Fathom (cruise line)

Last updated

Fathom Travel Ltd.
Company type Subsidiary
Industry Transportation
FoundedJune 4, 2015 (2015-06-04)
DefunctJanuary 8, 2019 (2019-01-08)
FateBrand Discontinued
Headquarters
Doral, Florida
,
United States
Area served
 United States
Key people
Tara Russell
(President)
Products Cruises
Parent Carnival Corporation & plc
Website Archived official website at the Wayback Machine (archive index)

Fathom was a cruise travel experience brand owned by Carnival Corporation & plc and a former cruise line. It was registered in the United Kingdom, [1] and based in Doral, Florida. The line was designed to operate in the "social impact travel" market. [2] Fathom later used other ships within the Carnival Corporation to operate its cruises. In its short time as a cruise line, Fathom made history as they marked the return of cruises from the United States to Cuba following the improvement of relations with Cuba and the United States.

Contents

History

Arnold Donald, CEO of Carnival

Fathom will cater to an under served market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin. [1]

Fathom was initially established by Carnival as a cruise line on June 4, 2015, [3] to operate "social impact travel" journeys lasting seven days from PortMiami, Florida, to the Dominican Republic. The journeys included volunteer activities with established organizations on the ground. Carnival reassigned the MV Adonia to Fathom as its first ship. [2]

On May 2, 2016, Adonia docked in the port of Havana, the first port of her Cuban itinerary for Fathom. It marked the first time in over 50 years that a U.S. cruise line has sailed from the U.S. to Cuba. It was also the first time in decades that Cuban-born individuals were able to travel by sea to or from Cuba. [4]

In November 2016, it was announced that Fathom would discontinue cruise line operations in June 2017, while the name continued as a branded experience on other Carnival cruise lines including AIDA Cruises, Carnival Cruise Lines, Costa Cruises, Holland America Line, Princess Cruises, and P&O Cruises. The MV Adonia, its only ship, was returned to P&O Cruises. [5] The last announced voyages with Fathom took place on six Princess cruises in 2018. [6]

On January 8, 2019, the Fathom brand was quietly discontinued. [7] Upon the brand's discontinuation, the website was shut down and redirected visitors to Carnival's Global Impact page until the domain expired. No further announcements have been made about the future of Fathom.

Management

Fathom's president was Tara Russell, an entrepreneur who founded Create Common Good, a nonprofit enterprise that provides food service job training to help at-risk people become self-sufficient. Russell is the global impact lead for Carnival, working with its 10 cruise line brands on social impact strategies. In that role, she reported directly to Arnold Donald. [1]

Former fleet

ShipClassBuiltBuilderIn service
for Fathom		 Gross Tonnage FlagNotesImage
Adonia R class 2001 Chantiers de l'Atlantique 2016-2017 30,277 GTFlag of Bermuda.svg  Bermuda The ship was supported and maintained by P&O Cruises while it was in service for Fathom. It was returned to P&O in June 2017. Adonia (ship, 2001) 001.jpg

Related Research Articles

Holland America Line (HAL) is a US-owned cruise line, a subsidiary of Carnival Corporation & plc headquartered in Seattle, Washington, United States.

<span class="mw-page-title-main">Carnival Cruise Line</span> International cruise line

Carnival Cruise Line is an international cruise line with headquarters in Doral, Florida. The company is a subsidiary of Carnival Corporation & plc. Its logo is a funnel shaped like a whale's tail, with a red, white, and blue color scheme. This trademark funnel design is built onto the line's ships. Carnival is ranked first on the list of largest cruise lines based on passengers carried annually.

<span class="mw-page-title-main">Carnival Corporation & plc</span> British–American global cruise operating company

Carnival Corporation & plc is a British-American cruise operator with a combined fleet of over ninety vessels across nine cruise line brands and one joint venture with China State Shipbuilding Corporation (CSSC). A dual-listed company, Carnival is composed of two companies – Panama-incorporated, US-headquartered Carnival Corporation, and UK-based Carnival plc – which function as one entity. Carnival Corporation is listed on the New York Stock Exchange, whereas Carnival plc is listed on the London Stock Exchange with an ADR listing on the NYSE. Carnival is listed in both the S&P 500 and FTSE 250 indices.

<span class="mw-page-title-main">Swan Hellenic</span> British cruise line

Swan Hellenic is a British cruise line specialising in expedition tours of historical or cultural interest aimed at the upper end of the cruise market. Swan Hellenic was first established as Swan's Tours in the 1950s as a tour operator carrying guests to historic sites, providing enrichment throughout their trips. In 1983, Swan Hellenic was acquired by P&O and became a subsidiary of Carnival Corporation & plc in 2003, but it ended operations in 2007 after Carnival discontinued the brand. Shortly after, All Leisure Holidays Group purchased and revived Swan Hellenic, but ended its operations in 2017. G Adventures acquired the brand later that year and planned to revive it for a second time in 2018, but sold the brand to a private group in 2020, which plans to resume Swan Hellenic's operations with its first-ever new-build ship in 2021.

