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References
- ↑ "'Brandjacking' on the Web". Arik Hesseldahl. 2007-05-01. Archived from the original on May 4, 2007. Retrieved 2010-07-12.
- ↑ Langley, Quentin (2014). Brandjack. Basingstoke: Palgrave Macmillan. ISBN 9781137375353.
- ↑ Waddington, Steven (2012). Brand Anarchy: Managing corporate reputation. Bloomsbury. p. 94. ISBN 9781408157220. Waddington, quoting Quentin Langley's Brandjack News , describes brandjacking as "the ability for an individual to criticise and publicly shame a company ... [placing] the brand in a hostile relationship with the consumer."
- ↑ De bittere nasmaak van suiker Accessed: 7 April 2014.
- ↑ Dunlevy, Gabrielle (18 March 2010), Gory Greenpeace KitKat video goes viral, The Daily Telegraph - http://www.dailytelegraph.com.au/news/gory-greenpeace-kitkat-video-goes-viral/story-e6freuy9-1225842479332
- 1 2 Nestlé faces KitKat boycott over links to 'palm oil killing orangutans' claim (18 March 2010), Metro - http://www.metro.co.uk/news/818000-nestle-faces-kitkat-boycott-over-links-to-palm-oil-killing-orangutans-claim
- ↑ Fowler, Tom (2008), Exxon Mobil says it's not behind 'its' Twitter account, Houston Chronicle - http://www.chron.com/disp/story.mpl/chronicle/5920513.html
- ↑ BP’s Global PR vs. BPGlobalPR (2010) Newsweek - http://www.newsweek.com/2010/06/04/bp-s-global-pr-vs-bpglobalpr.html
- ↑ Tapper, Jake (2008), Barack Obama's Fake Facebook Page (Courtesy of the RNC), ABC News - http://blogs.abcnews.com/politicalpunch/2008/07/barack-obamas-f.html
- ↑ Sarah Palin's Facebook Alter-Ego Gets Found Out (29 August 2009) Wall Street Journal - https://blogs.wsj.com/speakeasy/2009/08/13/sarah-palins-facebook-alter-ego-gets-found-out/
- ↑ Weiman, Lori (June 23, 2010), Watch Out For These Unsavory Affiliate Tactics, Search Engine Land - http://searchengineland.com/watch-out-for-these-unsavory-affiliate-tactics-44692
- ↑ Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising", Communications of the Association for Information Systems, 27 (1): 81–98, doi: 10.17705/1CAIS.02706
- ↑ Company Created Official-Looking 'Class of 2013' Facebook Groups for Hundreds of Colleges - Chronicle of Higher Education
- ↑ Whitcomb, Dan (7 June 2011). ""Ken" doll protesters arrested at Mattel headquarters". Reuters . Archived from the original on 23 February 2015. Retrieved 23 February 2015.
- ↑ Waltzer, Michael (10 June 2011). "Greenpeace Breaks Up Barbie and Ken to Save the Rainforest". Brandchannel. Archived from the original on 24 February 2015. Retrieved 23 February 2015.
- ↑ Langley (2014), pp.183-185
- ↑ "Success. Mattel and Barbie stop toying with the rainforest". Ethical Consumer. 17 October 2011. Retrieved 23 February 2015.
- ↑ Langley (2014), p.185
- ↑ Frederick, Felman (2009-05-04). "The Cure for Social Media Brandjacking". E-Commerce News. Retrieved 2010-03-17.