Classmate (stationery)

Last updated

Classmate
Industry Consumer goods
Founded2003;21 years ago (2003)
Headquarters,
India
Area served
India
Key people
Ayaan Ali (CEO)
Products Notebooks
Pens
Pencils
Math instruments
Erasers
Pencil sharpeners
Art stationery
Parent ITC Limited
Website www.classmateshop.com

Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added pens, pencils, mechanical pencils and geometry boxes to its portfolio. It uses eco-friendly and elemental chlorine-free paper.

Contents

Products

Classmate products include notebooks, pens, pencils, mechanical pencils, diaries, mathematical drawing instruments, scholastics, erasers, sharpeners and scales and art stationery products.

Notebooks

Classmate notebooks consist of many variants including notebooks, practical books, drawing books and reminder pads, with a theme on the related information inside. [1] [2]

Mathematical instruments

Classmate has several types of drawing instruments available like compass, different sizes of scale and many more. [3]

Activities

Classmate Ideas for India challenge

Classmate launched a program called Classmate Ideas for India challenge. [4] This was a part of the company's centenary initiative. [5] The nationwide program would invite ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across the country. [6] The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the program partners for the event. [7] The program will encourage the finalists with an internship with relevant program partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one-week international study tour. [8] [9]

Discussions

ITC Classmate hosted a discussion on the subject titled "Principal, Parents and Children: Building a Relationship of Mutuality". [10] The panelists agreed on the need for greater student involvement in what they are taught, as well as the method of imparting education.[ citation needed ]

Corporate social responsibility

Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate notebooks purchased, ITC contributes 1 to its social development initiative that supports, among other projects (including development of tobacco plantations to increase cigarette production), primary education. [11]

Classmate Young Authors Contest

The Classmate Young Authors Contest 2004 (CYAC 2004) was initiated by ITC Limited to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country's leading literary icons. [12]

Classmate Spell Bee

Classmate Spell bee has completed nine seasons so far[ when? ] and is considered India's largest spelling competition. It aims to bring the best spellers together from every part of the nation, focusing on honing the spelling skills of Indian students in a fun and educational way. [13] The last season winner received a cash prize of 2 lakh along with a sponsored trip to Washington DC, USA, to witness the Scripps National Spelling Bee 2015 with a parent.

Classmate Art Academy

This first took off in 2015. Classmate launched a new initiative - Classmate Art Academy to promote its latest range of art products. The certificate training program brought together art teachers from top schools of New Delhi under one roof, to provide them with a platform to learn new skills. The property was executed by Victor Tango. Classmate recognizes the advantages of nurturing artistic pursuits in the all-round development of a child and aims at providing them with the right tools. The exciting range of Classmate Colour Crew products consist of Sketch Pens, Wax Crayons and Oil Pastels, designed to ensure that the uniqueness of each child shines through in the most colourful way.

WWF-India and ITC Ltd. promoting responsible forestry

This first took off in 2009. ITC Classmate was the first Indian company to join the Global Forest and Trade Network (GFTN). [14] Paperkraft Premium Business Paper is a product of ITC Limited and is the country's greenest paper mill. ITC contributes towards saving the environment: through ozone treatment and ECF technology to eliminate toxicity in the industrial effluents released by them into the ecosystem, and in a large scale through reforestation and water conservation by planting 8 trees for every tree used, which has greened over 1 lakh hectares since 2008. [15]

See also

Related Research Articles

<span class="mw-page-title-main">Notebook</span> Book for writing, drawing, scrapbooking

A notebook is a book or stack of paper pages that are often ruled and used for purposes such as note-taking, journaling or other writing, drawing, or scrapbooking.

<span class="mw-page-title-main">Stationery</span> Writing materials

Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand or by equipment such as computer printers.

<span class="mw-page-title-main">Spelling bee</span> Competition

A spelling bee is a competition in which contestants are asked to spell a broad selection of words, usually with a varying degree of difficulty. To compete, contestants must memorize the spellings of words as written in dictionaries, and recite them accordingly.

<span class="mw-page-title-main">Pentel</span> Japanese stationery company

Pentel Co., Ltd. is a privately-held Japanese manufacturing company of stationery products. The name comes from one of their first widely known products and is a portmanteau of the English words pen and pastel. Pentel is also the inventor of non-permanent marker technology. Most Pentel products are manufactured in Japan, Taiwan, Korea, Mexico, and France.

Paper Mate is a division of Sanford L.P., a Newell Brands company that produces writing instruments. Paper Mate's offices are located in Oak Brook, Illinois, along with those of Newell Rubbermaid's other office products divisions.

<span class="mw-page-title-main">Sketch (drawing)</span> Quickly executed freehand drawing

A sketch is a rapidly executed freehand drawing that is not usually intended as a finished work. A sketch may serve a number of purposes: it might record something that the artist sees, it might record or develop an idea for later use or it might be used as a quick way of graphically demonstrating an image, idea or principle. Sketching is the most inexpensive art medium.

<span class="mw-page-title-main">Rotring</span> Technical writing and drawing instruments company

Rotring is a manufacturer of technical drawing tools and writing implements. Established in Germany in 1928 as a fountain pen manufacturer, Rotring went on to be acquired by Newell Brands in 1998. The name "Rotring" directly translates to "red ring", which refers to the company's signature: a red band placed around the barrel of the pen. The company's name was changed to Rotring in the early 1970s to match the trademark.