<span class="mw-page-title-main">Princess Cruises</span> Cruise line owned by Carnival Corporation & plc

Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company is incorporated in Bermuda and its headquarters are in Santa Clarita, California. As of 2021, it is the second largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 15 ships cruising global itineraries that are marketed to both American and international passengers.

<i>Karnika</i> Cruise ship operated by Jalesh Cruises

Pacific Jewel was a cruise ship. Originally debuting in 1990, Pacific Jewel has operated for numerous cruise lines throughout her history. She debuted as Crown Princess for Princess Cruises in 1990 before being transferred to A'Rosa Cruises as A'Rosa Blu in 2002. In 2004, she was transferred to AIDA Cruises as AIDAblu. In 2007, she was transferred to Ocean Village as Ocean Village Two. In 2009, she was transferred to P&O Cruises Australia as Pacific Jewel. In 2018, she was sold to Jalesh Cruises and renamed Karnika, debuting in 2019. Jalesh Cruises ceased operating in October 2020. She was sold for scrap in Alang, India in 2020.

<i>Diamond Princess</i> (ship) Cruise ship

Diamond Princess is a British-registered cruise ship owned and operated by Princess Cruises. She began operation in March 2004 and primarily cruises in Asia during the northern hemisphere summer and Australia during the southern hemisphere summer. She is a subclassed Grand-class ship, which is also known as a Gem-class ship. Diamond Princess and her sister ship, Sapphire Princess, are the widest subclass of Grand-class ships, as they have a 37.5-metre beam, while all other Grand-class ships have a beam of 36 metres. Diamond Princess and Sapphire Princess were both built in Nagasaki, Japan, by Mitsubishi Industries.

<span class="mw-page-title-main">Costa Cruises</span> Italian cruise line

Costa Crociere S.p.A., operating as Costa Cruises, is an Italian cruise line founded in 1948 and organized as a wholly owned subsidiary of Carnival Corporation & plc since 2000. Based in Genoa, Italy, the cruise line primarily caters to the Italian cruise market, but the company's 10 ships, which all sail under the Italian flag, provide itineraries sailing to countries globally.

<span class="mw-page-title-main">P&O Cruises</span> British-American owned cruise line

P&O Cruises is a British cruise line based at Carnival House in Southampton, England, operated by Carnival UK and owned by Carnival Corporation & plc. It was originally a subsidiary of the freight transport company P&O and was founded in 1977. Along with P&O Cruises Australia, another former subsidiary of P&O, it has the oldest heritage of any cruise line in the world, dating to P&O's first passenger operations in 1837.

MS <i>Dream</i> (1998) Sun-class cruise ship

MS Dream is a cruise ship owned by Tianjin Orient International Cruise Line from 2023. She was built in Italy in 1998 as the Sun-classSea Princess for Princess Cruises, which operated her until 2020, except for a short period (2003–2005) with P&O Cruises as Adonia. Sold in 2020 and renamed Charming, the ship did not re-enter service until acquired by Tianjin Orient.

Renaissance Cruises was a cruise ship operating company that was founded in 1989 and owned by Fearnley & Eger Rederi in Oslo, Norway. It was purchased by Edward Rudner as the company faltered during the Gulf War. It operated year-round cruise itineraries to the Mediterranean Sea, the Greek Isles, Tahiti and the South Pacific, northern Europe and Scandinavia. The company ceased operations on 25 September 2001, having accommodated up to 220,000 guests in 2000. While the company had been in poor financial health for quite some time, the economic decline resulting from the September 11 attacks in 2001 is credited with the demise of this cruise line. It was headquartered in Fort Lauderdale, Florida.

<i>Azamara Pursuit</i> Cruise ship

Azamara Pursuit is a cruise ship operating for Azamara Club Cruises. The ship was built by Chantiers de l'Atlantique at their shipyard in St. Nazaire, France in 2001.

<span class="mw-page-title-main">P&O Cruises Australia</span> Cruise line based in Australia

P&O Cruises Australia is a British-American owned cruise line with operational headquarters as part of Carnival Australia, based in Chatswood, New South Wales, Australia.

