Oriflame

Last updated

Oriflame Holding AG
Company type Private
Industry Direct selling
FoundedJanuary 1, 1967
Founders
Headquarters
Key people
Anna Malmhake (CEO)
Alexander af Jochnick (Chairman)
Products
Revenue€1.5 billion
Number of employees
6000
Website oriflame.com

Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers. [1]

Contents

History

Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. [2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.

IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006 [3] . Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019. [4]

In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure. [5]

In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products. [6]

In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia. [7] Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia. [7]

Operations

The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro. [8] As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners. [9]

Oriflame has two Indian manufacturing plants in Noida and Roorkee. [10] [11] It also manufactures products in Russia, Poland, and China. [12]

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References

  1. "Oriflame Cosmetics AG". www.ibm.com. Retrieved 19 October 2022.
  2. "Oriflame India @ 25 A Beautiful Journey". outlookindia.com. 10 December 2020.
  3. "Oriflame I Private Equity Investment I Mid Cap I IK Partners". IK Partners. Retrieved 14 October 2024.
  4. "Oriflame". investors.oriflame.com. Retrieved 28 February 2023.
  5. "Press releases | Oriflame".
  6. PYMNTS (29 August 2022). "Seamless Payments: A Thing of Beauty". www.pymnts.com. Retrieved 11 May 2023.
  7. 1 2 "Oriflame Sells Russian Manufacturing Unit - Direct Selling News". www.directsellingnews.com. 28 April 2023. Retrieved 11 May 2023.
  8. "CareerCenter". www.careercenter.am. Retrieved 21 August 2022.
  9. "Oriflame: Inspired by Nature, Powered by Science". Direct Selling News. 3 August 2020. Retrieved 18 August 2020.
  10. "India among top priority markets; to grow in double digits: Oriflame". The Economic Times. Retrieved 9 January 2023.
  11. "Oriflame India acquires manufacturing facility in Uttarakhand". The Economic Times. Retrieved 9 January 2023.
  12. Prance-Miles, Louise (29 April 2022). "Oriflame impacted by Russia's Ukraine invasion as Poland gas supply interrupted". Global Cosmetics News. Retrieved 9 January 2023.