| Country | India |
|---|---|
| Headquarters | Bhubaneshwar, Odisha, India |
| Programming | |
| Language | Oriya |
| Picture format | 576i (SDTV) |
| Ownership | |
| Owner | Viacom 18 |
| Sister channels | List
|
| History | |
| Replaced | ETV Odia |
| Links | |
| Website | Official website |
Colors Odia formerly known as ETV Odia was an Indian cable television station. Colors Odia primarily broadcasts Oriya entertainment shows. Based in Bhubaneswar, it was one of the most viewed Oriya channels in Odisha. It was started and promoted by Ramoji Rao, who owned the channel until 2015, when it was sold to Viacom18.
ETV Odia started broadcasting in 2002 under Ramoji Rao. [1] Within its first ten years, it aired serials such as Gayatri, Tulasi, Mausi and Bhagyabidhata. By August 2013, it started carrying Rajkanya, a series comparable to Sony's crime series CID. [2]
Following Viacom18's acquisition of 50% of ETV's regional entertainment channels, the channel was integrated into the Colors network and was renamed Colors Odia. [3] The channel over time lost prestige in Odisha. As ETV Odia, it was still leading the GEC market, but lost its local language monopoly to Sarthak TV in 2010. [4]
Following the merger of Viacom18 and Star, Colors Odia shut down on 15 March 2025, as part of a plan to close ten channels. [5] On 27 February, its staff left the Bhubaneshwar office and was relocated to Kolkata. The company already owned Star Kiran, created in 2022, but was also affected by the closure of the local office and had also moved to Kolkata. [6]
Many of these serials are typically in the mould of American soap operas blended with some Oriya culture.