Don Cannon

Last updated

Don Cannon
DC ARTBOARD.jpg
Cannon in 2025
Background information
Also known asDJ Don Cannon
Born (1979-08-02) August 2, 1979 (age 46)
Philadelphia, Pennsylvania, U.S.
Genres
Occupations
  • DJ
  • record producer
  • songwriter
  • record executive
Years active2003–present
Labels

Donald Cannon (born August 2, 1979) is an American DJ, record producer, and record executive who served as Vice President of A&R at Def Jam Recordings from 2012 to 2018. With DJ Drama, he is the co-founder of the record label Generation Now, an imprint of Atlantic Records that has signed artists including Lil Uzi Vert and Jack Harlow. Furthermore, Cannon and DJ Drama are members of the Atlanta-based mixtape collective, Aphilliates Music Group.

Contents

As a record producer, Cannon has produced singles and albums for artists including Jeezy, Logic, Lil Uzi Vert, Lil Wayne, Ludacris, 50 Cent, and Eminem, among others.

Early life and education

Cannon was born on August 2, 1979, in Philadelphia, Pennsylvania. [1] He was raised largely in West Philadelphia. At the age of 5, he received his first set of turntables, a mixer, and a karaoke machine. [2] [3] By age 11, he had DJed numerous events, including his aunt's wedding reception. [2] [4] After high school, Cannon moved to Atlanta, Georgia to attend Clark Atlanta University. While there, he met up with other Philadelphia natives, DJ Drama and DJ Sense. The three formed the Aphilliates while in college together as a loose collection of DJs. Cannon also began DJing parties and clubs in Atlanta's inner city. [2] [3] [5]

Career

Cannon, along with DJ Drama and DJ Sense, officially co-founded the Aphilliates Music Group (AMG) in Atlanta in 2003. [6] Cannon often produced tracks on DJ Drama's prominent mixtape series, Gangsta Grillz, which featured artists like Jeezy, Lil Wayne, Gucci Mane, Ludacris, Fabolous, T.I., and numerous others. [1] [2] [7]

Some of Cannon's most notable early production credits with Aphilliates included Jeezy's "Go Crazy" featuring Jay-Z, 50 Cent's "Man Down," and Ludacris' "Everybody Hates Chris." Cannon also helped develop mixtape series like Lil Wayne's Dedication , T.I. and P$C's In da Streets, and Jeezy's Trap or Die. [8] [9] He would go on to co-host a show on Atlanta's WHTA and became a music director for the show Streets Iz Watchin on the Sirius XM Radio station, Shade 45. Good Day Atlanta, the morning show on Atlanta's Fox affiliate, also named him "Atlanta's Best DJ." [3] [10]

In September 2006, the Aphilliates Music Group entered into a strategic partnership with Asylum Records. [6] In January 2007, however, Aphilliates' Atlanta offices were raided by local police at the behest of the RIAA, and Cannon and DJ Drama were arrested on RICO charges. Authorities seized 81,000 mixtapes and various pieces of recording equipment in the raid. [11] [12]

That raid and others like it were subject to public outcry in the aftermath, with some music industry insiders describing the RIAA and its constituent members as "schizophrenic." Aphilliates had largely operated with the express permission of major record labels at the time, because AMG helped promote their artists. [13] Neither Cannon nor DJ Drama were ever convicted in relation to the raid. [14] [15]

In December 2008, Cannon announced his departure from the Aphilliates, opting to focus on his own production and promotion company, Cannon Music, LLC. [8] [10] In 2009, he produced the theme song for Tyler Perry's TBS sitcom, House of Payne . He also produced season themes for the Atlanta Hawks and the Atlanta Thrashers. [10] [16] From 2009 to 2012, Cannon produced, mixed, and/or hosted numerous mixtapes and tracks for artists like Big Sean ( Finally Famous Vol. 3: Big ), [9] The Cool Kids ( Gone Fishing ), Curren$y (Smokee Robinson), Lecrae ( Church Clothes ) Jeezy (Trap or Die II), [17] [18] Trouble (Green Light), [19] and Lil Reese (Don't Like; hosted with DJ Drama). [20]

In July 2013, Cannon was named the Vice President of A&R at Def Jam Recordings. [10] He is credited with signing and fostering numerous artists while at the label. [9] [21] In August 2013, Cannon reunited with DJ Drama and DJ Sense to co-found a new media collective called The academy. [22] In September of that year, The academy announced its initial roster of 23 DJs. [23]

In 2015, Cannon and DJ Drama founded the record label, Generation Now, as an imprint of Atlantic Records. One of the first artists they signed that year was Lil Uzi Vert. Cannon served as executive producer on Uzi's 2015 debut commercial mixtape, Luv Is Rage . [1] [24] He also served as executive producer on Uzi's 2017 studio album, Luv Is Rage 2 , which topped the Billboard 200 chart. [25] [26] Other artists that Cannon and Drama have signed to the label include, Skeme, [27] Jack Harlow, [28] Lil James, [29] and Killumantii. [30]

Discography

Recognition and awards

YearAwardCategoryNominee(s)ResultRef.
2008Justo Mixtape AwardsBest Mixtape ProducerDon CannonWon [31]
Justo Mixtape AwardsBest Mixtape TeamThe AphilliatesWon [31]
Justo Mixtape AwardsBest Mixtape SeriesGangsta GrillzWon [31]
2018Global Spin AwardsDJ Record Label of the YearDon Cannon and DJ Drama (Generation Now)Won [32]

