Brat TV

Last updated

Brat, Inc.
Company type Subsidiary
IndustryEntertainment
FoundedMarch 1, 2017;8 years ago (2017-03-01)
Founder Rob Fishman
Darren Lachtman
Headquarters
Los Angeles, California, United Status
Number of employees
45 (2022) [1]
Parent ZATV
Subsidiaries Crypt TV
Website www.brat.com

Brat, Inc. is an American production company that is available on YouTube. Founded in 2017, the network features original shows and is geared toward Generation Z audiences.

Contents

Brat TV's flagship web series, Chicken Girls , spawned a subsequent film entitled Chicken Girls: The Movie . Brat has also produced shows featuring teenage stars from Disney Channel and Nickelodeon, such as Jules LeBlanc, Anna Cathcart, Francesca Capaldi, and Emily Skinner.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube. [2] [3] The company originally received $2.5 million in seed funding. [2] Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms. [4] Fishman noted how the social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property". [4] [2] The name of the network was inspired by the "Brat Pack" movies of the 1980s. [4]

On September 5, 2017, Brat premiered Chicken Girls , which is Brat's longest-running series.[ citation needed ] [5]

The most viewed episode on Brat is the ninth episode of season one of Mani, titled "I'm the Captain Now". It stands at over 22 million views as of December 30, 2023. The episode originally premiered on December 6, 2017.[ citation needed ]

In addition to teenage internet celebrities, Brat's content would also star people who have worked with Disney Channel and Nickelodeon.[ citation needed ]

In 2018, Brat premiered three shows that were different than its usual single-camera shows: Brat Chat which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, The Talent Show [6] which was a competition series to find Brat's next star (hosted by Casey Simpson and judged by Sofie Dossi, Bryce Xavier, and Jordyn Jones) that was released in August, and Hotel Du Loone which was a multi-cam sitcom and was released in June. [7] A film based on Chicken Girls was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate. [3] [8] Before the film's release, Brat and Lionsgate amicably canceled their partnership. [9]

Chicken Girls: The Movie was released on June 29, 2018 and became Brat's most popular project of all time, with over 40 million views as of December 30, 2023. [10]

In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler, Jules LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Emily Skinner, and Michelle Johnson. [11]

In March 2019, Brat premiered Spring Breakaway starring Jules LeBlanc, Lilia Buckingham, and Anna Cathcart, William Franklyn-Miller, Kianna Naomi, David Banks, Claire Montgomery, Allen Perada and Colleen Elizabeth Miller. [12]

In August 2019, Brat premiered Intern-in-Chief, which featured Jules LeBlanc, Riley Lewis, Indiana Massara, Aliyah Moulden, and Kiki Haynes. [13]

In January 11, 2024, Brat acquired Horror website Crypt TV. [14] A year later they acquired React Media through Electric Monster Media and rebranded as ZATV. [15]

Shows

Current shows

TitlePremiere dateNo. seasonsSource(s)
Chicken Girls: College YearsAugust 2, 20222 [16] [17]
Junior'sSeptember 26, 20221
Together ForeverJune 1, 20231
Classroom ConfidentialFebruary 27, 20241
How to SurviveOctober 1, 20241
The 4pm ClubOctober 15, 20241
Trapped In New Years Crossover New years SpecialDecember 31, 20241
Couples Council January 10, 20251
Juniors CafeJanuary 31, 20251
High School HeiressMay 9, 20251

Films

TitlePremiere dateSource(s)
Chicken Girls: The Movie June 29, 2018 [18]
Brat Holiday SpectacularDecember 21, 2018 [19]
Spring Breakaway March 15, 2019 [20]
Intern-in-Chief August 23, 2019 [21]

