Eitan Muller

Prof. Eitan Muller
איתן מילר
Born	Israel
Citizenship	Israel
Education	BSc in mathematics, Technion - Israel Institute of Technology, MBA in marketing from Kellogg Graduate School of Management, Northwestern University, PhD in Managerial economics from Kellogg Graduate School of Management at Northwestern University
Awards	Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019)
Scientific career
Institutions	New York University, Reichman University, Tel Aviv University, University of Pennsylvania, Hebrew University of Jerusalem
Website	Prof. Eitan Muller Website

Eitan Muller is an Israeli professor of marketing at the Stern School of Business at New York University. His research focuses on diffusion of innovation, new product growth and technology, and monetization and pricing.

Education

Muller received his BSc in mathematics from the Technion – Israel Institute of Technology. He then earned his MBA in marketing from the Kellogg School of Management at Northwestern University, followed by a PhD in managerial economics from the same institution through its department of managerial economics and decision sciences.

Academic career

Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. He has since held positions at the Hebrew University of Jerusalem, Tel Aviv University, Reichman University, and New York University, where he currently serves as a professor at the Stern School of Business.

Research

Muller's research focuses on new product growth, innovation, and new product pricing. His work has been highly influential in the field of marketing, with more than 100 publications that have been cited over 24,000 times and an h-index of 55. ^{[1] [2]}

Selected publications

Muller has authored three books on new product growth and innovation:

• Vijay Mahajan, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000
• Eitan Muller, Renana Peres, and Vijay Mahajan, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009
• Elie Ofek, Eitan Muller, and Barak Libai, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC Press, Beijing

Editorial positions

Muller has held numerous prestigious editorial positions in academic marketing journals:

• Vice President of Publication, European Marketing Academy (2017–2020) ^[3]
• Editor-in-Chief, International Journal of Research in Marketing (2012–2015) ^[4]
• Associate Editor, Management Science (1990–2001)
• Editorial Review Board positions: Technological Forecasting and Social Change (2003–2008), Marketing Science (1986–2002), Journal of Marketing (2003–2018), Journal of Marketing Research (1994–2020), ^[5] and International Journal of Research in Marketing (2019–present) ^[6]

Awards and honors

Muller has received numerous awards for his research and academic contributions:

• European Marketing Academy International Journal of Research in Marketing Best Paper Award (2020) ^[7]
• Provost Award for Faculty Research Excellence, Reichman University (2020) ^[8]
• Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019) ^[9]
• Emerald Citation of Excellence Award (2016)
• European Marketing Academy International Journal of Research in Marketing Best Paper Award – Finalist (2007, 2010) ^[10]
• European Marketing Academy International Journal of Research in Marketing Best Paper Award (1995)

References

1. "Eitan Muller". Google Scholar.
2. "Publications by Eitan Muller". ResearchGate.
3. "New IJRM Editor". American Marketing Association. 14 June 2018.
4. "Goldenberg and Muller at IJRM". American Marketing Association.
5. "Prof. Eitan Muller". New York University.
6. "International Journal of Research in Marketing – Editorial Board". Elsevier.
7. Cecilia Nalagon (3 June 2021). "EMAC IJRM Best Article Award 2020". American Marketing Association.
8. "Prof. Eitan Muller". Reichman University.
9. "EMAC Distinguished Marketing Scholar Award". EMAC. 15 August 2021.
10. "IJRM Best Paper Award Winners (2000–2014)". International Journal of Research in Marketing.

External links

• Official website
• Faculty profile at New York University
• Faculty profile at Tel Aviv University
• Eitan Muller publications indexed by Google Scholar