References

  1. 1 2 3 Madden, Sidney (August 2, 2017). "Happy Birthday, Don Cannon!". XXL. Retrieved September 12, 2019.
  2. 1 2 3 4 Graham, Nadine (December 5, 2012). "Inside the DJ Booth: DJ Don Cannon". The BoomBox. Retrieved September 12, 2019.
  3. 1 2 3 Horton, Chad (March 15, 2012). "Interview: DJ Don Cannon on working with Lecrae". Rapzilla. Retrieved September 12, 2019.
  4. "Don Cannon: "I DJ'd My Aunt's Wedding When I Was 11 Years Old"". The Urban Daily. December 1, 2010. Retrieved September 12, 2019.[ permanent dead link ]
  5. Hess, Mickey (November 25, 2009). Hip Hop in America: A Regional Guide. Greenwood. p. 491. ISBN   978-0313343216.
  6. 1 2 Zisook, Brian (November 11, 2006). "Asylum Records Announces Partnership With Aphilliates Music Group". DJ Booth. Retrieved September 12, 2019.
  7. C.M., Emmanuel (June 30, 2016). "DJ Drama Walks Fans Through his 'Gangsta Grillz' Mixtape Series". XXL. Retrieved September 12, 2019.
  8. 1 2 Burgess, Omar (December 10, 2008). "DJ Don Cannon Leaves Aphilliates". HipHopDX. Retrieved September 12, 2019.
  9. 1 2 3 Phillips, Yoh (August 8, 2016). "A Producer In The Rough: The Sounds & Impact of Don Cannon". DJ Booth. Retrieved September 12, 2019.
  10. 1 2 3 4 "Don Cannon Named VP of A&R at Def Jam". The Hollywood Reporter. July 8, 2013. Retrieved September 12, 2019.
  11. Crosley, Hillary (January 17, 2007). "DJ Drama Arrested In Mixtape Raid". Billboard. Retrieved September 12, 2019.
  12. Sanneh, Kelefa (January 18, 2007). "With Arrest of DJ Drama, the Law Takes Aim at Mixtapes". The New York Times. Retrieved September 12, 2019.
  13. Sinnreich, Aram (July 21, 2010). Mashed Up: Music, Technology, and the Rise of Configurable Culture. University of Massachusetts Press. pp. 1–3. ISBN   978-1558498297.
  14. Love, Tirhakah (January 18, 2017). "How Hip-Hop Survived The Atlanta Mixtape Raid". MTV. Archived from the original on February 14, 2017. Retrieved September 12, 2019.
  15. Seabrook III, Robby (January 16, 2018). "DJ Drama Arrested in Atlanta Mixtape Raid – Today in Hip-Hop". XXL. Retrieved September 12, 2019.
  16. Philson, Mike (November 3, 2014). "Top 30 DJs In Hip-Hop Right Now". HotNewHipHop. Retrieved September 12, 2019.
  17. Macia, Peter (April 15, 2010). "T.I. & DJ Drama vs Jeezy & Don Cannon in...THE BATTLE OF SHIT WE WILL LISTEN TO A LOT". The FADER. Retrieved September 12, 2019.
  18. Escobedo Shepherd, Julianne (May 4, 2010). "Don Cannon & Young Jeezy, Trap or Die II Mixtape MP3". The FADER. Retrieved September 12, 2019.
  19. "Mixtape: Trouble 'Green Light' (Hosted by Don Cannon)". Complex. September 20, 2011. Retrieved September 12, 2019.
  20. Drake, David (July 5, 2012). "Download Lil Reese's Don't Like Mixtape". The FADER. Retrieved September 12, 2019.
  21. Garvey, Meaghan (December 5, 2014). "10 A&Rs Behind Your Favorite Artists of 2014". Complex. Retrieved September 12, 2019.
  22. "EXCLUSIVE: DJ Drama, Don Cannon and DJ Sense Form "The Academy"". AllHipHop. August 26, 2013. Archived from the original on December 12, 2019. Retrieved September 12, 2019.
  23. "It's Official! The Academy Announces 1st Wave of DJs". AllHipHop. September 6, 2013. Archived from the original on September 18, 2020. Retrieved September 12, 2019.
  24. G, Nicky (October 14, 2015). "DJ Drama and Don Cannon Share Details on their New Company "Generation Now" with Skeme and Lil Uzi Vert". Sway's Universe. Archived from the original on August 3, 2020. Retrieved September 12, 2019.
  25. Weinstein, Max (August 25, 2017). "Here Are the Production Credits for Lil Uzi Vert's 'Luv Is Rage 2′". XXL. Retrieved September 12, 2019.
  26. Saponara, Michael (October 13, 2017). "Lil Uzi Vert's 10 Best Songs: Critic's Picks". Billboard. Retrieved September 12, 2019.
  27. Harris, Michael (August 8, 2017). "Inglewood's Finest Skeme Drops New Mixtape '1st Notice,' Part One of Mixtape Trilogy Series (Listen)". GRIP. Retrieved September 12, 2019.
  28. Saponara, Michael (August 3, 2018). "Jack Harlow Signs With Generation Now & Atlantic Records, Premieres Frenetic 'SUNDOWN' Video: Exclusive". Billboard. Retrieved September 12, 2019.
  29. Nav, Josh (August 13, 2018). "New Generation Now Artist Lil James Releases Debut Project '21 Years Later'". Hip Hop n More. Retrieved September 12, 2019.
  30. P., Milca (November 11, 2018). "Killumantii Drops Off Debut "Yellow Tape" Album". HotNewHipHop. Retrieved September 12, 2019.
  31. 1 2 3 "Crooked I, The Aphilliates Win Big At Mixtape Awards". HipHopDX. May 1, 2008. Retrieved September 12, 2019.
  32. Caslin, Yvette (February 17, 2018). "Revolt's 6th annual Global Spin Awards honors hip-hop heavyweights". Rolling Out. Retrieved September 12, 2019.