Former programming

†Denotes series is no longer available to view online
TitlePremiere dateFinale dateSeasonsSource(s)
Single-camera series
Misshaps†June 12, 2017August 7, 20171 [22]
Cody & LexyJuly 27, 2017August 17, 20171 [23]
KeysJuly 29, 2017February 16, 20181 [24]
ManiAugust 30, 2017November 29, 20238 [25]
Spot The DogAugust 31, 2017September 23, 20171 [26]
Chicken Girls September 5, 2017October 31, 202311 [27]
Flunky's UpsetSeptember 27, 2017November 2, 20171 [28]
Attaway AppealSeptember 28, 2017November 10, 20171 [29]
AfterschooledJanuary 11, 2018February 8, 20181 [30]
OvernightsMarch 2, 2018March 30, 20181 [31]
Total Eclipse April 5, 2018September 3, 20205 [32]
BrobotApril 16, 2018May 14, 20181 [33]
DirtMay 4, 2018March 1, 20192 [34]
Baby Doll RecordsJune 4, 2018July 16, 20181 [35]
Boss CheerJune 21, 2018February 21, 20192 [36]
A Girl Named JoJuly 3, 2018August 6, 20193 [37]
Zoe Valentine January 16, 2019October 23, 20192 [38] [39]
On The RopesFebruary 25, 2019April 15, 20191 [40]
StuckMarch 27, 2019May 15, 20191 [41]
Red RubyApril 29, 2019June 10, 20191 [42]
Crown Lake June 20, 2019May 31, 20223 [43]
Sunnyside UpDecember 3, 2019January 28, 20201 [44]
Crazy FastDecember 4, 2019January 22, 20201 [45]
Stage FrightMarch 26, 2020May 14, 20201 [46]
Attaway GeneralMay 20, 2020February 10, 20234 [47]
Rooney's Last RollNovember 11, 2020December 2, 20201
CharmersMay 27, 2021July 26, 20222 [48]
Good Luck Have FunJune 16, 2021August 2, 20211 [49]
Scarlett's LabAugust 6, 2021August 27, 20211 [50]
Two ChristmasesDecember 22, 2021December 25, 20211 [51]
The Four of ThemAugust 17, 2022August 31, 20221 [52]
Chicken Girls: Forever TeamNovember 3, 2022November 24, 20221 [53]
Talk show
Brat ChatJune 3, 2018December 16, 20181 [54]
Sketch comedies
My Not So Sweet 16†July 7, 2017July 7, 20171 [55]
Too Cool For School†July 8, 2017July 22, 20171 [56]
Multi-camera series
Hotel Du LooneJune 27, 2018August 22, 20181 [57]
Reality series
The Pain of Painting†July 19, 2017August 9, 20171 [58]
Sheltered†July 21, 2017August 11, 20171 [59]
Chicken Girls: The DocuseriesOctober 1, 2020November 12, 2020
Heart and SoulJanuary 29, 2021March 12, 2021
Competition series
The Talent ShowAugust 27, 2018October 11, 20181 [60]

Facebook Watch

TitlePremiere dateNo. seasonsSource(s)
Turnt August 1, 20181
The Shluv FamilyJune 29, 20201
Random Acts of MagicAugust 17, 20211
Don't @ MeOctober 21, 20211

Brat had also filmed a show for their main channel on YouTube called Theater Kids, [61] but it never aired.

Other media

Other channels

B-Sides

In February 2020, Brat launched a YouTube channel called Music by Brat TV (formerly B-SIDES), which was dedicated to original songs by Brat stars, as well as covers of existing songs.

Past Your Bedtime (formerly known as Yearbook)

In February 2020, Brat launched a YouTube channel called "Yearbook" that features its stars in different series of videos, often interviews or recaps:

  • Best Day Ever
  • Chemistry
  • Dear Diary
  • Honor Roll
  • @me
  • Meet My Pet
  • Portrait Mode
  • Sip or Spill
  • Study Hall
  • Tuesday Tea

Some of Yearbook's videos had been posted on Brat's Instagram TV.

