Escada

Last updated

ESCADA
Company typePrivate
Industry clothing industry
Founded1978
FoundersMargaretha Ley
Wolfgang Ley
Headquarters Munich , Germany
Key people
ProductsWomen's Fashion
Handbags
Shoes
Fragrances
Eyewear
Owner Regent, L.P.
Website escada.com

Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein. [1]

Contents

The company was founded in 1978 by designer Margaretha Ley. It currently retails fashion accessories and ready-to-wear. As of 2017, Escada SE operates in 80 countries with 600 points of sale worldwide. The luxury fashion label employs around 1,500 employees with international locations in Milan, Paris, Tokyo, London, Beverly Hills, and New York City.

History

Escada was founded in 1978 by Margaretha and Wolfgang Ley in Munich, Germany. [2] Being a former model and having a solid education in tailoring from the Royal Court in Stockholm, Margaretha Ley became known for her bold, feminine designs. The Escada womenswear collection, which featured exquisite inlays and appliqués, was first presented in 1978. The company soon stood out with its distinctive creations featuring unusual combinations of colors and patterns, exclusive embroidery, and elaborately designed knitted fashions. Escada saw a rapid upswing and continually extended its collections and its creative work.

In the course of its international expansion, Escada SE went public in 1986, with the Leys retaining 51 percent of the voting stock. [3] In addition to the Escada label, the company also manufactured women's clothing under the Crisca, Laurèl, Apriori and Natalie Acatrini labels, produced the Cerruti 1881 women's collection under a licensing agreement and owned a majority percentage of St. John Knits (from 1990) and Badgley Mischka (from 1992). [4] [5] Escada introduced its first signature scent in 1990. [6]

After Margareth Ley died in 1992, Michael Stolzenburg (1992–1994) and Todd Oldham (1995–1997) served as the brand's design directors. [7] In 1993, the company sold its share in St. John Knits. [8] In 1995, the company launched the Escada Sport label, [9] established its own accessories collection including bags and shoes and granted major licenses, collaborating with such partners as Procter & Gamble. In 2001, the first Escada lingerie collection was produced and distributed by Hanro of Switzerland. [10] With the exception of Escada Sport, the company discontinued all of its sub-lines in 2001, such as Escada Weekend or Escada Couture, focusing instead on the Escada main brand. [11] After 12 years in the category, Escada exited the beauty business in 2002 by selling its assets and licensing its name to Wella; in turn, Wella signed a long-term, worldwide licensing agreement with Escada for the manufacturing and marketing of fragrances and cosmetics. [12]

In 2006, Damiano Biella joined Escada 2006 in the new position of creative director. [13] [14] In 2007, the artist Stefan Szczesny created a new collection in Saint-Tropez, France.

From 2008, Bruno Sälzer served as Escada's CEO with responsibilities for design, marketing, and sales. [15] Under his leadership, the company sold its Münster-based subsidiary Primera AG, which comprised the brands apriori, cavita, and Laurèl, [16] as well as BiBA to financial investor Mutares. Shortly after, it launched an unsuccessful plan to raise 29 million euros ($41 million) in a rights issue as part of a plan to restructure its debts. [17]

On 11 August 2009, Escada filed for insolvency at Munich Local Court, as an exchange offer for the outstanding bonds of 200 million euros was not accepted by the necessary 80% of all bond holders. [18] [19] Sven Ley, the son of founder Wolfgang Ley, teamed up with the former head of Gucci, Giacomo Santucci, and Italian investment group Borletti to offer almost 80 million euros ($118.2 million) for Escada. [20] In November 2009, the company was eventually acquired by India's London-based billionaire Lakshmi Mittal, whose daughter-in-law, Megha Mittal, emerged as the new the owner and became chair of the company's board. [21]

Following the sale, Bettina Hammerl (2009–2012) [22] and Daniel Wingate (2012–2017) [23] [24] oversaw Escada's fashion design. Sälzer stepped down as CEO by December 2014 [25] and was succeeded by Glenn McMahon. [26]

From 2016 until 2019, Iris Epple-Righi served as Escada's CEO. During her time in office, Niall Sloan joined the company as the Global Design Director in 2017. [27] Sloan presented his first runway collection for Escada at New York Fashion Week for Spring/Summer 19 to celebrate the company's 40th anniversary. [28] The event was held at the historic Park Avenue Armory. For the Fall / Winter 19 season Sloan presented his next collection, inspired by the life and legacy of Hedy Lamarr, during Paris Fashion Week in February at the Institut de France. [29]

