for anonymous matchmaking date back to the 1980s, and one of the earliest papers on the topic is by Baldwin and Gramlich, published in 1985. From a technical perspective, the problem and solution are trivial and likely predate even this paper. The problem becomes interesting and requires more sophisticated cryptography when the matchmaker isn't trusted.

Arranged marriage is a tradition in the societies of the Indian subcontinent, and continue to account for an overwhelming majority of marriages in the Indian subcontinent. Despite the fact that romantic love is "wholly celebrated" in both Indian mass media and folklore, and the arranged marriage tradition lacks any official legal recognition or support, the institution has proved to be "surprisingly robust" in adapting to changed social circumstances and has defied predictions of decline as India modernized.

Dating is a term coined in America to signify the stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the category of courtship, consisting of social events carried out by the couple either alone or with others.

Group dating is a modern pattern for dating where a group of single people organize a night out, with the hope of forming romantic partnerships. It is most popular in Japan, where it is known as gōkon. In the U.S., the group dating is becoming is a safe alternative to single dating, also helping to ease tension, because both parties will feel more comfortable having the company of their friends.

<span class="mw-page-title-main">Patti Stanger</span> American matchmaker, businesswoman, and television personality

Patricia "Patti" Stanger is an American businesswoman and reality television personality. She is known for starring in and producing her own matchmaking reality series, The Millionaire Matchmaker, on Bravo TV. She is also founder and CEO of Millionaire's Club International, Inc. (, a professional matchmaking service for millionaires.

Janis Spindel is a matchmaker, author, entrepreneur, and creator of Janis Spindel Serious Matchmaking, Inc. in 1993. According to her website, she created the matchmaking service after matching fourteen couples who married within one year. Her company is headquartered in New York City on the Upper East Side and, in the summer months, in the Hamptons. Although she is located in New York, she travels the US and Canada for her clients. Her website was launched in 2005. She originally worked with both men and women, but now only works with men. She specializes in upscale professionals, ages 27-78.

Vietnamese migrant brides in Taiwan represent marriages between Taiwanese men and Vietnamese brides who are mostly from poor, rural areas of Vietnam, such as those along the Mekong Delta. As of 2006, out of Taiwan’s immigrant population of approximately 428,240 people, 18% were females who had relocated to the country through marriage. Out of this population, about 85% originated from the Southeast Asian countries of Vietnam, Indonesia, Thailand, and Philippines, with the majority hailing from Vietnam. It is estimated that between the years of 1995 and 2003, the number of Vietnamese women married to Taiwanese men increased from 1,476 to more than 60,000 individuals, making the Vietnamese the largest non-Chinese immigrant group living in the island. This event has been seen locally and abroad as something that can potentially evolve into a concerning societal and humanitarian issue. This issue is not just localised in Taiwan but also in Southern China provinces as well as Hong Kong and Macau. In every case, these practices are illegal and are classified under human trafficking.

Samantha Daniels is an American professional matchmaker, television personality, television producer, author, and entrepreneur. Daniels also owns and operates Samantha's Table, a matchmaking service based in New York and Los Angeles.

<span class="mw-page-title-main">Shanghai Marriage Market</span>

The Shanghai Marriage Market is a marriage market held at People's Park in Shanghai, China. Parents of unmarried adults flock to the park every Saturday and Sunday from noon to 5 p.m. to trade information on their children. Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India. The company also has offices in the US and Dubai.

<span class="mw-page-title-main"></span> is an online social network service aimed at the Jewish community. connects users with "Hosts" for Shabbat as well as serving as an online dating platform and social network. Currently the site claims 100,000 members.

Indian Matchmaking is a 2020 Indian reality television series produced by Smriti Mundhra that premiered on Netflix on July 16, 2020. In August 2021, Netflix renewed the series for a second season. In March 2022, Netflix renewed the series for a third season, which premiered in April 2023.


  1. Ok, We Have Our First DNA-Based Dating Service: GenePartner, by Michael Arrington, TechCrunh, on July 22, 2008.
  2. Krueger, Alyson (February 14, 2008). "What It's Like to Work With a Matchmaker". NYTimes. Retrieved 2021-02-27.