Yearbook was rebranded in February 2022 as "Past Your Bedtime", a channel featuring podcasts produced by Brat, such as:

  • Sip or Spill (with Tati Mitchell & Louis Levanti)
  • The Comment Section (with Drew Afualo)
  • Anonymously Yours (with Teala Dunn)
  • Keep Kickin’ (with Kai Novak)
  • Interview With My Kid (with Jesse & Arlo Sullivan)
  • Reading The Stars (with Antoni Bumba)
  • Me Time (with Jack Wright)
  • The Beauty Breakdown (with Glamzilla)
  • Looking For
  • I'm Literally Screaming (with Spencewuah)
  • I'll Be Your Sister (with Ellie Zieler)
  • Best Friends For Real (with Gabby Morrison & Jada Wesley)

Snapchat

Brat TV has also launched several Snapchat series that recap pop culture and current events primarily concerning notable influencers.

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins". [62]

IGTV

Podcast

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which served as a spin-off of Attaway Appeal. [63]

References

  1. ↑ Jennings, Rebecca (March 15, 2022). "Where Teen Influencers Go to Become Actors". Vox . Retrieved June 1, 2025.
  2. 1 2 3 Kafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now, he's making videos with them at his new startup, Brat". Recode . Retrieved July 7, 2018.
  3. 1 2 McAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider . Retrieved July 7, 2018.
  4. 1 2 3 McAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider . Retrieved July 7, 2018.
  5. ↑ Harnish, Amelia (March 31, 2020). "YouTube, Television Style" (PDF). The Wall Street Journal. Retrieved September 4, 2025.
  6. ↑ "Brat Unveils Fall Slate Featuring More 'Chicken Girls,' Competition Series 'Talent Show' (Exclusive)". The Hollywood Reporter. August 9, 2018.
  7. ↑ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (Exclusive)". Variety . Retrieved July 7, 2018.
  8. ↑ "Lionsgate announces first film slate for newly branded 'Studio L' digital content studio". Cision. PR Newswire. February 22, 2018. Retrieved July 7, 2018.
  9. ↑ Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", Los Angeles Times, July 18, 2018.
  10. ↑ Brat TV (June 29, 2018). CHICKEN GIRLS: THE MOVIE . Retrieved May 27, 2024– via YouTube.
  11. ↑ McAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together", Business Insider , December 12, 2018
  12. ↑ Spring Breakaway , retrieved April 7, 2019
  13. ↑ Dominguez, Jd (August 23, 2019), Intern-in-Chief (Family), Jules LeBlanc, Kianna Naomi, Kennedy Walsh, Brat TV, retrieved May 27, 2024
  14. ↑ "Brat TV acquires Crypt TV to Expand Digital Footprint". Deadline. January 11, 2024. Retrieved April 2, 2024.
  15. ↑ Weprin, Alex (January 6, 2025). "Digital Studio Brat TV Acquires Electric Monster, Rebrands as ZATV". The Hollywood Reporter . Retrieved January 19, 2025.
  16. ↑ Chicken Girls: The College Years, July 7, 2022
  17. ↑ "Chicken Girls: College Years | Season 2 | Official Trailer". YouTube. Retrieved May 27, 2023.
  18. ↑ "Chicken Girls: The Movie". June 29, 2018 – via YouTube.
  19. ↑ Brat Holiday Spectacular, December 21, 2018, retrieved March 9, 2019
  20. ↑ "Spring Breakaway". March 15, 2019 – via YouTube.
  21. ↑ "Intern-in-Chief". August 23, 2019 – via YouTube.
