The GameAbove Sports Bowl is a post-season college footballbowl game certified by the NCAA that began play in the 2014 season. The game was previously known as the Quick Lane Bowl with Ford Motor Company serving as title sponsor of the game for 10 years, through its auto shop brand Quick Lane. That sponsorship ended in June 2024. In October 2024, strategic investment company GameAbove, through its GameAbove Sports brand, was announced as the game's new title sponsor.
Backed by the Detroit Lions of the National Football League, the game features a bowl-eligible team from the Big Ten Conference competing against an opponent from the Mid-American Conference (MAC). The bowl is played at Ford Field in Detroit and was created as a de facto replacement for the Little Caesars Pizza Bowl (last played in 2013), and inherited its traditional December 26 scheduling. Unlike its predecessor, which featured the eighth-place team in the Big Ten against the MAC champion, competing teams are selected by conference representatives and are not based on final rankings.[3]
History
Since 2002, Detroit's Ford Field had played host to the Motor City Bowl—later known as the Little Caesars Pizza Bowl for sponsorship reasons; a bowl game between the 8th placed team in the Big Ten Conference and the champion of the Mid-American Conference (MAC), which was first played in 1997 at the Pontiac Silverdome. In May 2013, ESPN reported that the Detroit Lions were planning to organize a new Big Ten bowl game at Ford Field against an Atlantic Coast Conference (ACC) opponent—Big Ten commissioner Jim Delany had expressed a desire to revamp the conference's lineup of bowl games for the 2014 season to keep them "fresh".[4] In August 2013, the Lions officially confirmed the new, then-unnamed game, tentatively scheduled for December 30, 2014. The team had reached six-year deals with the Big Ten and ACC to provide tie-ins for the game; the teams playing in the bowl are to be picked by representatives from each participating conference.[3]
Ford Field, prior venue of the defunct Little Caesars Pizza Bowl and current venue of the GameAbove Sports Bowl
The announcement of the Lions' bowl game, and the Little Caesars Pizza Bowl's loss of Ford Field as a venue, left the fate of the Little Caesars Pizza Bowl—which had a relatively lower-profile matchup—in jeopardy. Detroit Lions president Tom Lewand remarked that "very few" markets could adequately support hosting two major bowl games.[5][6] Organizers were open to the possibility of moving the Little Caesars Pizza Bowl across the street to Comerica Park, home stadium of the Detroit Tigers, for 2014 as an outdoor game.[5] Comerica Park, the Tigers, and game sponsor Little Caesars are all owned by Ilitch Holdings.[5] However, these plans never came to fruition.[4][6]
In August 2014, the Lions announced that the Ford Motor Company had acquired title sponsorship rights to the new Detroit bowl, making it the Quick Lane Bowl—named for its auto shop brand, Quick Lane. It was also confirmed that the inaugural edition of the bowl would inherit the Little Caesars Pizza Bowl's traditional date of December 26, and be televised by ESPN. In a statement to Crain's Detroit Business, Motor City Bowl co-founder Ken Hoffman confirmed that "there is no Pizza Bowl for 2014. We will have to see about the future", implying that the Little Caesars Pizza Bowl had been cancelled indefinitely;[6][7] the December 2013 playing proved to be the final edition of the Little Caesars Pizza Bowl.
On October 21, 2014, bowl organizers announced a secondary tie-in with the MAC.[8] The inaugural edition of the bowl was played on December 26, 2014, between the Rutgers Scarlet Knights of the Big Ten and North Carolina Tar Heels of the ACC.[9]
In the midst of the COVID-19 pandemic, the 2020 edition of the bowl was not played; although a specific reason was not given by organizers.[10]
In June 2024, Quick Lane sponsorship ended.[11] For several months, the organizers used "Detroit Bowl" as a working title. On October 8, 2024, strategic investment company GameAbove, through its GameAbove Sports brand, was announced as the game's new title sponsor, making it the GameAbove Sports Bowl.[12]
The 2024 edition of the bowl took six overtime periods to decide, setting a new record for the most overtime periods in an FBS bowl game.[13] It broke the prior record of five overtime periods, which had been set just two days prior in the 2024 Hawaii Bowl.[14]
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