Company type | Subsidiary |
---|---|
Industry | Retailing |
Founded | 1956 |
Headquarters | Brackenfell, Western Cape, South Africa |
Area served | Botswana Namibia South Africa |
Products | Groceries, beauty products, homeware and financial services |
Parent | Shoprite |
Website | www |
Checkers is a FMCG retailer owned by Shoprite that operates in Southern Africa. Checkers currently has 37 Checkers Hypers and 202 Checkers supermarkets operating in Botswana, South Africa, and Namibia. The supermarket chain focuses more strongly on fresh produce and offers a wider range of choice food items to a more affluent clientele (LSM 8-10). Norman Herber, the chair of Greatermans department stores, was the founder of Checkers. The firm was later expanded and made successful by Raymond Ackerman. The Checkers supermarket chain is part of the Shoprite Group. [1] [2] [3]
In 2016 Checkers tested the Xtra Savings card subsequently shelving it until its launch in late 2019. This programme allows customers to sign-up for a card which they will then need to swipe with each purchase. Unlike other rewards programmes, customers are rewarded with instant savings on purchases instead of points to spend later. [5] Checkers claims that use of the card could result in up to 25% savings and early access to certain sales. There are some public questions about whether the savings are real. This is because discounted prices have been compared with other shop's normal prices. These comparisons seem to indicate that Checkers advertised savings have been exaggerated. [6]
A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
A convenience store, convenience shop, bodega, corner store, corner shop, or superette is a small retail store that stocks a range of everyday items such as tea, coffee, groceries, fruits, vegetables, snacks, confectionery, soft drinks, ice creams, tobacco products, lottery tickets, over-the-counter drugs, toiletries, newspapers and magazines.
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday United States usage, however, "grocery store" is often used to mean "supermarket".
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Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
James Wellwood "Whitey" Basson is a South African businessman and billionaire who was largely responsible for growing a small business called Shoprite from an 8-store chain valued at R1 million into an international retail conglomerate with revenue in 2019 of R150 billion, market capitalisation of R114 billion, more than 2 300 stores and 140 000 employees across 15 African countries. Deloitte's Global Powers of Retailing 2019 ranked The Shoprite Group as the 86th largest retailer in the world.
The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.
Shoprite Holdings Ltd (Shoprite) is Africa’s largest supermarket retailer, operating 3,639 stores across the continent. The company's headquarters are in Brackenfell in the Western Cape province of South Africa. Shoprite is a public company listed on the Johannesburg Stock Exchange and A2X Markets in South Africa, with secondary listings on both the Namibian and Lusaka stock exchanges. The Shoprite Group employs more than 160,000 people and is the largest private sector employer in South Africa.