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Ballerini wrote the chorus of "Cowboys Cry Too" in November 2023 on her back porch, before coming to the conclusion that the song needed a male's perspective to bring it to the next level. She first met Noah Kahan at the 66th Annual Grammy Awards on February 4, 2024, where he complimented her songwriting skills for her 2016 single, "Peter Pan", and she described their connection as "songwriter synergy". [2] She later sent a DM to Kahan to suggest he collaborate on the track with her. He wrote his part while on tour, and the two united with Alysa Vanderheym in the studio to record the song shortly before they performed a mashup of "Stick Season" and "Mountain with a View" together on the 59th Academy of Country Music Awards on May 16, 2024. [3] [4]
Lyrically, the song is written from a female perspective addressing the concept of toxic masculinity, with Ballerini saying that "in our world and culture and echo chamber of highlight reels and pretty things, sometimes real feelings start to feel like something you just set aside or push down to keep up. Especially the way so many men grow up, that kind of toxic masculinity mindset of 'saddle up, brush it off'. I wanted to write my perspective and essentially celebrate the vulnerable men in my life, and Noah adding his really unfiltered perspective into it just brought it to life in a more meaningful and beautiful way." [1] She described the song as a way to honor "the men in [her] life that are emotional". [2]
Ballerini announced that her fifth studio album was already finished at the time of the release of "Cowboys Cry Too" and that the song would be the only collaboration on the record. [5]
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