Ceres Fruit Juices

Last updated
Ceres Fruit Juices
Company type Private [1]
Industry Fruit juice manufacturing
Agriculture
Founded1986;39 years ago (1986)
Headquarters,
Area served
Worldwide
Key people
Pieter Hanekom (CEO)
M. J. Truter (CFO) [2]
ProductsCeres Fruit Juices
Liqui-Fruit
Superfruit
Squeeza
Daly’s
Wild Island
Caribbean [1]
Parent Pioneer Foods
Website ceres.co.za

Ceres Fruit Juices Pty Ltd, trading as The Ceres Beverage Company, is a beverage company based in Paarl, South Africa. It produces fruit juice and other fruit based products and is a subsidiary of Pioneer Foods.

Contents

Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa, and exported to over 80 countries in areas including North America, Europe, and Asia. The United States is one of the company's largest markets . [3]

The company is named after the town of Ceres in the Western Cape, South Africa where it was founded in 1986, by local fruit farmers.

The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits. Ceres became a wholly owned subsidiary of the Bellville-based Pioneer Foods in 2004. [4]

Products

Ceres products sold under the Ceres brand name include:


References

  1. 1 2 "Ceres company history". Ceres Fruit Juice. Archived from the original on 17 March 2011. Retrieved 29 January 2011.
  2. "Ceres Fruit Juices (Pty) Ltd". Bloomberg Businessweek. Archived from the original on October 10, 2012. Retrieved 29 January 2011.
  3. "Love 'em Or Hate 'em, Litchis Are South Africa's Newest Export To U.S." 2015-12-23. Retrieved 2016-07-26.
  4. "At Our Core | Ceres". ceres.co.za. Archived from the original on 2016-08-04. Retrieved 2016-07-26.