Dynamic page publishing is a method of designing publications in which layout templates are created which can contain different content in different publications. Using this method, page designers do not work on finished pages, but rather on various layout templates and pieces of content, which can then be combined to create a number of finished pages. In cases where the same content is being used in multiple layouts, the same layout is being used for several different sets of content, or both, dynamic page publishing can offer significant advantages of efficiency over a traditional system of page-by-page design.
Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word "publisher" can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine.
In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a draft of the final layout, and is used as guide for further design changes and, ultimately, production.
This technology is often leveraged in web-to-print solutions for corporate intranets to enable customization and ordering of printed materials, advertising automation workflows inside of advertising agencies, catalog generation solutions for retailers and variable digital print on demand solutions for highly personalized one to one marketing. The output from these solutions is often printed by a digital printing press.
Print-on-demand (POD) is a printing technology and business process in which book copies are not printed until the company receives an order, allowing prints of singular or small quantities. While other industries established the build to order business model, "print-on-demand" could only develop after the beginning of digital printing, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.
Dynamic publishing is often considered to be a subset of automated publishing that enables generation of long documents, such as manuals or books from a content repository.
Dynamic publishing is often used to build high value documents, such as ads, collateral, brochures, catalogs, direct mail, eBooks and other documents on demand or in variable data printing workflows.
Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
Dynamic publishing is often associated with XML authoring and technologies related to the Semantic Web initiatives.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
Related Research Articles
Desktop publishing (DTP) is the creation of documents using page layout skills on a personal ("desktop") computer primarily for print. Desktop publishing software can generate layouts and produce typographic quality text and images comparable to traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide range of printed matter. Desktop publishing is also the main reference for digital typography. When used skillfully, desktop publishing allows the user to produce a wide variety of materials, from menus to magazines and books, without the expense of commercial printing.
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image used for each impression. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology's ability to produce larger print runs of several thousand sheets at a low price.
Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate, image carrier or form, ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file.
In today's prepress shop, the form of delivery from the customer is usually electronic, either a PDF or application files created from such programs as Scribus, Adobe InDesign or QuarkXPress.
Database publishing is an area of automated media production in which specialized techniques are used to generate paginated documents from source data residing in traditional databases. Common examples are mail order catalogues, direct marketing, report generation, price lists and telephone directories. The database content can be in the form of text and pictures but can also contain metadata related to formatting and special rules that may apply to the document generation process. Database publishing can be incorporated into larger workflows as a component, where documents are created, approved, revised and released.
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
Enterprise content management (ECM) extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use.
Personalization consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems.
A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, including the setting up of more client-side processing.
A web content management system is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the foundation for collaboration, providing users the ability to manage documents and output for multiple author editing and participation. Most systems use a content repository or a database to store page content, metadata, and other information assets the system needs.
Page layout is the part of graphic design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
Pagination, also known as paging, is the process of dividing a document into discrete pages, either electronic pages or printed pages.
Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design, and cross medial marketing.
Adobe LiveCycle Enterprise Suite (ES4) is a service-oriented architecture Java EE server software product from Adobe Systems used to build applications that automate a broad range of business processes for enterprises and government agencies. LiveCycle ES4 is an enterprise document and form platform that allows capturing and processing information, delivering personalized communications, and protecting and tracking sensitive information. It is used for purposes such as account opening, services and benefits enrollment, correspondence management, request for proposal processes, and other manual based workflows. LiveCycle ES4 incorporates new features with a particular focus on mobile devices. LiveCycle applications also function in both online or offline environments. These capabilities are enabled through the use of Adobe Reader, HTML/PhoneGap and the Flash Player clients to reach desktop computers and mobile devices.
Page Interchange Language also known as Publishing Interchange Language, or "PIL" is a public domain language that allows precise description of the layout of content on pages, groups of multiple pages or any 2-dimensional area, which it calls a "canvas." It was developed between June 1990 and June 1991 by the Professional Publishers Interchange Specification Workgroup, a committee of software and hardware vendors serving the newspaper, magazine and print advertising markets. The committee was led by Quark and Atex.
PPML is an XML-based industry standard printer language for variable data printing defined by PODi. The industry-wide consortium of 13 companies was initially formed to create PPML, and now has more than 400 member companies.
Variable-data publishing (VDP) is a term referring to the output of a variable composition system. While these systems can produce both electronically viewable and hard-copy (print) output, the "variable-data publishing" term today often distinguishes output destined for electronic viewing, rather than that which is destined for hard-copy print.
Digital mailroom is the automation of incoming mail processes. Using document scanning and document capture technologies, companies can digitise incoming mail and automate the classification and distribution of mail within the organization. Both paper and electronic mail (email) can be managed through the same process allowing companies to standardize their internal mail distribution procedures and adhere to company compliance policies.
PDF/VT is an international standard published by ISO in August 2010 as ISO 16612-2. It defines the use of PDF as an exchange format optimized for variable and transactional printing. Built on top of PDF/X-4, it is the first variable-data printing (VDP) format which ensures modern International Color Consortium-based (ICC) color management through the use of ICC Output Intents. It adds the notion of encapsulated groups of graphic objects to support optimized efficient processing for repeating text, graphic or image content. Introducing the concept of document part metadata (DPM), it enables reliable and dynamic management of pages for High Volume Transactional Output (HVTO) print data, like record selection or postage optimizaton based on metadata.
