Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security.
Gmail is the email service provided by Google. As of 2019, it had 1.5 billion active users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also accessible through the official mobile application. Google also supports the use of third-party email clients via the POP and IMAP protocols.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their CVs and employers to post jobs. From 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn has more than 1 billion registered members from over 200 countries and territories.
Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Roku, Inc. is an American streaming technology company, founded in 2002 by Anthony Wood. It produces streaming players and TVs, licenses its technology to other manufacturers, and distributes streaming services on its platform. Roku leads streaming TV distribution in the U.S., reaching 120 million viewers as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Malvertising is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages. Because advertising content can be inserted into high-profile and reputable websites, malvertising provides malefactors an opportunity to push their attacks to web users who might not otherwise see the ads, due to firewalls, more safety precautions, or the like. Malvertising is "attractive to attackers because they 'can be easily spread across a large number of legitimate websites without directly compromising those websites'."
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
140 Proof is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Snakk Media is a mobile advertising company, established in 2010 by Derek Handley, Geoffrey Handley, and Andrew Jacobs. Snakk Media is headquartered in Auckland, New Zealand.
Skillz is an online mobile multiplayer video game competition platform that is integrated into a number of iOS and Android games. The Skillz platform helps developers create franchises by enabling social competition in their games. Skillz has over 14,000 game developers who launched a game integration on the platform. Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide.
TubeMogul is an enterprise software company for brand advertising.
Silverpush is a Singapore based marketing technology provider. It was founded in September 2012, by Hitesh Chawla. After starting push notification advertisement in 2013, it launched India's first DSP platform in 2014. The company is backed by IDG Ventures, Palaash Ventures, Fabrice Grinda, K.Ganesh, 500 Startups, M&S Partners and Freak Out Inc, Japan.
Cross-device tracking is technology that enables the tracking of users across multiple devices such as smartphones, television sets, smart TVs, and personal computers.
Alex Stamos is an American computer scientist and adjunct professor at Stanford University's Center for International Security and Cooperation. He is the former chief security officer (CSO) at Facebook. His planned departure from the company, following disagreement with other executives about how to address the Russian government's use of its platform to spread disinformation during the 2016 U.S. presidential election, was reported in March 2018.
Kamakshi Sivaramakrishnan is a co-founder of the American company Drawbridge. Sivaramakrishnan is a member of the board of directors of the American company LiveRamp.
