Daimler Car Hire Garage

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Former Daimler Car Hire Garage, Bloomsbury ExDaimlerHireGarageBloomsbury.jpg
Former Daimler Car Hire Garage, Bloomsbury

The Daimler Car Hire Garage, [note 1] is a garage built in Art Deco style for Daimler Hire Limited at 7-11 Herbrand Street, Bloomsbury, London, England. It was grade II listed by Historic England in 1982. [1]

Contents

History

The building was completed in 1931 for Daimler Hire Limited in the Art Deco and Streamline Moderne styles to a design by the architects Wallis, Gilbert and Partners. [2] [3] [4] Pevsner and Cherry describe it as "Stuccoed concrete, with a bold spiral ramp continuing to the roof, as if more floors were intended; abstract Art Deco ornament around windows and staircase entrance". [5]

In 1958 the building was sold to Hertz when Hertz acquired Daimler Hire. [6] The upper floors of the building was subsequently used as the headquarters for the London Taxi Company, [5] while the basement was occupied by Frames Rickard Coaches, and the building became known as the Frames Coach Station. [1] [7] In 2000 it was refurbished by PKS Architects, converted into offices and occupied by the advertising agency McCann (at the time McCann Erickson). They moved out in 2010. [8]

Notes

  1. ↑ This name has been used informally for the building, but Heritage England records it as "Frames Coach Station and London Borough of Camden Car Park"

References

  1. 1 2 Historic England (9 March 1982). "Frames Coach Station and London Borough of Camden Car Park (1378855)". National Heritage List for England .
  2. ↑ Curl, James Stevens (2006). A Dictionary of Architecture and Landscape Architecture (2nd ed.). Oxford: Oxford University Press. p.  832. ISBN   0-19-860678-8.
  3. ↑ Sutcliffe, Anthony (2006). London: An Architectural History. Yale University Press. p. 174. ISBN   0-300-11006-5.
  4. ↑ "The Chronicle of the Car", H. Thornton Rutter, Illustrated London News , 1 August 1931, p. 200.
  5. 1 2 Nikolaus Pevsner and Bridget Cherry. London North (2002), p. 329
  6. ↑ The Economist. Economist Newspaper Limited. 1975.
  7. ↑ Chris Randall. The Car Lover's Guide to London (2024)
  8. ↑ Elain Harwood. Art Deco Britain: Buildings of the interwar years (2019)

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