Ethnic Multicultural Media Academy

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The Ethnic Multicultural Media Academy (EMMA) is a British organization that raises awareness of discrimination through media campaigns and social networking. [1] [2]

The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognising the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of United Kingdom as a whole". [3] The first award presentation took place in 1998 at The Dorchester Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe. [1]

Prominent recipients include Lord Richard Attenborough, who received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel. [4] In 2000, EMMA honored Nelson Mandela. [5] Mahatma Gandhi (2002) and Bruce Lee (2004) both received EMMA's Legend Award. [6] [7]

The UK EMMAs are screened on the internet and accompanied by an online voting system. [8] [9] The BBC broadcast the ceremony until 2004. [10] [11] The ceremony officially ended in 2005 after a legal dispute with the show's sponsor, NatWest. [12] [13]

Awards1998199920002001200220032004
References[ citation needed ][ citation needed ] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27]
Film Actor David Harewood Eddie Murphy Denzel Washington Jimi Mistry Tom Cruise
Film Actress Angela Griffin Michelle Yeoh Halle Berry Salma Hayek Maia Morgenstern
TV Actor Felix Dexter Rudolph Walker Cyril Nri [28] Art Malik
TV Actress Lucy Liu Diane Parish Angela Griffin Parminder Nagra
Comedian Award Jeff Mirza Omid Djalili Ria Lina Inder Manocha
Book, Novel Bernardine Evaristo Zadie Smith [29] Vikram Seth Amy Tan Michael Moore Åsne Seierstad
British Music Act Bally Sagoo Craig David So Solid Crew Ms. Dynamite Lemar
World Music Act Africando All Stars Nitin Sawhney Tasha's World Natacha Atlas
International Music Act Santana Destiny's Child Alicia Keys Justin Timberlake The Black Eyed Peas
Media Personality Award George Alagiah Ian Wright Yasmin Alibhai-Brown Meera Syal Moira Stuart
Ahmed Rashid
John Pilger Greg Dyke
Newspaper JournalistVikram Dodd Gary Younge Gary Younge Gary Younge Yasmin Alibhai-Brown
Radio Journalist Henry Bonsu Henry Bonsu Sanjiv Buttoo Zubeida Malik Zubeida Malik Barnie Choudhury Vanessa Feltz
TV JournalistFarah Durrani Krishnan Guru-Murthy Shiulie Ghosh Rageh Omaar Rageh Omaar Lisa Aziz
Public Figure Mel B Kofi Annan Bill MorrisLucy CopeJocelyn Hurndall
Sophie Hurndall
Sport Personality Venus Williams Nasser Hussain Lennox Lewis David Beckham
Thierry Henry
Lifetime Achievement Muhammad Ali Nelson Mandela Richard Attenborough Maya Angelou Stevie Wonder Bill Morris
Legend Mahatma Gandhi Martin Luther King Bruce Lee

Patrons

The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Gulam Noon, Baron Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998. [30]

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References

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