Exetel

Last updated

Exetel Pty Ltd
Company typeSubsidiary
IndustryTelecommunications
Founded29 August 2001 (2001-08-29)
FounderJohn Linton
Headquarters,
Australia
Area served
Australia
Key people
Annette Linton (Chair)
Richard Purdy (CEO)
ProductsBroadband internet; mobile phone services
Services
  • NBN FTTP broadband
  • NBN HFC broadband
  • Mobile services (via Telstra Wholesale Mobile Network)
  • Grandfathered services (FTTN, FTTC, FTTB, Fixed Wireless, ADSL/ADSL2+, home wireless broadband, mobile broadband, VoIP, POTS telephony, web hosting)
Number of employees
300
Parent Superloop Limited
Website www.exetel.com.au

Exetel is an Australian Internet service provider (ISP) primarily focused on delivering residential NBN broadband and mobile services to customers across Australia. Exetel is headquartered in Sydney and is a wholly owned subsidiary of Superloop Limited. [1] The company delivers its broadband services over infrastructure operated by its parent company, including the Superloop national fibre backbone. [2]

Contents

In 2025, Exetel simplified its product range by introducing the “One Plan”, a single 500/50 Mbps NBN service (Typical Evening Speed 500/40 Mbps) priced at A$80 per month, replacing its previous multi-tiered offerings and time-limited promotional discounts. [3] Around the same time, Exetel also streamlined its mobile portfolio with the introduction of the “Plus One” plan, aligning its mobile offerings with its simplified, single-plan product model. [4]

As part of this shift, Exetel now sells NBN Fibre to the Premises (FTTP) and Hybrid Fibre-Coaxial (HFC) plans to new residential customers, with other NBN access technologies supported only for existing services. Mobile services are provided through the Telstra Wholesale mobile network. [4] [5]

History

Exetel began operating in the early 1990s as a technology consulting company, providing technical and management consulting services until December 2003, when the business shifted its focus to becoming a provider of data and telephone communications services. [1]

The company began offering ADSL1 services in mid-February 2004, SHDSL corporate services in April 2004, and wireless broadband through Unwired in June 2004. Towards the end of 2004, Exetel added wire-line telephony services using the Verizon network and mobile services using the Vodafone network. Exetel activated its own VoIP switches in March 2006 and began offering ADSL2+ services on 20 July 2006. [1]

In 2007, Exetel was recognised in Deloitte’s Technology Fast 50 program, which highlights rapidly growing Australian technology companies. [6]

Historically, Exetel maintained various network points of presence (PoPs) across several Australian states and in Auckland, New Zealand.

In June 2021, Superloop Limited announced the acquisition of Exetel Pty Ltd for A$110 million in cash and shares. [7]

Following the acquisition, Exetel’s network operations were progressively integrated into Superloop’s national fibre backbone and data-centre footprint, which now provide the core network infrastructure for its broadband services. [1] Superloop’s Australian fibre backbone connects 16 major data centres in Sydney, forming the company’s largest domestic network presence. [8] Exetel also benefits from Superloop’s international connectivity through the INDIGO subsea cable system, which provides a high-capacity route between Sydney and Singapore with a design capacity of up to 36 Tbps. [9]

Exetel "One Plan" Launch and Simplification

In July 2025, Exetel made a significant change to its retail broadband strategy by discontinuing its previous range of NBN and fibre-based plans and replacing them with a single, flat-rate product marketed as the “One Plan”. [3] [10]

The One Plan offers 500 Mbps download and 50 Mbps upload speeds with a Typical Evening Speed (TES) of 500/40 Mbps for A$80 per month, and includes unlimited data. It was introduced to simplify customer choice and remove introductory or time-limited promotional pricing. [3] [11] The plan is available only to premises served by NBN Fibre to the Premises (FTTP) and Hybrid Fibre-Coaxial (HFC) technologies.

Superloop’s Group Executive of Consumer, Mehul Dave, stated that the launch aimed to reduce “intentional confusion” and complex plan structures that he said were common in the telecommunications industry. [3]

Customers on legacy NBN technologies such as Fibre to the Node (FTTN) and Fibre to the Curb (FTTC) remained on their existing plans but could migrate to the One Plan once their premises were upgraded to FTTP under the NBN fibre-upgrade program. [12]

Optional add-ons available through the Exetel app include: [13]

In its FY25 full-year results, Superloop Limited reported group revenue of A$546.5 million (up 31%) and consumer-segment revenue of A$363.7 million (up 37%), with 63,000 net new consumer customers. [17] Superloop attributed part of this growth to the One Plan launch, noting that Exetel achieved 17,000 net new consumer additions within the first seven weeks of release. [18] [19]

Superloop described the launch as a simplification of Exetel’s product offering, consolidating multiple NBN speed tiers into a single plan at a consistent price point while maintaining support for existing customers on legacy broadband technologies. [17]

Services

Exetel provides residential broadband and mobile services across Australia. Its current product range focuses on NBN Fibre-to-the-Premises (FTTP) and NBN Hybrid Fibre-Coaxial (HFC) broadband, along with mobile services delivered via the Telstra Wholesale mobile network. [13] [4] [5]

Current services (available to new customers)

Grandfathered services (available only to existing customers; no longer sold)

References

  1. 1 2 3 4 "About Us". Exetel. Retrieved 18 November 2025.
  2. "Connected to Customers". Exetel. Retrieved 18 November 2025.
  3. 1 2 3 4 Doran, Mark (1 July 2025). "Exetel dumps complex plans, replaces with a single, simple 500/50Mbps plan for A$80pm". TechAU. Retrieved 18 November 2025.
  4. 1 2 3 "Mobile Plans". Exetel. Retrieved 18 November 2025.
  5. 1 2 "Telstra Wholesale Mobile Network". Telstra Wholesale. Retrieved 18 November 2025.
  6. "Deloitte Technology Fast 50 Australia". Deloitte. Retrieved 18 November 2025.
  7. "Superloop to acquire Exetel Pty Ltd" (PDF). Superloop (ASX Announcement). 8 June 2021. Retrieved 18 November 2025.
  8. "Australia Network". Superloop. Retrieved 18 November 2025.
  9. "INDIGO Cable System". Superloop. Retrieved 18 November 2025.
  10. "Exetel rebrands with new One Plan". WhistleOut. 1 July 2025. Retrieved 18 November 2025.
  11. "Exetel scraps all NBN plans for a single $80 deal". Finder. 2 July 2025. Retrieved 18 November 2025.
  12. "NBN Fibre Upgrade". Exetel. Retrieved 18 November 2025.
  13. 1 2 "Exetel NBN – Add-ons and Features". Exetel. Retrieved 18 November 2025.
  14. "Warp Speed – Exetel". Exetel. Retrieved 18 November 2025.
  15. "Hibernate Mode – Exetel". Exetel. Retrieved 18 November 2025.
  16. "Refer-a-Friend – Exetel". Exetel. Retrieved 18 November 2025.
  17. 1 2 "Superloop FY25 Full Year Results" (PDF). Superloop. 30 August 2025. Retrieved 18 November 2025.
  18. "Superloop Investor Presentation – September 2025" (PDF). Superloop. 15 September 2025. Retrieved 18 November 2025.
  19. "Superloop Ltd (ASX:SLC) FY25 Results – Yahoo Finance". Yahoo Finance. 30 August 2025. Retrieved 18 November 2025.

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