Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Easy Finder was a weekly Chinese tabloid magazine which was first published on 13 September 1991 in Hong Kong. Published by Next Media Limited which is owned by Jimmy Lai. It stopped publishing on 23 May 2007. Easy Finder was commonly known to participate in Yellow journalism in collecting story ideas.
An escort agency is a company that provides escorts for clients, usually for sexual services. The agency typically arranges a meeting between one of its escorts and the client at the customer's house or hotel room (outcall), or at the escort's residence (incall). Some agencies also provide escorts for longer durations, who may stay with the client or travel along on a holiday or business trip. While the escort agency is paid a fee for this booking and dispatch service, the customer must negotiate any additional fees or arrangements directly with the escort for any other services that are not provided by the agency involved, such as providing sexual services.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies.
A massage parlor, or massage parlour, is a place where massage services are provided. Some massage parlors are front organizations for prostitution and the term "massage parlor" has also become a euphemism for a brothel.
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an advert in a lonely hearts column. In India, it is a dating ad or matrimonial ad.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
The Berkeley Barb was a weekly underground newspaper published in Berkeley, California, during the years 1965 to 1980. It was one of the first and most influential of the counterculture newspapers, covering such subjects as the anti-war movement and Civil Rights Movement, as well as the social changes advocated by youth culture.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. As a practice between individuals temporarily separated, it is as old as dial telephones, on which no operator could eavesdrop. In the later 20th century businesses emerged offering, for a fee, sexual conversations with a phone sex worker.
Loot was one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television and Wireless Application Protocol (WAP).
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.
Craigslist is a privately held American company operating a classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.
Customer to customer markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. Other types of markets include business to business (B2B) and business to customer (B2C).
The Hobby Directory was an American periodical published by Francis Willard Ewing from 1947 until the early 1950s. Ewing intended to connect black men and black boys with shared interests and to unite them under one common goal. That goal was to reduce prejudice that they were facing and end the times of slave owners calling their slaves "negro". Its audience came to include a significant number of gay men, who used the magazine to post covert personal advertisements at a time when homosexuality was socially taboo and legally proscribed.
