1959 – 2009
July 1959 [4] – The First National City Bank, as Citibank was formerly known, opens its first Malaysian branch at Jalan Medan Pasar, Kuala Lumpur with 17 employees. [6]
1965 – Two more branches are added, one at Jalan Ampang in Kuala Lumpur and another at Light Street in Penang. [21]
1982 – The Global Consumer Banking service is launched [21] [22]
1986 – Citibank introduces Citigold, Malaysia's 1st priority banking service for customers with a minimum portfolio of RM200,000. [6] [21]
1987 – CitiPhone Banking service becomes available. Citibank creates another industry first by introducing CitiPhone, a 24-hour phone service seven days a week. With these services, customers are able to call the bank at any time to conduct their banking. [21]
1989 – The first Citibank credit card is issued. [21]
1993 – Citibank is the first bank in Malaysia to launch touch screen and "dip-card" ATMs [21]
Citicorp Trade Services (Malaysia) Sdn Bhd, a regional trade document processing centre using computer imaging technology opens. [21]
1994 – Citibank Berhad locally incorporated on 22 April [5] making it the first American Bank to do so. [6] Citibank's offshore banking unit opened at the Labuan International Offshore Financial Center. [21]
1995 – CitiBusiness for small and medium enterprises is launched. [21]
1996 – Citibank launches CitiService, the 1st bank to introduce a centralized service center for corporate. [21]
1999 – Evergreen Reward Points are introduced for credit card holders. [21]
2000 – Citibank launches the 1st Blue Credit Card for the youth market. [21]
Citibank Johor branch opens – Located at Citi Plaza, Citibank Johor Bahru opens its doors to customers. [21]
2001 – Internet banking services launched. [21]
Consumer and Corporate banking operations brought under one roof at the new HQ, Menara Citibank on 11 June 2001. [21]
Citibank is the 1st foreign bank to launch CitiDirect for corporates, and subsequently for Securities in the year 2006. [21]
2002 – Citibank is the 1st first bank to introduce Cash Deposit Machines. [21]
Citibank introduces 1st one-hour card replacement service. [21]
2004 – The first cashback credit card and the Citibank Clear Visa Mini card introduced. [21]
2005 – Citibank is the 1st Foreign Bank to offer GIRO Payment at local bank branches. [21]
Citibank is the 1st bank to introduce multi-bank Internet Payment CitiConnect via Financial Payment Exchange. [21]
Citibank is the 1st custodian bank to provide agency clearing and settlement services to `foreign stock brokers. [21]
2006 – After 47 years, following lifting of restrictions on foreign banks, Citibank opens another four branches throughout Malaysia – Bukit Tengah (Penang), Damansara Perdana (Petaling Jaya), Klang, and Puchong (Selangor) – taking the total number of branches to seven. [6] [21]
Citibank commences Islamic banking through a window and launches its first Islamic banking product, Murabahah Deposit-i with Kuwait Finance House Malaysia Berhad as its first foreign currency Commodity Murabahah inter-bank counter party. [21] [23] This milestone marks Citigroup as one of the pioneers in the field of Commodity Murabahah, having been one of the earliest institutions to offer the product in the Persian Gulf countries. [21]
Citigroup launches the Dow Jones Citigroup Sukuk Index, the first of its kind to measure the performance of global Islamic bonds (Sukuk).
2007 – Citibank introduces the fuel card, Shell Citibank Credit Card and the travel/air miles card, AirAsia Citibank Credit Card. [21]
Citi launches the 1st global remittance services using the mobile phone for Malaysia – DigiRemit. [21]
Malaysia becomes the 23rd government bond market and one of the two other Asian countries outside Japan to enter the Citigroup World Government Bond Index. [21]
2008 – Citibank partners with Giant to launch the Giant Citibank Credit Card. [21]
Citigold Global Banking, a wealth management service for clients with cross-border needs launched. [21]
Citibank introduces the Citibank Debit & ATM Card. [21]
Citi launches the 1st ever 1-hour card issuance service in Malaysia. The one hour card centre is located at Menara Citibank, Jalan Ampang Kuala Lumpur. [21]
Citibank Berhad is the Principal Adviser and Sole Lead Arranger for Telekom Malaysia Berhad's Islamic Sale and Leaseback transaction that involves the issuance of RM1.0 billion of Islamic Asset Backed Sukuk Ijarah by Menara ABS Berhad (MAB). [21]
CitiConnectSM EPF e-Contribution services and EPF Smart Kiosks is launched. Citibank becomes the first foreign bank in the country to provide CitiConnect EPF e-Contribution services and EPF Smart Kiosks to both its corporate and retail customers respectively. CitiConnectSM, a web-enabled financial services platform was developed by Citi's Global Transaction Services to allow Citibank's corporate clients to submit and pay their employees’ EPF contributions. Simultaneously, Smart Kiosks were set up at Citibank branches in Kuala Lumpur, Penang and Johor Bahru, to enable Citibank customers to check their EPF accounts while conducting banking transactions. [21]
2010 and since
2010 – Citibank launches industry-first mobile banking platform. [24]
Apr 20, 2010 – Citibank Opens Four New Bank Branches in Taipan USJ, Cheras, Melaka and Kuantan, following the authorization given by Bank Negara Malaysia in 2009, expanding its branch network to eleven from seven. [25]
Sept 23, 2010 – Citigroup Global Markets Malaysia Sdn Bhd, the stockbroking arm of Citigroup commenced equities brokerage operations on Bursa Malaysia. [26]
2011 – Citibank Berhad gains access to local ATM network (MEPs) leveraging on 10,000 ATMs covering 2,000 locations nationwide. [27]
Citibank Berhad opens first-of-its-kind Smart Banking Branch in Malaysia that is also the largest in the Asia Pacific region. [28]
Citi acts as the joint book runner for the Wakala Global Sukuk issued by the Government of Malaysia with a total issuance size of US$2 billion (in two separate tranches).
Launched Rethink Banking proposition for the emerging affluent segment. [27] [29]
Launched AirAsia-Citibank Platinum and Gold credit cards. [27]
2013 – Launched Citibank Express, a Smart Banking machine equipped with an online banking connection, video-conferencing and bio-metric capabilities for customer identity authentication. [30] [31] [32] [33]
Launched CTSM's second premises at One Precinct, Penang, the largest Citigroup regional Trade & Cash processing centers for Transaction services business. [11] [34]
Citi acted as sole international financial adviser to KLCCP on the creation of its Stapled Securities. [35]
2013 – Jan 15 – With the launch of the Citibank Rewards Platinum Card, Citi became the first international bank in Malaysia to pioneer a card that allows customers to customize their rewards and benefits programs. [36]
Mar 04 – Citibank Berhad launched the Citi Prestige Card, Citi's first global credit card that brings global privileges to affluent Malaysians. [37] [38] [39] [40]
May 29 – Citbank Berhad forms alliance with American Express with the launch of the Citi PremierMiles American Express® Card that will also be accepted on the American Express global merchant network. [41] [42]