Escada announced British singer Rita Ora as the brand's face of their spring campaign in 2019. [30] Ora released a version of the ESCADA Heart Bag which she helped design and a portion of proceeds from the sale of the design was given to Women for Women International. [31]

Mittal sold Escada in October 2019 to Regent, L.P. a global private equity firm in Beverly Hills, California. By September 2020, the company again filed for insolvency, with plans to limit corporate operations in the country and further limit its retail presence. [32]

Corporate affairs

ESCADA store panorama inside ESCADA store panorama.jpg
ESCADA store panorama inside

Escada divides its business activities in three segments:

Notable clients

ESCADA Store front Impression Escada Store.jpg
ESCADA Store front

Diana, Princess of Wales was a customer of Escada, famously wearing an Escada coat for a formal visit to Berlin in 1987. Kim Basinger was awarded the Oscar in 1998 in an Escada gown. Crown Princess Victoria of Sweden is a regular Escada customer. In 2010, she wore Escada to the pre-wedding party at the wedding of Prince Nikolaos of Greece. In 2011, she wore Escada to the Monaco royal wedding, the pre-wedding dinner for the British royal wedding, as well as the state visit to Germany. Sarah, Duchess of York, wore Escada to Elton John's White Tie and Tiara Ball in 2011.

Controversy

In a 1994 lawsuit filed in New York State Supreme Court, former Escada Beauté president Lawrence H. Appel claimed he was fired without cause, less than three weeks after the company offered and then withdraw a "buyout" proposal. Appel also alleged that Wolfgang Ley, who was named as a defendant, made numerous "derogatory comments" about Jews. [37]

On 18 October 2007, the group "Global Network Against the Fur Industry", [38] which is made up of organizations such as Coalition to Abolish the Fur Trade or Offensive gegen die Pelzindustrie, launched a campaign against Escada, in the form of a day of action, in hopes of getting Escada to stop selling fur. According to their website, on 18 October, there were 40 actions against Escada in 14 countries. [39] On 6 October 2007, Escada headquarters were vandalized by the Animal Liberation Front. [40] Since that date the campaign against Escada continues with regular pickets in front of Escada outlets worldwide. In October 2010, the company confirmed to the campaigners that Escada would go completely fur-free by 2011.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Fendi</span> Italian enterprise and fashion house

Fendi Srl is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by Edoardo Fendi and Adele Casagrande, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

<span class="mw-page-title-main">Versace</span> Italian luxury fashion house in Milan

Gianni Versace S.r.l., usually referred to as Versace, is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia, the company logo is inspired by Medusa, a figure from Greek mythology.

<span class="mw-page-title-main">Armani</span> Italian international luxury fashion house

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

<span class="mw-page-title-main">Carolina Herrera</span> Venezuelan fashion designer (born 1939)

Carolina Herrera is a Venezuelan American fashion designer. Known for her personal style, she founded her namesake brand in 1980. Herrera has dressed various First Ladies of the United States, including Jacqueline Onassis, Laura Bush, Michelle Obama, and Melania Trump.

<span class="mw-page-title-main">Brioni (brand)</span> Italian fashion house

Brioni is an Italian menswear luxury fashion house based in Rome and specialised in sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made service (Bespoke).

<span class="mw-page-title-main">Coty</span> French American beauty company

Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024.

<span class="mw-page-title-main">Chloé</span> Luxury fashion house

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. In 1953, Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris.

Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. Their collections are said to be largely influenced by the style of the glamour of 1940s Hollywood while remaining simple and streamlined.

Missoni is an Italian luxury fashion house based in Varese, and known for its colourful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

<span class="mw-page-title-main">Derek Lam</span> American fashion designer (born 1967)

Derek Lam is an American fashion designer. In addition to designing his own line, Lam was Tod's creative director for ready-to-wear and accessories from 2005 until 2010.

