Bonia (fashion)

Last updated

Bonia Corporation Berhad
Company type Public limited company
MYX: 9288
ISIN MYL9288OO001
Industry Fashion
Founded1974
FounderChiang Sang Sem
Headquarters,
Key people
Chiang Sang Sem
RevenueIncrease2.svg MYR 470 million (2011)
Increase2.svg MYR 45 million (2011)
Number of employees
833 [1]
Website bonia.com

Bonia Corporation Berhad (MYX : 9288) is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia. [2] It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

Contents

History

The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore. [3] [4]

Public listing on Bursa Malaysia

It was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia. [5]

Fiscal performance and acquisition

Bonia products sold at Lotte Center Hanoi, Vietnam. Bonia, tang 2, Lotte Center, Ha Noi 001.JPG
Bonia products sold at Lotte Center Hanoi, Vietnam.

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits. [1] For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011. [1] For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.

Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world. [6]

In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada. [7]

Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand. [8] [9] In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role. [10]

Special campaigns

In 2022, Bonia had its first collaboration with local star Scha Al-Yahya for Eid al-Fitr collection. [11] The brand has curated a special Raya campaign featuring Malaysian actress, Amelia Henderson in 2023. [12]

Brand ambassadors

See also

Related Research Articles

<span class="mw-page-title-main">Economy of Malaysia</span>

The economy of Malaysia is the fifth largest in Southeast Asia and the 36th largest in the world in terms of GDP. The 2018 labour productivity of Malaysia was measured at Int$55,360 per worker, the third highest in ASEAN. The 2021 Global Competitiveness Report ranked Malaysian economy the 25th most competitive country economy in the world.

<span class="mw-page-title-main">Maybank</span> Malaysian bank

Malayan Banking Berhad is a Malaysian universal bank, with key operating "home markets" of Malaysia, Singapore, and Indonesia. According to the 2020 Brand Finance report, Maybank is Malaysia's most valuable bank brand, the fourth-top brand amongst the Asean countries and ranked 70th among the world’s most valuable bank brands.

YTL Corporation Berhad is a Malaysian infrastructure conglomerate, founded in 1955 by Yeoh Tiong Lay, after whom the group is named. YTL Corporation Berhad is an integrated infrastructure developer with extensive operations in countries including Malaysia, Singapore, the United Kingdom, Australia, France, Indonesia, Japan, Jordan, Myanmar, the Netherlands, Thailand and Vietnam. The company has grown from a small construction firm into a global infrastructure company generating over RM25 billion in annual revenue and RM5 billion in EBITDA with over 70 percent coming outside Malaysia.

<span class="mw-page-title-main">Sime Darby</span> Malaysian trading conglomerate

Sime Darby Berhad is a Malaysian trading conglomerate. Its core businesses operate and serve in the industrial, motors and logistics sectors as well as the healthcare, and insurance segments.

<span class="mw-page-title-main">KLCC Property Holdings</span>

KLCC Property Holdings Berhad is a Malaysian property investment company which owns and manages office, retail and hotel properties in Kuala Lumpur, mainly in the Kuala Lumpur City Centre (KLCC) area. Among the properties owned or managed by the company and its stapled real estate investment trust are the Petronas Twin Towers, Suria KLCC, the Mandarin Oriental Kuala Lumpur and Menara Maxis.

<span class="mw-page-title-main">Genting Group</span> Malaysian conglomerate

The Genting Group is headquartered in Wisma Genting in Kuala Lumpur, Malaysia. The Group comprises the holding company Genting Berhad, its listed subsidiaries Genting Malaysia Berhad, Genting Plantations Berhad, Genting Singapore Plc, as well as its wholly owned subsidiary Genting Energy Limited.

<span class="mw-page-title-main">Kenny Rogers Roasters</span> Chicken-based restaurant chain

Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Kentucky Fried Chicken from 1964 to 1971. During his successful music career, Rogers had appeared in several commercials for the Dole Food Company before founding this restaurant chain.

Prasarana Malaysia Berhad (Prasarana) (English: Malaysian Infrastructure Limited) is a 100% government-owned company which was set up by Ministry of Finance (Malaysia) as a corporate body established under the Minister of Finance (Incorporation) Act 1957 to own the assets of multi-modal public transport operator in Malaysia, under the government's move to restructure the city's public transport system. It is one of the largest public-transport companies in Malaysia other than Konsortium Transnasional Berhad. As a government-owned company since 1998, it operates stage bus and light metro services via several wholly owned subsidiaries.

<span class="mw-page-title-main">Johor Corporation</span> State owned corporation

Johor Corporation (JCorp) is Johor’s principal development institution for the State. Headquartered in Johor Bahru, Malaysia, its operations span multiple countries including Malaysia, Singapore, Indonesia, Brunei, Australia,Thailand, Cambodia and Bangladesh.

<span class="mw-page-title-main">RHB Bank</span> Malaysian bank

RHB Bank Berhad is a Malaysian bank based in Kuala Lumpur and founded in 1994. It is one of the largest banks in Malaysia.

<span class="mw-page-title-main">AmBank</span> Malaysia-based bank

AmBank Group comprises AMMB Holdings Berhad is one of the largest banking groups in Malaysia whose core businesses are retail banking, wholesale banking, Islamic banking, and life and general insurance.

