Clean Air India Movement

Last updated

Clean Air India Movement
Date5 May 2015
Location New Delhi, India
Organized by Blueair India
Website Official website

The Clean Air India Movement (CLAIM) is a nationwide environmental awareness campaign launched in India on 5 May 2015 by Blueair, an air purification company. [1] The initiative aims to raise awareness about air pollution and promote practical measures for cleaner air. It encourages collaboration among government agencies, environmental experts, educational institutions, and citizens to improve air-quality standards and reduce pollution sources. [2]

Contents

The campaign was formally launched at Purana Qila in New Delhi on World Asthma Day, symbolized by a tree-planting event featuring child prodigy Kautilya Pandit and representatives of Blueair India. [3]

CLAIM promotes "air-friendly" practices through educational drives, online campaigns, and community events. The social media initiative Share to Aware invited citizens to share campaign visuals across platforms. Other associated activities included Clean Air Plantation Appeal, Spot the Kilvish, and Make the Red Light Blue Light. [4] [5] [6] [7]

Developments

2015

Vijay Kannan (right) with Gopal Rai (left), Transport Minister of Delhi, during Car Free Day, 2015 Car Free Day1.JPG
Vijay Kannan (right) with Gopal Rai (left), Transport Minister of Delhi, during Car Free Day, 2015

Following the campaign’s launch, several public initiatives addressing pollution gained traction. The Union Environment Ministry announced plans for stricter emission regulations, and an air-quality index was introduced in 11 major Indian cities. [8] The Government of Delhi imposed restrictions on diesel vehicles over 10 years old and intensified efforts to curb open waste burning. [9]

CLAIM also supported the "Car Free Day" initiative in Dwarka, Delhi, in collaboration with Delhi’s Transport Department and Minister Gopal Rai. [10] In the same year, Blueair introduced an air-quality monitoring app providing real-time data from Indian cities such as Delhi, Mumbai, Hyderabad, Chennai, and Kolkata. [11]

2016

In 2016, CLAIM launched the "See Your Lung" and "Save Your Lungs" campaigns, focusing on the health effects of air pollution. The “See Your Lung” drive promoted the use of carpooling and cycling in Delhi, engaging thousands of participants. [12] [13] The “Save Your Lungs” program was launched in Gurgaon and later extended to Delhi, Mumbai, Bengaluru, and Kolkata. [14]

On World Environment Day, a plantation drive involving over 200 volunteers was organized from India Gate to Guru Harkrishan Public School at Purana Qila Road. [15]

Awards

In 2016, CLAIM received the Energy and Environment Foundation Global Award for environmental awareness. [16] [17] The award recognized its role in promoting public participation in environmental protection.

References

  1. ↑ "India". Clean Air Fund. Retrieved 28 May 2025.
  2. ↑ "Clean Air India Movement". cleanairindiamovement.com. Retrieved 15 May 2024.
  3. ↑ "A seven-year-old Kautilya Pandit launches the Clean Air India Movement". Getty Images. Retrieved 13 April 2023.
  4. ↑ "Share To Aware" . Retrieved 2 May 2025.
  5. ↑ "Clean Air Plantation Challenge" . Retrieved 2 May 2025.
  6. ↑ "Spot The Kilvish" . Retrieved 2 May 2025.
  7. ↑ "Make The Red Light Blue Light" . Retrieved 2 May 2025.
  8. ↑ "Cycling policy for Delhi gets LG nod". The Times of India. Retrieved 18 September 2025.
  9. ↑ "Turning over a new leaf". The Hindu. Retrieved 18 September 2025.
  10. ↑ "Car-Free Day supported by Clean Air India Movement". The Times of India. Retrieved 10 September 2025.
  11. ↑ "Blueair launches air pollution warning App on Android". Zee News. Retrieved 20 July 2015.
  12. ↑ "Awareness campaign to promote use of cycles launched". The Times of India. Retrieved 15 April 2016.
  13. ↑ "Awareness campaign to promote cycling and carpooling". Business Standard. Retrieved 15 April 2016.
  14. ↑ "City doctors to wheel out anti-pollution drive". The Times of India. Retrieved 2 May 2016.
  15. ↑ "Clean Air India Movement holds plantation drive". Hindustan Times. Retrieved 10 September 2025.
  16. ↑ "Clean Air India Movement wins Global Environment Award 2016". Zee News. Retrieved 23 August 2016.
  17. ↑ "Anti-pollution campaign bags global environment award 2016". Business Standard. Retrieved 23 August 2016.
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