Jil Sander, S.p.A. is a luxury fashion house founded in 1968 in Hamburg, Germany and currently headquartered in Milan, Italy. Founded by Jil Sander, the brand is best known for its minimalist and clean designs. The brand was acquired by Prada in 1999 and Sander subsequently departed her eponymous label due to creative differences. After several changes of ownership, the Jil Sander brand was acquired by Italian fashion group OTB in March 2021. Luke and Lucie Meier were named co-creative directors of Jil Sander in 2017, succeeding Rodolfo Paglialunga. In 2017, Ubaldo Minelli, CEO of OTB Group, was appointed CEO of the brand.

<span class="mw-page-title-main">Thom Browne</span> American fashion designer

Thom Browne is an American fashion designer. He is the founder and head of design for Thom Browne, a luxury fashion brand based in New York City. Browne debuted his womenswear collection in 2014.

Pierre Balmain S.A., trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945.

Trussardi is an Italian fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.

B.U.M. Equipment, a clothing brand under the ownership of BUM Equipment LLC, is a street fashion clothing company that was founded in 1986 in a Seattle garage. The brand is known for its beginning as a Los Angeles casual sportswear brand for men, women, and children. The brand had financial troubles in the mid-1990s under the management of the original owner, Chauvin International, Ltd. It went bankrupt in 1996 and was acquired by the creditors of B.U.M. International Inc. and managed by SOS Management in 1997. SOS Management, and its successor B.U.M. Equipment LLC, subsequently relaunched B.U.M. Equipment. The brand's fashion lines include men's, women's, junior's, and children's sportswear apparel, as well as hosiery, footwear, backpacks, handbags, luggage, and eyewear. According to the LA Times, B.U.M. Equipment is "one of the most successful young men's sportswear brands in California fashion history."

<span class="mw-page-title-main">Valentino (fashion house)</span> Italian luxury fashion house

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. From April 2024, the creative director is Alessandro Michele. The company has its registered office in Milan, while the creative direction and the Valentino Foundation are based in Rome, at Palazzo Gabrielli-Mignanelli. Its cosmetic line, Valentino Beauty license is owned by L'Oreal Group.

<span class="mw-page-title-main">Lanvin</span> French luxury fashion house

Lanvin is a French luxury fashion house founded in 1889 by Jeanne Lanvin in Paris. It is the oldest French fashion house still in operation. Since 2018, it has been a subsidiary of Shanghai-based Lanvin Group.

Rag & Bone is an American fashion label helmed by Marcus Wainwright, originally from England. The brand is sold in more than 700 shops around the world, as well as in Rag & Bone retail stores. Wainwright, who cofounded the brand with Nathan Bogle in 2002, stepped down as chief brand officer in July 2023. The brand's design oversight is now shared between Jennie McCormick and Kyle Sweeney.

Dr. Bruno Sälzer was the CEO of Escada, the international luxury fashion group. He was born into a solid farming family. He has always been interested in fashion more than fertiliser, and has been quoted in saying, "I can't explain this. There was no one in my family like this. I have checked back several generations." He is the father of four sons.

Lafayette 148 is an American fashion house located in New York City. Originally launched in 1996 by Deirdre Quinn, Shun Yen Siu and Ida Siu, the brand produces women's clothing, footwear and accessories. It is a privately owned company.