  22. ↑ "Misshaps with Kristen – YouTube" – via YouTube.
  23. ↑ "Cody & Lexy – YouTube" – via YouTube.
  24. ↑ "Keys with Dylan & Hayden – YouTube" – via YouTube.
  25. ↑ "Mani – Season 1 – Hayley & Piper – YouTube" – via YouTube.
  26. ↑ "Spot the Dog with Tanner & Ken – YouTube" – via YouTube.
  27. ↑ "Chicken Girls – Season 2 – Annie & Hayden – YouTube" – via YouTube.
  28. ↑ "Flunky's Upset with Meghan, Raegan & Denzel – YouTube" – via YouTube.
  29. ↑ "Attaway Appeal with MaeMae, Motoki and Dru – YouTube" – via YouTube.
  30. ↑ "Afterschooled with Summer & Dylan – YouTube" – via YouTube.
  31. ↑ "Overnights – Season 1 – Jordyn & Daniel – YouTube" – via YouTube.
  32. ↑ Holloway, Daniel (March 12, 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (Exclusive)".
  33. ↑ "Brobot – Season 1 – Brent & Lexi – YouTube" – via YouTube.
  34. ↑ Dirt | Season 2 | Ep. 7: "Distractions" , retrieved January 10, 2020
  35. ↑ "Baby Doll Records – Season 1 – Baby Ariel – YouTube" – via YouTube.
  36. ↑ Boss Cheer | Season 2 | Ep. 8: "The Boss is Back" , retrieved January 10, 2020
  37. ↑ A Girl Named Jo | Season 3 | Ep. 8: "Allen's Arcade" , retrieved January 10, 2020
  38. ↑ "'To All the Boys I've Loved Before' Actress Anna Cathcart to Star in Brat Series 'Zoe Valentine'". The Hollywood Reporter . November 20, 2018.
  39. ↑ Zoe Valentine | Season 1 | Ep. 1: "Disappearing Act", January 16, 2019, retrieved March 9, 2019
  40. ↑ On the Ropes | Season 1 | Ep. 1: "Fresh Start", February 25, 2019, retrieved March 9, 2019
  41. ↑ Stuck | First Look, March 13, 2019, retrieved March 14, 2019
  42. ↑ Red Ruby, March 22, 2019, retrieved March 22, 2019
  43. ↑ Crown Lake | Deadline Hollywood, May 3, 2019, retrieved May 3, 2019
  44. ↑ Sunnyside Up, September 14, 2019
  45. ↑ Crazy Fast, September 13, 2019
  46. ↑ Stage Fright, February 9, 2020
  47. ↑ "Attaway General – Dixie D'Amelio & Gabby Morrison - YouTube" – via YouTube.
  48. ↑ Charmers, April 9, 2021
  49. ↑ Good Luck Have Fun, April 28, 2021
  50. ↑ Scarlett's Lab, April 28, 2021
  51. ↑ Two Christmases, September 14, 2019
  52. ↑ The Four of Them, September 14, 2019
  53. ↑ Chicken Girls: Forever Team, November 24, 2022
  54. ↑ "Brat Chat – Indiana & Darius – 6.3.18". June 3, 2018 – via YouTube.
  55. ↑ "My Not So Sweet 16 – Jason Nash in "Entrance"". July 7, 2017 – via YouTube.
  56. ↑ "Too Cool For School – Siena Mirabella in "First Day" – Ep. 1". July 8, 2017 – via YouTube.
  57. ↑ Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (Exclusive)".
  58. ↑ "The Pain of Painting – Jason Nash & David Dobrik – Ep. 1". July 19, 2017 – via YouTube.
  59. ↑ "Sheltered – Nazanin Kavari in "Unboxing" – Ep. 1". July 21, 2017 – via YouTube.
  60. ↑ "The Talent Show – "Meet the Judges" – Ep. 1". August 27, 2018 – via YouTube.
  61. ↑ McNary, Dave (August 22, 2017). "Digital Creator Brat Unveils Fall Slate of High School-Set Shows". Variety.
  62. ↑ Brat (March 5, 2019). Chicken Girls: Rhyme and the Runaway Twins. Sky Pony. ISBN   978-1510742185.
  63. ↑ "Brat Partners with Art19 To Launch Teen-Targeted Podcasts". Inside Radio. August 23, 2019. Retrieved September 24, 2019.
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