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Waterville is a city in Kennebec County, Maine, United States, on the west bank of the Kennebec River. The city is home to Colby College and Thomas College. As of the 2020 census the population was 15,828. Along with Augusta, Waterville is one of the principal cities of the Augusta-Waterville, ME Micropolitan Statistical Area.
An eyepatch is a small patch that is worn in front of one eye. It may be a cloth patch attached around the head by an elastic band or by a string, an adhesive bandage, or a plastic device which is clipped to a pair of glasses. It is often worn by people to cover a lost, infected, or injured eye, but it also has a therapeutic use in children for the treatment of amblyopia. Eyepatches used to block light while sleeping are referred to as a sleep mask.
Baron Pyotr Nikolayevich Wrangel, also known by his nickname the Black Baron, was a Russian officer of Baltic German origin in the Imperial Russian Army. During the final phase of the Russian Civil War, he was commanding general of the anti-Bolshevik White Army in Southern Russia.
Baron Ferdinand Friedrich Georg Ludwig von Wrangel was a Baltic German explorer and officer in the Imperial Russian Navy, Honorable Member of the Saint Petersburg Academy of Sciences, and a founder of the Russian Geographic Society. He is best known as the chief manager of the Russian-American Company and governor of the Russian settlements in present-day Alaska.
David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media. Two editions were released, in 1963 and 1988.
Walter Edward Whitehead, also known as Commander Whitehead, was an iconic advertisement representative of Schweppes Tonic Water, playing himself as a suave and cosmopolitan man of taste and distinction in a widely-distributed advertising campaign of the 1950s and 1960s. He was also a successful executive, being head of Schweppes' American operations.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused campaigns by the company. Later such videos include Onslaught and Amy.Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. Printed at the Portland Press Herald press in South Portland, Maine, it covers cities and towns in parts of Franklin, Kennebec, Penobscot and Somerset counties.
Harris Merrill Plaisted was an attorney, politician, and Union Army officer from Maine. As colonel, he commanded the 11th Maine Volunteer Infantry Regiment during the American Civil War. After the war, he served as Maine Attorney General, a U.S. Congressman, and the 38th Governor of Maine.
As a fervently abolitionist and strongly Republican state, Maine contributed a higher proportion of its citizens to the Union armies than any other, as well as supplying money, equipment and stores. No land battles were fought in Maine. The only episode was the Battle of Portland Harbor (1863) that saw a Confederate raiding party thwarted in its attempt to capture a revenue cutter.
Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.
Rufus T. Babcock was an American clergyman and the second president of Colby College in Waterville, Maine.
Sharon H. Abrams is an American nonprofit executive. She was the executive director of the Maine Children's Home for Little Wanderers, a nonprofit agency in Waterville, Maine, from 1992 to 2015. She began working at the Home as a teacher in 1973 and was subsequently promoted to program head, assistant executive director, and executive director. Since retiring from the latter position, she continues to work at the Home as a volunteer and social worker. She was inducted into the Maine Women's Hall of Fame in 2004.
The Lockwood Mill Historic District encompasses the only major 19th-century mill complex in Waterville, Maine. Located south of the city's downtown, it was designed by Amos D. Lockwood, a nationally known industrial designer of the period. Its #2 building was for 45 years home to the Hathaway Shirt Company. It was listed on the National Register of Historic Places in 2007.
Frances Laughton Mace was an American poet. Her poems first appeared in The Journal of Commerce. She was best remembered for the poem and hymn "Only Waiting", written when she was 18, and published in the Waterville Mail. Its authorship, for a time, was confused. The work was included in her volume Legends, Lyrics, and Sonnets. Her later work was included in Under Pine and Palm (1888) and Wild Roses of Maine (1896). Mace died in 1899.
Charles Foster Hathaway was the founder of the C.F. Hathaway Company, noted American shirt maker.
References
- ↑ "The Rise and Fall of David Ogilvy". Bloomberg Businessweek . 2009-01-08. Archived from the original on 2016-03-16. Retrieved 2010-11-02.
- ↑ "One Eyed Flattery". Time . 1952-06-23. Archived from the original on February 18, 2009. Retrieved 2008-04-02.
- ↑ "Baron George Wrangell obituary". Time . 1969-06-20. Archived from the original on December 14, 2008. Retrieved 2008-04-02.
- ↑ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 119–120. ISBN 978-0313314810 . Retrieved 4 September 2020.
- ↑ Bob Garfield. "Top 100 Advertising Campaigns". Advertising Age. Archived from the original on May 11, 2011. Retrieved February 15, 2012.
- ↑ "Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant". The New York Times . 2002-10-20. Retrieved 2008-04-02.