References

  1. ↑ Escada Owner in Advanced Talks to Sell Brand – WWD. Wwd.com (30 October 2019). Retrieved on 2020-02-05.
  2. ↑ "Escada – Fashion Designer Encyclopedia – women, men, shoes, style, new, body, history, collection, designs". www.fashionencyclopedia.com. Archived from the original on 20 September 2016.
  3. ↑ Anne-Marie Schiro (9 June 1992), Margaretha Ley, Chief Designer Of Sportswear Company, Is Dead  New York Times .
  4. ↑ Anne-Marie Schiro (9 June 1992), Margaretha Ley, Chief Designer Of Sportswear Company, Is Dead New York Times .
  5. ↑ Woody Hochswendr (28 January 1992), Badgley Mischka Acquired New York Times .
  6. ↑ Melissa Drier and Jennifer Weil (30 June 2000), Escada's New Persona  Women's Wear Daily .
  7. ↑ Suzy Menkes (11 October 1994), Todd Oldham Will Join Escada  International Herald Tribune .
  8. ↑ Mariana Popp (7 April 1994), Wolfgang Ley: Escada is on Road to Recovery  Women's Wear Daily .
  9. ↑ "Escada". Vintage Fashion Guild. 17 July 2010. Retrieved 19 October 2020.
  10. ↑ Melissa Drier (22 January 2001), Hanro Launches Escada Lingerie Women's Wear Daily .
  11. ↑ Melissa Drier and Jennifer Weil (30 June 2000), Escada's New Persona Women's Wear Daily .
  12. ↑ Jennifer Weil (5 March 2002), Escada Exits Beauty, Wella Licenses Brand  Women's Wear Daily .
  13. ↑ Melissa Drier (18 September 2006), Escada Names Biella As Creative Director Women's Wear Daily .
  14. ↑ Melissa Drier (12 February 2009), Escada Restructures, Hammerl Takes Design Reins Women's Wear Daily .
  15. ↑ Christian Kraemer (19 August 2009), Escada CEO sells own shares at steep loss  Reuters .
  16. ↑ Eva Kuehnen (26 May 2009), Stricken Escada casts off fashion brands Reuters .
  17. ↑ Anousha Sakoui (21 July 2009), Escada pegs plans on rights issue  Financial Times .
  18. ↑ vgl. Modekonzern Escada muss Insolvenz anmelden Archived 28 June 2012 at the Wayback Machine welt.de, 11. August 2009
  19. ↑ Sarah Gilbert (13 August 2009). "Escada out of fashion, declares bankruptcy". dailyfinance.com. Archived from the original on 31 January 2016. Retrieved 7 December 2015.
  20. ↑ Eva Kuehnen and Christian Kraemer (3 November 2009), Son of Escada founder bids for German fashion house  Reuters .
  21. ↑ "404. Page Not Found – Bloomberg". Bloomberg.com. 30 August 2023.{{cite web}}: Cite uses generic title (help)
  22. ↑ Melissa Drier (12 February 2009), Escada Restructures, Hammerl Takes Design Reins Women's Wear Daily .
  23. ↑ Melissa Drier (26 November 2012), Escada Promotes Daniel Wingate Women's Wear Daily .
  24. ↑ Melissa Drier (18 January 2017), Daniel Wingate and Escada Part Ways Women's Wear Daily .
  25. ↑ Drier, Melissa (20 February 2014). "Bruno Sälzer to Step Down at Escada". WWD. Archived from the original on 21 March 2014. Retrieved 20 February 2014.
  26. ↑ Melissa Drier (15 December 2014), Glenn McMahon Named Escada CEO  Women's Wear Daily .
  27. ↑ Hays, Kali (14 June 2017). "Niall Sloan joined Escada as the Global Design Directora". WWD. Retrieved 14 June 2017.
  28. ↑ Blanks, Tim (14 June 2017). "Rebooting Escada for a New Era". Business of Fashion. Retrieved 12 June 2019.
  29. ↑ Ellie, Pithers (27 February 2019). "Meet The Ultra-Glamorous Muse Behind Escada's AW19 Collection". Vogue UK. Retrieved 12 June 2019.
  30. ↑ Ma, Fiona (14 January 2019). "Rita Ora Is Escada's New Brand Ambassador". WWD. Retrieved 2 June 2019.
  31. ↑ Scott, Catherine (28 March 2019). "Rita Ora's Got a Brand-New Bag, and She Designed It for Escada". Vogue. Retrieved 2 June 2019.
  32. ↑ Kali Hays (2 September 2020), Escada Files for Insolvency in Germany Amid Financial Stress  Women's Wear Daily .
  33. ↑ "Escada Mainline Online Store". 25 December 2018.
  34. ↑ "Escada Sport Online Store". 25 December 2018.
  35. ↑ "Escada Accessories Online Store". 25 December 2018.
  36. ↑ "Escada Fragrances". 25 December 2018.
  37. ↑ Former Exec Sues Escada for Slander, Discrimination, Breach of Contract Women's Wear Daily , 14 June 1994.
  38. ↑ "ESCADA Campaign - Global Network to Abolish the Fur Industry". Archived from the original on 13 November 2007. Retrieved 12 November 2007.
  39. ↑ [ permanent dead link ]
  40. ↑ "BITE BACK Magazine". www.directaction.info. Archived from the original on 27 November 2007.

Commons-logo.svg Media related to Escada at Wikimedia Commons

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.