<span class="mw-page-title-main">Officeworks</span> Australian office supply store chain owned by Wesfarmers

Officeworks is a chain of Australian office supplies stores operated under parent company Wesfarmers.

<span class="mw-page-title-main">Pilot (pen company)</span> Japanese pen manufacturer

Pilot Corporation is a Japanese pen manufacturer based in Tokyo. It produces writing instruments, stationery and jewellery, but is best known for its pens.

<span class="mw-page-title-main">Bic (company)</span> French manufacturing company

Société Bic S.A., commonly called Bic and stylized as BiC, is a French manufacturing corporation based in Clichy, Hauts-de-Seine. It was founded in 1945 by Marcel Bich and produces specifically disposable items; namely stationery, lighters, and shaving razors.

<span class="mw-page-title-main">Kores (company)</span>

Kores is a brand of school stationery and office products best known for solid glue sticks, dry correction tapes and Kolores coloured pencils. Kores was founded in 1887 by Wilhelm Koreska, the great-grandfather of Clemens Koreska, the current president of Kores Group. The worldwide HQ of Kores is based in Vienna, Austria and its main offices are in Czech Republic (Prague), Germany (Rommerskirchen), Mexico, Colombia (Bogotá) and Venezuela (Caracas). Kores has two key production facilities in Mexico City and Strmilov.

Renault India Private Limited is a fully owned subsidiary of Renault, France. It currently offers three models in the Indian market: budget car Kwid, the compact MPV Triber and the compact SUV Kiger.

<span class="mw-page-title-main">Kokuyo Camlin</span> Indian stationery company

Kokuyo Camlin Ltd., formerly known as "Camlin Ltd.", is an Indian stationery manufacturing company based in Mumbai. The company shares profits with Kokuyo of Japan, which holds around 51% stake in Kokuyo Camlin.

<span class="mw-page-title-main">Yuva Unstoppable</span>

Yuva Unstoppable is a non-governmental organization based in India. It works to provide underprivileged children with access to education, sanitation, drinking water, youth affairs, cleanliness and various non-curricular activities. The organization is spread across thirty cities in India, with 150,000 volunteers. The main initiative Yuva unstoppable is known for making toilets in municipal schools which is the major reason of girls not attending schools after primary education.

<span class="mw-page-title-main">M&G Stationery</span> Chinese stationery company

Shanghai M&G Stationery Inc., doing business as M&G Stationery, is a stationery company headquartered in the Guangming Economic Zone, Fengxian District, Shanghai, China.

<span class="mw-page-title-main">Hindustan Pencils</span> Indian stationery manufacturer

Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958 in Bombay. The company makes writing implements under the brands Nataraj and Apsara, and claims to be the largest pencil manufacturer in India.

<span class="mw-page-title-main">CIIE.CO</span> Indian startup accelerator

CIIE.CO is an Indian startup accelerator and incubator that supports early-stage startups located at IIM Ahmedabad in Ahmedabad, India. It was founded in 2002 to promote innovation and entrepreneurship in India. It is a Center of excellence set up at Indian Institute of Management Ahmedabad with support from the Government of India's Department of Science and Technology and the Government of Gujarat.

DOMS Industries Limited (DIL) (stylized as DOMS) is an Indian stationery and art materials manufacturing company, headquartered in Valsad, Gujarat. Its products include wooden pencils, color and polymer pencils, mathematical and drawing instruments, wax crayons and oil pastels, stationery kits and combos, office supplies, hobby and craft supplies, and fine art products. It works under a multinational Italian company Fila Group.

References

  1. Mukherjee, Pradipta (18 January 2010). "ITC targets the schoolbag". Business Standard India. Business Standard.
  2. "ITC to grow office stationery business on green plank". Sify . 7 August 2009. Archived from the original on 20 February 2011.
  3. "Yuvraj Singh and Soha Ali Khan come together to promote ITC's Classmate". afaqs. 13 January 2010.
  4. Classmate Ideas for India challenge Archived 2010-09-04 at the Wayback Machine
  5. "ITC: Leading Multi-business conglomerate turns 100". The Economic Times. 24 August 2010.
  6. "ITC launches Classmate Ideas challenge". Business Line. 23 August 2010.
  7. "ITC announces Classmate Ideas for India Challenge". afaqs. 15 September 2010.
  8. "ITC's Classmate announces Classmate Ideas for India Challenge". India Infoline. 23 August 2010.
  9. "Ideas for India". Deccan Chronicle. 7 September 2010. Archived from the original on 21 November 2010.
  10. "Bridging the gap". The Telegraph. 13 March 2007. Archived from the original on 4 February 2013.
  11. "How ITC's filling up schoolbags". rediff.com. 12 April 2006.
  12. "Eventus Integrated wins business worth Rs 10 crore". afaqs. 25 October 2004.
  13. "Season 8 of India's Largest Spelling Competition, Classmate Spell Bee is Here!". The Financial Express. 18 January 2016.
  14. "ITC Classmate". World Wide Fund for Nature. Archived from the original on 5 November 2013. Retrieved 12 September 2013.
  15. "Paperkraft Premium Business Paper lets you exercise your power to "Go Green"". ITC Portal.