History
Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. [2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006. [3] Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019. [4]
In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure. [5]
In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products. [6]
In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia. [7] Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia. [7]
Operations
The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro. [8] As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners. [9]
Oriflame has two Indian manufacturing plants in Noida and Roorkee. [10] [11] It also manufactures products in Russia, Poland, and China. [12]
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