<span class="mw-page-title-main">CIMB</span> Malaysian Universal Bank

CIMB Group Holdings Berhad is a Malaysian universal bank headquartered in Kuala Lumpur and operating in high growth economies in ASEAN. CIMB Group is an indigenous ASEAN investment bank. CIMB has a wide retail branch network with 1,080 branches across the region.

Taliworks Corporation Berhad is a Malaysian public utilities conglomerate. It is a member of LGB Group. Taliworks Corporation is involved in water treatment, waste management, highway concession and construction. Taliworks holds a 21-year concession rights for the operation and management of the Tianjin Panlou Life Waste Transfer Station, in Tianjin, China. Taliworks' research and technology arm has a production facility that produces CK21 bacteria, which is used for water and wastewater sludge treatment in China. The company is listed on Bursa Malaysia. The company has also purchased a controlling stake in highway operator Grand Saga Sdn Bhd for 107.8 million ringgit, or roughly 31 million USD.

Favelle Favco Berhad is a manufacturer of construction cranes under the brands Favelle Favco and Kroll. The company's main plant is based at Senawang, Malaysia, with production facilities and engineering offices also located in Sydney, China, Texas and Denmark.

Heineken Malaysia Berhad is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken, Tiger Beer, Tiger Crystal, Guinness, Strongbow Apple Ciders, Apple Fox Cider, Anchor Smooth, Kilkenny, Anglia, and Malta. The company also imports and distributes Heineken 0.0, Paulaner and Kirin Ichiban.

Tan Sri Lim Kok Thay is a Malaysian Chinese billionaire businessman. He is the chairman of Genting Group, a casinos, resorts and palm oil conglomerate with a market capitalization of almost MYR40 billion, and the second son of fellow billionaire Lim Goh Tong, the company's founder.

Berjaya Corporation Berhad is a Malaysian-based corporation which controls a wide array of businesses, including consumer marketing, property development and investment, as well as hotels, resorts and recreation development. It also specialises in gaming and lottery management, food and beverage, motor trading and distribution, investment on environmental services and clean technology, and telecommunication and information technology-related services and products.

<span class="mw-page-title-main">ViTrox</span> Malaysian technology company

ViTrox Corporation Berhad is a Malaysian technology company headquartered in Penang, Malaysia. With a strong focus on machine vision and electronics, ViTrox specialises in the design and development of automated vision inspection systems and equipment for the semiconductor, printed circuit board assemblies, and electronics communication industries.

Syarikat Takaful Malaysia Keluarga Berhad is the first takaful operator in Malaysia. Takaful Malaysia Keluarga is the holding company that manages the Family Takaful business and owns 100% equity of Syarikat Takaful Malaysia Am Berhad, which operates the General Takaful business. Providing a comprehensive and affordable range of family takaful and general takaful solutions, both companies operate under the Takaful Malaysia brand with a combined network of branches in 24 locations nationwide. In addition, Takaful Malaysia has two subsidiary companies in Indonesia, PT Asuransi Takaful Keluarga and PT Syarikat Takaful Indonesia.

<span class="mw-page-title-main">Sime Darby Property</span>

Sime Darby Property Berhad 197301002148 (15631-P) is a Malaysian real estate developer with operations in Malaysia and the United Kingdom. Incorporated in 1973, as Sime Darby Property Sdn. Bhd., the Group was created through the integration of the property arms under the former Golden Hope Plantations Berhad, Kumpulan Guthrie Berhad, and Sime Darby Berhad. The property arm of Sime Darby traces back to United Estates Projects Berhad, a property development company established in 1964. In 1985, Sime Darby purchased a large stake in United Estates Projects Berhad and the company was renamed Sime UEP Properties Berhad. Sime UEP was used to develop former oil palm plantation lands belonging to Sime Darby.

References

  1. 1 2 3 "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Archived from the original on 14 September 2013. Retrieved 26 July 2013.
  2. "Bonia Corporation Berhad: Overview". www.globaldata.com.
  3. "Company Overview of Bonia Corporation Berhad". Business Week. Archived from the original on 26 July 2013. Retrieved 26 July 2013.
  4. "Bonia corporation berhad". www.lusha.com/.
  5. Rebecca Lynne Tan for The Straits Times. 15 January 2014 Success in the bag
  6. "Investor – Bonia Corporation Berhad". bonia.listedcompany.com. Retrieved 30 March 2022.
  7. "Bonia acquires 49% stake in leathergoods firm Braun Büffel". The Moodie Davitt Report. 4 January 2012. Retrieved 15 May 2023.
  8. dev (9 December 2014). "Damiano Biella is Transforming Braun Buffel Into a Fashion-Forward Accessories House". Female Singapore - The Progressive Women's Fashion & Beauty Magazine. Retrieved 15 May 2023.
  9. CHEONG, BERVIN. "Solid and stable developments are Braun Büffel's strengths". The Star. Retrieved 15 May 2023.
  10. Adelia, Nabila. "Braun Buffel: Time For A Change | DA MAN Magazine" . Retrieved 15 May 2023.
  11. "Get ready to glam up with the Bonia x Scha collection". L'Officiel Malaysia. 19 April 2021. Retrieved 5 January 2024.
  12. Meera Murugesan (27 March 2023). "#FASHION: Bonia x Amelia Collection". New Straits Times. Retrieved 5 January 2024.
  13. Marcus Venu Das (3 January 2024). "Bonia picks TWICE's Nayeon as new brand ambassador". Marketing Interactive. Retrieved 5 January 2024.