Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
The LGBT community is a loosely defined grouping of lesbian, gay, bisexual, transgender, LGBT organizations, and subcultures, united by a common culture and social movements. These communities generally celebrate pride, diversity, individuality, and sexuality. LGBT activists and sociologists see LGBT community-building as a counterweight to heterosexism, homophobia, biphobia, transphobia, sexualism, and conformist pressures that exist in the larger society. The term pride or sometimes gay pride expresses the LGBT community's identity and collective strength; pride parades provide both a prime example of the use and a demonstration of the general meaning of the term. The LGBT community is diverse in political affiliation. Not all people who are lesbian, gay, bisexual, or transgender consider themselves part of the LGBT community.
GLAAD is an American non-governmental media monitoring organization, founded as a protest against defamatory coverage of LGBT people. Its agenda has since extended to the entertainment industry and its portrayal of these groups. The movement is now known by its initials only, as its former full name could be taken as excluding bisexual and transgender issues.
GLSEN is an American education organization working to end discrimination, harassment, and bullying based on sexual orientation, gender identity and gender expression and to prompt LGBT cultural inclusion and awareness in K-12 schools. Founded in 1990 in Boston, Massachusetts, the organization is now headquartered in New York City and has an office of public policy based in Washington, D.C.
The Advocate is an American LGBT-interest magazine, printed bi-monthly and available by subscription. The Advocate brand also includes a website. Both magazine and website have an editorial focus on news, politics, opinion, and arts and entertainment of interest to lesbians, gay men, bisexuals and transgender (LGBT) people. The magazine, established in 1967, is the oldest and largest LGBT publication in the United States and the only surviving one of its kind that was founded before the 1969 Stonewall riots in Manhattan, an uprising that was a major milestone in the LGBT rights movement.
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
LGBT marketing is the act of marketing to LGBT customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or the targeted use of any other element of the marketing mix.
Vito Russo was an American LGBT activist, film historian, and author. He is best remembered as the author of the book The Celluloid Closet, described in The New York Times as "an essential reference book" on homosexuality in the US film industry. In 1985 he co-founded the Gay and Lesbian Alliance Against Defamation, a media watchdog organization that strives to end anti-LGBT rhetoric, and advocates for LGBT inclusion in popular media.
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.
Janet Jackson is an American pop and R&B singer-songwriter and actress. Jackson garnered a substantial gay following during the 1990s as she gained prominence in popular music. Recognized as a long-term ally of the LGBT community, Jackson received the GLAAD Media Award for Outstanding Music Album for her Grammy Award-winning sixth studio album The Velvet Rope (1997), which spoke out against homophobia and embraced same-sex love. In 2005, Jackson received the Humanitarian Award from the Human Rights Campaign and AIDS Project Los Angeles in recognition of her involvement in raising funds for AIDS Charities and received the Vanguard Award at the 19th Annual GLAAD Media Awards in 2008. In June 2012, Jackson announced she is currently executive producing a documentary on the lives of transgender people around the world titled Truth, saying she agreed to sign on to help stop discrimination against the transgender community.
DeVito/Verdi is an American-based advertising and public relations company, headquartered in New York City, formed in 1993 by partners Sal DeVito and Ellis Verdi when founding partner and Creative Director, John Follis, left Follis/DeVito/Verdi to start his new agency, Follis Inc. The full service agency serves clients across the United States in cities such as Denver, Boston, Miami, Grand Rapids, St. Louis, San Francisco and Washington, D.C.
The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ) people. It also aims to "raise awareness about the prevalence and consequences of anti-LGBTQ bias and behaviour in America's schools." As LGBTQ people have become more accepted in the mainstream culture more studies have confirmed that they are one of the most targeted groups for harassment and bullying. An "analysis of 14 years of hate crime data" by the FBI found that gays and lesbians, or those perceived to be gay, "are far more likely to be victims of a violent hate crime than any other minority group in the United States". "As Americans become more accepting of LGBT people, the most extreme elements of the anti-gay movement are digging in their heels and continuing to defame gays and lesbians with falsehoods that grow more incendiary by the day," said Mark Potok, editor of the Intelligence Report. "The leaders of this movement may deny it, but it seems clear that their demonization of gays and lesbians plays a role in fomenting the violence, hatred and bullying we're seeing." Because of their sexual orientation or gender identity/expression, nearly half of LGBTQ students have been physically assaulted at school. The campaign takes positive steps to counteract hateful and anti-gay speech that LGBTQ students experience in their daily lives in hopes to de-escalate the cycle of hate speech/harassment/bullying/physical threats and violence.
