Fred & Eric

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Fred & Eric is a British multidisciplinary creative agency based in London, specialising in animation, illustration and design with an emphasis on mixing traditional craft with modern animation techniques.

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The company was founded in March 2011 by former Mr & Mrs Smith Design Ltd employees Jamie Pigram (Head of Production), Sarah Killeen (Managing Director) & Maggie Rogers (Creative Director).

Upon launching, Fred & Eric's branding focused on the ampersand in their logo, using it to show their eagerness for collaboration by inviting other creatives to submit their own ampersands to the Fred & Eric blog every month, regularly reinterpreting the brand marque by doing so.

Since their launch Fred & Eric have received positive press support, appearing on The Campaign Live Website, [1] design blog FormFiftyFive, The Metro newspaper [2] and creative blog, It's Nice That. [3]

In April 2011 one of Fred & Eric's handmade Ampersand Designs appeared on the cover of Design Week Magazine [4] alongside an article profiling the company.

In 2018 Fred & Eric [5] embarked on a major rebrand, [6] revisualising their logo and website to create a brand new showcase for their impressive portfolio of animations.

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References

  1. Campaign Live, Online Breaking News Article, Creative start-up Fred & Eric lands Comic Relief task, 8 March 2011
  2. "What I Wear: Sarah Killee mixes vintage with on-trend accessories". 20 March 2013.
  3. "Short but very sweet handmade spot for Channel 4 from Fred & Eric".
  4. Design Week Magazine. Weekly Publication, features section, Profile: Fred & Eric, 7 April 2011 also posted at mad.co.uk
  5. https://fredanderic.com
  6. "Fred & Eric rebrand and launch new website. — Fred & Eric". fredanderic.com. Archived from the original on 2017-04-11.

Further reading