Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation. [1] [2]
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position. [3] The corporate pathos technique is used by businesses facing a crisis and an angry public.
Pathos appeals to the emotions of the audience and elicits feelings that already reside in them. Pathos is a communication technique used most often in rhetoric, as well as in literature, film, and other narrative art.
Finance is a field that is concerned with the allocation (investment) of assets and liabilities over space and time, often under conditions of risk or uncertainty. Finance can also be defined as the art of money management. Participants in the market aim to price assets based on their risk level, fundamental value, and their expected rate of return. Finance can be split into three sub-categories: public finance, corporate finance and personal finance.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a different perspective, using sentences designed to encourage or provoke an emotional display of a given perspective or action. Rhetorical devices can be used to evoke an emotional response in the audience, but that is not their primary purpose.
Loaded language is rhetoric used to influence an audience by using words and phrases with strong connotations associated with them in order to invoke an emotional response and/or exploit stereotypes..
Logos is a term in Western philosophy, psychology, rhetoric, and religion derived from a Greek word variously meaning "ground", "plea", "opinion", "expectation", "word", "speech", "account", "reason", "proportion", and "discourse". It became a technical term in Western philosophy beginning with Heraclitus, who used the term for a principle of order and knowledge. Logos is the logic behind an argument. Logos tries to persuade an audience using logical arguments and supportive evidence. Logos is a persuasive technique often used in writing and rhetoric.
Creative problem-solving is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently.
Chromaticism is a compositional technique interspersing the primary diatonic pitches and chords with other pitches of the chromatic scale. Chromaticism is in contrast or addition to tonality or diatonicism. Chromatic elements are considered "elaborations of or substitutions for diatonic scale members".
Chromaticism is almost by definition an alteration of, an interpolation in or deviation from this basic diatonic organization.
Emotional Freedom Techniques (EFT) is a form of counseling intervention that draws on various theories of alternative medicine including acupuncture, neuro-linguistic programming, energy medicine, and Thought Field Therapy (TFT). It is best known through Gary Craig's EFT Handbook, published in the late 1990s, and related books and workshops by a variety of teachers. EFT and similar techniques are often discussed under the umbrella term "energy psychology".
Sentimentality originally indicated the reliance on feelings as a guide to truth, but in current usage the term commonly connotes a reliance on shallow, uncomplicated emotions at the expense of reason.
The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, and logos, and the less-used kairos.
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement.
Aswath Damodaran is a Professor of Finance at the Stern School of Business at New York University, where he teaches corporate finance and equity valuation. He is best known and famous as author of several widely used academic and practitioner texts on Valuation, Corporate Finance and Investment Management. Damodaran is widely quoted on the subject of valuation, with "a great reputation as a teacher and authority". He has written several books on equity valuation, as well on corporate finance and investments. He is also widely published in leading journals of finance, including The Journal of Financial and Quantitative Analysis, The Journal of Finance, The Journal of Financial Economics and the Review of Financial Studies. He is also known as being a resource on valuation and analysis to investment banks on Wall Street.
Tapas Acupressure Technique is an alternative medicine therapy that claims to clear negative emotions and past traumas. Though the full technique was invented in 1993 by Tapas Fleming, TAT incorporates elements of and builds on other acupressure techniques. Like other energy therapies, TAT relies on a putative energy for which no scientific basis has been found and no biophysical means of action determined. TAT shows many characteristics consistent with pseudoscience.
Rhetoric is the art of using speech to convince or persuade. "Stance," is an individual's attitudes in emotional and intellectual matters, or a philosophical position in a logical argument. Rhetorical stance would then be the position of a speaker or writer in relation to audience, topic, and situational context. "Rhetorical Stance" involves taking a position, and effectively developing an argument in favor of that position, in order to persuade an audience. This article describes the importance of the Author/Speaker, Audience, Context, and Purpose to one another in an attempt to convince or persuade said audience, using the tools of the rhetorical triangle and tetrahedron to help simplify the abstract idea of rhetorical stance.
Psychological manipulation is a type of social influence that aims to change the behavior or perception of others through indirect, deceptive, or underhanded tactics. By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative and devious.
In film and television, drama is a genre of narrative fiction intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular subgenre, such as "police crime drama", "political drama", "legal drama", "historical period drama", "domestic drama", or "comedy-drama". These terms tend to indicate a particular setting or subject-matter, or else they qualify the otherwise serious tone of a drama with elements that encourage a broader range of moods.
Corporate finance is an area of finance that deals with sources of funding, the capital structure of corporations, the actions that managers take to increase the value of the firm to the shareholders, and the tools and analysis used to allocate financial resources. The primary goal of corporate finance is to maximize or increase shareholder value. Although it is in principle different from managerial finance which studies the financial management of all firms, rather than corporations alone, the main concepts in the study of corporate finance are applicable to the financial problems of all kinds of firms.
"On the Pathos of Truth" is a short essay by Friedrich Nietzsche concerning the motivation of philosophers to seek knowledge as an end in itself. Nietzsche identifies this motivation with pride. On this point the essay prefigures theories concerning a destructive "will to truth" that Nietzsche discusses in On the Genealogy of Morals, Beyond Good and Evil, and The Gay Science.
Head of Christ is a painting in oil on panel by the Italian Renaissance painter Correggio, dated 1521. It depicts the head of Christ, wearing the crown of thorns. In the background there is a white cloth showing that the image represents the Veil of Veronica, but Christ's head is given volume through alternate use of light and dark shadows. The painting is in the J. Paul Getty Museum in Malibu, Los Angeles. Correggio was noted for creating some of the most sumptuous religious paintings of the period. The Getty Museum considers this artwork as one of the masterpieces of painting held by the museum.
Affect, as a term of rhetoric, is the responsive, emotional feeling that precedes cognition. Affect differs from pathos as described by Aristotle as one of the modes of proof and pathos as described by Jasinski as an emotional appeal because it is “the response we have to things before we label that response with feelings or emotions.”