Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Roku, Inc. is a U.S. public company founded by Anthony Wood in 2002. It runs a streaming TV service through its branded streaming devices and smart TVs, supporting both advertising and subscription models on its platform. Roku leads U.S. streaming TV distribution, and reports over 80 million users globally as of 2023. Beyond the U.S., the company serves markets in Canada, Australia, the U.K., France, Germany, and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM Holdings that is presently based in Oakland, California inside of the United States. The service carries a focus on recommendations based on the "Music Genome Project", which is a means of classifying individual songs by musical traits such as genres and shared instrumentation. The service originally launched in the consumer market as an internet radio service that would generate personalized channels based on these traits as well as specific tracks liked by the user; this service is available in an advertising-supported tier and additionally a subscription-based version. In 2017, the service launched Pandora Premium, which is an on-demand version of the service more in line with contemporary competitors.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
AdTaily is a self-service advertising network company based in London. The company's service allows online publishers to sell ads directly. Rather than using the popular pay per click or cost per mille method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
Susan Diane Wojcicki is an American business executive who was the chief executive officer (CEO) of YouTube from 2014 to 2023. Her net worth was estimated at $765 million in 2022.
140 Proof is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.
4Info is an American targeted advertising corporation. The company is currently owned by Nielsen Holdings.
Skillz is an online mobile multiplayer video game competition platform that is integrated into a number of iOS and Android games. The Skillz platform helps developers create franchises by enabling social competition in their games. Skillz has over 14,000 game developers who launched a game integration on the platform. Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide.
Fuze is a cloud communications and collaboration software platform designed for the enterprise. Fuze was acquired by 8x8. The company is headquartered in Boston, Massachusetts.
Harry Kargman is an American entrepreneur. Kargman is founder and CEO of Kargo Global, Inc., a firm that manages mobile brand advertising for many media companies including CBS Interactive, Hearst, The Daily Mail, Meredith, Scripps, Target Corporation, T-Mobile, Vice, and Vox. Kargman holds numerous patents and is a member of Ad Council's Board of Directors.
Silverpush is a Singapore based marketing technology provider.
An annoyance factor, in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyance effect is a reference to the impact or result of an annoying stimulus, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers. References to annoyance effects have been referred to as annoyancedynamics. While the words "factor" and "effect", as used in the behavioral sciences, have different meanings, in casual vernacular, they have been used interchangeably as synonymous. A more general or umbrella term would simply be advertising annoyance.
Kamakshi Sivaramakrishnan is a co-founder of the American company Drawbridge. Sivaramakrishnan is a member of the board of directors of the American company LiveRamp.
Robert (Rob) Kniaz is an American venture capitalist based in London. He is a founding partner of H-Tree Capital, a VC firm investing in deep tech and bio/healthcare, and was formerly a partner of Hoxton Ventures, an early-stage investment venture capital firm. Previously, he worked at Google as a product manager for AdSense.
