Fantastik

Last updated

Fantastik
Product typeCleaning spray
Owner S. C. Johnson & Son
CountryUnited States
Introduced1967 [1]
Previous ownersDowBrands
Website www.fantastik.com

Fantastik is an American trademarked [2] brand of cleaning products produced by S. C. Johnson & Son. The company acquired Fantastik as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes.

Contents

The company initiated its Greenlist initiative in 2001. [3]

History

The 1967-introduced Fantastik was described by The New York Times as "the first spray cleaner." [1] Invented by Roy Bambrough while working for Dow in Ontario, Canada.

In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included Ziploc, Saran, Fantastik, and Scrubbing Bubbles. [4] [5] [6] [7] Related Dow products included Glass Plus and Spray 'N Wash. Prior to its Dow name the manufacturer was known as Texize Chemicals and one of its products was named Janitor-in-a-Drum. [5]

The New York Times, in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day." [8] In 2011, the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap" [9] and a single-use product.

List of Fantastik products

Competing products

Among those products competing with Fantastik at the time it was launched were: [11]

The Oxy and Oxi names are derived from the use of hydrogen peroxide. [13]

Environmental considerations

In 2001, Fantastik's manufacturer, S.C. Johnson, began what it called its Greenlist initiative, "in which it rates all the raw materials used in its products for environmental safety." [3] Although a decade later, the New York Times headlined "As Consumers Cut Spending, 'Green' Products Lose Allure," [14] by 2020, the category had made a comeback. [8] A survey cited by Newsweek regarding being eco-minded said that "75 percent of adults in the U.S. now feel a personal obligation." [15]

See also

Related Research Articles

<span class="mw-page-title-main">Windex</span>

Windex is an American brand of glass and hard-surface cleaner that was invented by the Drackett Company in 1933 and has been marketed throughout the intervening decades—originally in glass containers, later in plastic ones.

<span class="mw-page-title-main">Church & Dwight</span> Company in Ewing, United States

Church & Dwight Co., Inc., is an American manufacturer of household products that is headquartered in Ewing, New Jersey. While it manufactures many products, it is known for the Arm & Hammer line which includes baking soda and a variety of products made with it, including laundry detergent and toothpaste. Church & Dwight was founded in 1847 as John Dwight and Company, and changed to its current name in 1896. Church & Dwight is incorporated in Delaware.

<span class="mw-page-title-main">S. C. Johnson & Son</span> American multinational household goods company

S. C. Johnson & Son, Inc. is an American multinational, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.

<span class="mw-page-title-main">OxiClean</span> American brand of household cleaners

OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.

<span class="mw-page-title-main">Clorox</span> American global manufacturer and marketer based in Oakland, California

The Clorox Company is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California based company had approximately 8,800 employees worldwide. Net sales for 2020 fiscal year were US$6.7 billion. Ranked annually since 2000, Clorox was named number 474 on Fortune magazine's 2020 Fortune 500 list.

<span class="mw-page-title-main">Glass Plus</span>

Glass Plus is a glass and multi-surface cleaner.

<span class="mw-page-title-main">Reckitt</span> British multinational consumer goods company

Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V.

<span class="mw-page-title-main">Ajax (cleaning product)</span> Brand of cleaning products

Ajax is a brand of household cleaning products and detergents made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive in the United States, Canada and Puerto Rico.

<span class="mw-page-title-main">Henkel North American Consumer Goods</span> American company

Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA.

<span class="mw-page-title-main">Armor All</span> American brand of car care products

Armor All is an American brand of car care products that is manufactured by American company Armored AutoGroup of Danbury, Connecticut, United States. The company markets the product line of sprays, gels, liquids, and wipes to clean, shine, and protect interior and exterior automobile surfaces.

Pine-Sol is a registered trade name of the Clorox Company for a line of household cleaning products, used to clean grease and heavy soil stains. Pine-Sol was based on pine oil when it was created in 1929 and during its rise to national popularity in the 1950s. However, as of 2016, Pine-Sol products sold in stores no longer contain pine oil, which was done to reduce costs.

<span class="mw-page-title-main">Lysol</span> Brand name of cleaning and disinfecting products distributed by Reckitt Benckiser

Lysol is a brand of American cleaning and disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, air treatment, and hand washing. The active ingredient in many Lysol products is benzalkonium chloride, but the active ingredient in the Lysol "Power and Free" line is hydrogen peroxide. Lysol has been used since its invention in the late 19th century as a household and industrial cleaning agent, and previously as a medical disinfectant.

