A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose, or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.
A Domain Name System blocklist, Domain Name System-based blackhole list, Domain Name System blacklist (DNSBL) or real-time blackhole list (RBL) is a service for operation of mail servers to perform a check via a Domain Name System (DNS) query whether a sending host's IP address is blacklisted for email spam. Most mail server software can be configured to check such lists, typically rejecting or flagging messages from such sites.
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December 2003 and was enacted on January 1, 2004.
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
FatWallet was a comparison shopping website, centering on a set of forums that allowed users to publish deals and rebate offers on products and services, with computer-related products and electronics most prominent in the listings. It was headquartered in Beloit, Wisconsin, and ceased operation on October 9, 2017.
The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to take action against what they allege to be spammers. The correctness of this assessment by Spamhaus is regularly disputed. If the assessment is based on objective characteristics or on standards set by Spamhaus itself is disputed. The name spamhaus, a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers. Spamhaus has been criticized to purposely hide all direct methods of contact from its webpages to avoid transparency, while asking transparency from others
Online shopping rewards are a type of loyalty program to e-commerce shoppers.
Bulletproof hosting (BPH) is technical infrastructure service provided by an Internet hosting service that is resilient to complaints of illicit activities, which serves criminal actors as a basic building block for streamlining various cyberattacks. BPH providers allow online gambling, illegal pornography, botnet command and control servers, spam, copyrighted materials, hate speech and misinformation, despite takedown court orders and law enforcement subpoenas, allowing such material in their acceptable use policies.
Savvis is a subsidiary of Lumen Technologies that sells managed hosting and colocation services headquartered in Town and Country, Missouri. The company owns more than 50 data centers spread across North America, Europe, and Asia and provides information technology consulting. Savvis has approximately 2,500 unique business and government customers.
Club Nintendo was a customer loyalty program formerly provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members of Club Nintendo earned credits or "coins" by submitting codes found on Nintendo products and systems, which could be traded in for special edition items only available on Club Nintendo. Rewards included objects such as playing cards, tote bags, controllers, downloadable content, and warranty extensions on select Nintendo products.
Richard Colbert is an American former prolific spammer based in Miami, Florida, in an area known as "Spam Beach".
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content, referral marketing encourages and rewards the referrer for allowing a company to do so.
Vertrue Incorporated, headquartered in Norwalk, Connecticut, is an American consumer services marketing company. The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards. In 2007 it was acquired by a trio of investment firms, including Rho Ventures. In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa.
Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
Webloyalty is an online marketing company, part of Affinion Group, that runs reward programmes 'Shopper Discounts & Rewards' and 'Complete Savings'. These programmes require a monthly subscription in return for access to discounts similar to those on a cashback website. Previously, Webloyalty's marketing practices have attracted significant controversy and substantial lawsuits.
The Grum botnet, also known by its alias Tedroo and Reddyb, was a botnet mostly involved in sending pharmaceutical spam e-mails. Once the world's largest botnet, Grum can be traced back to as early as 2008. At the time of its shutdown in July 2012, Grum was reportedly the world's third largest botnet, responsible for 18% of worldwide spam traffic.
Rakuten Rewards, formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members of the site click through affiliate links before shopping at a retailer's site.
SK Planet Co., Ltd., a subsidiary of SK Telecom, was established in 2011 and is an internet platform development company located in Pangyo, South Korea’s silicon valley with operations in 8 countries. SK Planet was spun off from SK Telecom to focus on online services and has since evolved to focus on three core business services: e-Commerce, Online-to-Offline services, and digital marketing.