<i>Royal</i>-class cruise ship Royal class of cruise ship

The Royal-class cruise ship is a class of cruise ships constructed by Fincantieri of Italy and operated by Princess Cruises and P&O Cruises, both subsidiaries of Carnival Corporation & plc. There are seven Royal-class ships, with six operated by Princess and one by P&O. The lead vessel of the class, Royal Princess, debuted in June 2013 for Princess. MV Britannia is a derivation of design from Princess' version and debuted in 2015. The final Royal-class ship, the Discovery Princess entered service in spring 2022.

<i>Carnival Panorama</i> Vista-class cruise ship

Carnival Panorama is a Vista-class cruise ship operated by Carnival Cruise Line. After Carnival finalized the ship's order with Italian shipbuilder Fincantieri in December 2016, the vessel had her keel laid in January 2018. She was formally delivered in October 2019 as the last Vista-class vessel and as the flagship of the fleet; she has served in the latter role until the Mardi Gras debuted in 2021. Measuring 133,868 GT and 323 m long, she is the largest of Carnival's three Vista-class vessels. Since her debut in December 2019, she has been homeported at the Port of Long Beach and sails week-long itineraries to the Mexican Riviera.

<i>Carnival Venezia</i> Cruise ship

Carnival Venezia is a Vista-class cruise ship operated by Carnival Cruise Line, a subsidiary of Carnival Corporation & plc. Originally intended to serve the Chinese market, she debuted as Costa Venezia for sister brand Costa Cruises in Shanghai on 18 May 2019. At 135,225 gross tonnage (GT) and with a capacity of 4,208 passengers, she briefly became the largest ship in the Costa fleet until the debut of Costa Smeralda in late 2019.

<i>Sky Princess</i> (2019) Cruise ship operating for Princess Cruises

Sky Princess is a Royal-class cruise ship currently operated by Princess Cruises, a subsidiary of Carnival Corporation & plc. She is the second ship in the cruise line's history to sail under this name. She is the fourth Royal-class ship in the Princess fleet and commenced operations in October 2019. The ship measures 145,281 GT and has a capacity of 3,660 passengers.

<i>Costa Firenze</i> British-American cruise ship

Costa Firenze is a Vista-class cruise ship operated by Costa Cruises. She was constructed at Fincantieri's shipyard in Marghera, and entered service in 2021 as a sister ship to Costa Venezia, which was transferred to Carnival Cruise Line and renamed Carnival Venezia under the Costa by Carnival concept. This ship will follow suit in 2024 under the name Carnival Firenze.

<i>Enchanted Princess</i> Cruise ship

Enchanted Princess is a Royal-class cruise ship operated by Princess Cruises, a subsidiary of Carnival Corporation & plc. Princess finalized the order for its fifth Royal-class ship in 2016 from Italian shipbuilder Fincantieri and her keel was laid down on 14 February 2019 in Monfalcone. Originally expected to be delivered in June 2020, the ship was hampered by construction delays after Fincantieri's operations were affected by the COVID-19 pandemic, and she was delivered three months later, on 30 September 2020. After a year-long pause in operations amid the pandemic's impact on tourism, Princess inaugurated the ship's operations on 10 November 2021, when she set sail on her maiden voyage.

<i>Discovery Princess</i> Cruise ship

Discovery Princess is a Royal-class cruise ship operated by Princess Cruises, a subsidiary of Carnival Corporation & plc. The 145,000 GT-vessel was ordered in January 2017 with Italian shipbuilder Fincantieri and her steel-cutting was performed on 14 February 2019 in Castellammare di Stabia, Italy.

References

  1. 1 2 3 "Carnival Corp. launches new brand focused on 'social impact travel'". Seatrade Cruise News. Seatrade Communications. June 4, 2015. Retrieved June 12, 2015.
  2. 1 2 Sampson, Hannah (June 4, 2015). "Carnival launches fathom, a new "social impact travel" brand". Miami Herald . Retrieved June 5, 2015.
  3. ↑ Sloan, Gene (June 4, 2015). "New cruise line to offer 'social impact' vacations". USA Today . Retrieved June 5, 2015.
  4. ↑ Clary, Mike and Arlene Satchell. (May 1, 2016). Cruise to Cuba: Travelers to 'make history' in Havana Archived May 2, 2016, at the Wayback Machine . Sun Sentinel. Accessed on May 4, 2016.
  5. ↑ Sampson, Hannah (November 23, 2016). "Breaking: Carnival Corp. Is Pulling the Plug on Its New Cruise Line Fathom". Skift. Retrieved November 24, 2016.
  6. ↑ "Princess Cruises and Fathom Travel Add Impact Sailings to Caribbean". Carnival Corporation News & Events. Carnival Corporation. Retrieved February 10, 2019.
  7. ↑ "Fathom Travel Ltd". Endole. Retrieved February 10, 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.