A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
A pyramid scheme is a business model which earns primarily by enrolling others into the scheme, however rather than earning income to an end consumer, it mainly earns by recruiting new members with the promise of payments. As recruiting multiplies, the process quickly becomes increasingly difficult until it is impossible, and most members are unable to profit; as such, pyramid schemes are unsustainable and often illegal.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
Beatport is an American electronic music-oriented online music store owned by LiveStyle. The company is based in Denver, Los Angeles, and Berlin. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes. It also operates a specialized music streaming service oriented towards DJs.
Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of December 2023, the firm had raised and advised funds of approximately $65 billion (USD). Apax Partners is one of the oldest and largest private equity firms operating on an international basis.
MOL Plc., also known as MOL Group, is a Hungarian multinational oil and gas company headquartered in Budapest, Hungary. Members of MOL Group include among others the Croatian and Slovak formerly state-owned oil and gas companies, INA and Slovnaft. MOL is Hungary's most profitable enterprise, with net profits of $770 million in 2019. The company is also the third most valuable company in Central and Eastern Europe and placed 402 on the Fortune Global 500 list of the world's largest companies in 2013.
Quad is an American marketing company which offers marketing strategy and management services, based in Sussex, Wisconsin. It was founded as a printing company on July 13, 1971, by Harry V. Quadracci. Since 2014, the company has expanded its marketing services. The company has 50 printing facilities in 14 countries, including in Europe, Canada, India, and Latin America, with the majority in the United States. It prints numerous magazines, including Businessweek,Time, Sports Illustrated, People, and Milwaukee Magazine.
Alpro is a European company based in Ghent, Belgium, that markets organic and non-organic, non-genetically modified, plant-based products, such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro employs over 1,200 people in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Rock/Creek is a Chattanooga, Tennessee-based sporting goods retailer of clothing and gear for rock climbing, paddling, trail running, hiking, camping and travel.
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
Hayleys PLC, founded in 1878, is a multinational and diversified conglomerate company in Sri Lanka with business spanning over 16 sectors, catering to 70 markets worldwide. Hayleys accounts for approximately 4.2% of Sri Lanka's export income, and 3.9% of the country's tea and 4.5% of its rubber production. With over 30,000 employees, Hayley was also the first listed entity in the country to surpass annual revenue of US$1 billion in Fiscal Year 2017/18. The company operates over 16 business sectors: eco-solutions, hand protection, purification, agriculture, consumer and retail, leisure, textile manufacturing, construction materials, plantations, industrial solutions, power and energy, transportation and logistics, BPO, tea exports, projects and engineering, and investments and services. Hayleys comprises over 130 business units and subsidiaries, nine of which are publicly listed in the Colombo Stock Exchange. In addition to Sri Lanka, Hayleys today has manufacturing facilities in Indonesia and Thailand and marketing operations in Australia, India, Bangladesh, Italy, Japan, Netherlands, UK and USA and its products are sold in 80 countries.
HNA Group Co., Ltd., was a Chinese conglomerate headquartered in Haikou, Hainan, China. Founded in 2000, it was involved in numerous industries including aviation, real estate, financial services, tourism, logistics, and more. It is the owner of Hainan Airlines and a part owner of Grand China Air.
AS Alexela is an Estonian company primarily engaged in the energy sector. Alexela's product portfolio includes electricity, natural gas, cylinder gas, tank gas, and automotive fuels. The company employs over 1000 people, and owns more than a hundred gas stations in Estonia.
Fozzy Group, LLC is one of the largest trade and industrial groups in Ukraine, based in Kyiv, and one of the leading Ukrainian retailers with more than 700 outlets all around the country. In addition to retail, group of companies has business interests in food manufacturing, banking, IT, logistics and restaurants.
EziBuy is a New Zealand and Australian multi-channel retailer. It sells clothing, homeware and gifts through a multi-channel model in both countries.
Digitec Galaxus AG is the biggest online retailer in Switzerland. It operates the digitec and Galaxus online shops as well as ten stores in the German and French speaking parts of Switzerland.
Ozon is one of the first e-commerce companies in Russia, sometimes referred to as "the Amazon of Russia." Established in 1998 as an online bookstore, Ozon was one of the three biggest online retail platforms in the country by 2019. It was named as the #3 most valuable Russian internet company of 2020 by Forbes.
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