<span class="mw-page-title-main">Formula 409</span> Clorox brand cleaning product

Formula 409 or 409 is an American brand of home and industrial cleaning products well known in the United States, but virtually unknown in other places. It includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The brand is currently owned by Clorox.

Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1945 which sold industrial cleaners to textile mills, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946 in Greenville, South Carolina. It was Henderson who persuaded Texize's founder, W. J. "Jack" Greer, to market the company's products for household use. Texize's product line included Janitor In a Drum, Glass Plus, Fantastik, Spray 'N Wash, Vivid color safe bleach and many others. Its consumer line was acquired by Dow Chemical Company in 1986; Texize still markets to industrial clients. SC Johnson later bought some of these brands from Dow, and Reckitt Benckiser in turn purchased Glass Plus, and Spray 'N Wash and still produces it.

Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes.

<span class="mw-page-title-main">Bona AB</span>

Bona AB is a family-owned company founded in 1919. With its headquarters located in Sweden, Bona is now present in more than 70 countries through subsidiaries and country distributors. Bona provides products for the installation, maintenance and renovation of wooden floors throughout their lifetime and also supply UV coatings to leading international producers of wooden floors.

<span class="mw-page-title-main">Pledge (brand)</span>

Pledge is a cleaning product made by S. C. Johnson & Son. First sold in 1958, it is used to help dust and clean. Pledge is known as Pliz in France, and Blem in Argentina. In several countries, it is sold as Pronto.

Women's Voices for the Earth (WVE) is a feminist, women-led, North American environmental organization that specializes in research and advocacy regarding toxic chemicals used in products that disproportionately impact women's health, including cosmetics, menstrual care products, professional salon and cleaning products. WVE is a non-profit organization whose mission is to amplify women's voices to eliminate toxics that harm communities and health. With its inclusive vision of environmental work WVE has become a hub for visionary feminist environmentalism that recognizes the systemic connections between health, class, race, and the environment. Addressing the inter-connectivity of these various channels of exposure to toxic chemicals has been key to WVE's approach which is multi-scalar: targeting consumer behaviors, corporate practices, and government policies.

Janitor in a Drum is a cleaning product produced by S. C. Johnson. Although it is made for home use by consumers, it describes the product as industrial strength both in advertising and on the package.

References

  1. 1 2 Philip H. Dougherty (May 17, 1974). "Bid by a 4-A Chief". The New York Times . created the first spray cleaner, Fantastik, in 1967
  2. ↑ "FANTASTIK". Morton-Norwich Products, Inc
  3. 1 2 Lia Miller (July 19, 2007). "Products to Break the Chemical Habit and Get Eco-Friendly". The New York Times .
  4. ↑ "S.C. Johnson completes Dow acquisition". BizJournals.com (Milwaukee Business Journal). January 23, 1998. Retrieved April 20, 2018.
  5. 1 2 "Henderson Advertising". Advertising Age . September 15, 2003. Fantastik, Glass Plus and Spray 'N Wash
  6. ↑ "S.C. Johnson to select shop for new brands". Advertising Age . January 26, 1998.
  7. ↑ "DowBrands sold to S.C. Johnson". Advertising Age . October 29, 1997.
  8. 1 2 Florence Fabricant (February 24, 2020). "A New Addition to the Cleaning Cohort". The New York Times .
  9. ↑ "Garbage Maven: Tide Pods ride wave of change in packaging". The Los Angeles Times . October 28, 2011.
  10. ↑ "The Soap Scum Challenge". The New York Times . February 15, 2007. my usual all-purpose cleaner, Fantastik Orange Action.
  11. 1 2 "Largest launch ever: OrangeGlo enters spray fray with Oxi". Advertising Age . September 8, 2003. rolled out Fantastik Oxy Power
  12. ↑ "Clorox Tries 409 Umbrella". Advertising Age . October 12, 1998. Other competitors in the category include ...
  13. ↑ "The Science of Cleaning Products".
  14. ↑ "As Consumers Cut Spending, 'Green' Products Lose Allure". The New York Times . April 22, 2011.
  15. ↑ Carlye Adler (May 2, 2010). "Game Changers: Cleaning Up With Seventh Generation". Newsweek .
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.