Gay Weddings is a 2002 American reality television series that aired on Bravo. The series, created by openly gay producers Kirk Marcolina and Douglas Ross, followed two lesbian and two gay couples as they prepared for their wedding ceremonies. Each episode combined interview footage of the individual couples and their families and friends with footage of the various couples going through their wedding planning activities along with video diaries from the couples themselves.
"The Puppy Episode" is a two-part episode of the American situation comedy television series Ellen. The episode details lead character Ellen Morgan's realization that she is a lesbian and her coming out. It was the 22nd and 23rd episode of the series' 4th season. The episode was written by series star Ellen DeGeneres with Mark Driscoll, Tracy Newman, Dava Savel and Jonathan Stark and directed by Gil Junger. It originally aired on ABC on April 30, 1997. The title was used as a code name for Ellen's coming out so as to keep the episode under wraps.
"He's a Crowd" is a 1991 episode of the American legal drama L.A. Law. In it, attorney Michael Kuzak defends a man with multiple personalities accused of murder, attorney Rosalind Shays helps her lover Leland McKenzie help a client, attorney Arnie Becker's divorce proceeds and attorneys Abby Perkins and C.J. Lamb work together to raise Abby's profile at the firm and find themselves sharing an intimate moment. It is the 12th episode of season 5 and was written by David E. Kelley.
Services & Advocacy for LGBT Elders (SAGE) is America's oldest and largest non-profit organization dedicated to improving the lives of lesbian, gay, bisexual and transgender (LGBT) older adults, focusing on the issue of LGBT ageing. According to its mission statement, "SAGE leads in addressing issues related to lesbian, gay, bisexual, and transgender (LGBT) aging. In partnership with its constituents and allies, SAGE works to achieve a high quality of life for LGBT older people, supporters and advocates for their rights, fosters a greater understanding of aging in all communities, and promotes positive images of LGBT life in later years." SAGE is a 501(c)(3) organization that focuses on advocacy on the local and federal levels, as well as activities, groups and programs that encourage LGBT older adults to stay connected with each other and the community.
adMarketplace is a search advertising marketplace. Its innovative media solutions connect consumers directly with top brands before, during, or after the search for relevant products or services. The company works with large search advertisers, their agencies, and well-known digital publishers delivering custom media integrations, performance media, and measurement services. The privately held company is headquartered in New York City.
American filmmaker Mark Romanek directed his first music video in 1986, for The The's "Sweet Bird of Truth". He earned his first MTV Video Music Award for Best Direction nomination for "Free Your Mind", performed by En Vogue, in 1993. Romanek later directed "Closer" for the industrial rock band Nine Inch Nails, which contains imagery involving terror, sexuality, and animal cruelty. In 1995, he directed the video for "Scream", set in space and performed by Michael and Janet Jackson, as well as the New Age surrealistic "Bedtime Story", performed by Madonna. They are two of the most expensive music videos ever made, costing $7 million and $5 million, respectively. "Scream" gained 11 nominations at the 1995 MTV Video Music Awards, including Romanek's second Best Direction nomination, and his first Grammy Award for Best Music Video, Short Form.
Miami Ad School is a for-profit creative portfolio school focused on Art Direction, Copywriting, Graphic Design, Photography, Strategic Planning and Social Media with additional locations in Atlanta, New York and San Francisco. The school was founded by Ron and Pippa Seichrist in 1993 in Miami Beach, Florida. The school is currently headquartered in with locations in four U.S. cities, and affiliate schools in eight other countries.
