Ghetto Cupid is the debut studio album by American rapper Jaydes, released on August 29, 2023 through 10K Projects. It was supported by the singles "Undercover" and "Kesha K". The production was handled by a variety of producers such as Grayskies. Ghetto Cupid comprises seventeen songs, including the viral hit "Rose".
Ghetto Cupid is a hip-hop record with a mix of pop and rock. Upon release, Ghetto Cupid received acclaim from music critics, who praised the confidence of the lyrics and the music's enjoyability.
Background
Jaydes would release his third extended play (EP) Heartpacing (2022),[1] which would start to gain traction online.[2] He began to work on his debut studio album following a string of single releases. Jaydes released the album's first single, "Undercover", on January 21, 2023. A plugg song, Pitchfork's Alphonse Pierre discussed its "exasperated" lip flap.[1] Later on April 13, 2023, the second and final single "Kesha K" would release. Ghetto Cupid boasts a whopping 17 tracks,[1] the production was handled by a handful of producers, also marking Jaydes' switch to making music using guitars.[3] It is characterized as a hip-hop record with a mix of pop and rock.[4]Ghetto Cupid was preceded by the singles "Undercover" and "Kesha K", both initially released on SoundCloud.
Music and lyrics
The album opens with "Rose", a rock track. Alphonse Pierre of Pitchfork would comment on the song's "blown-out guitars".[3] Pierre would comment on the writing saying its decent, arguing that his songs are more about mood, his forlornness felt "even" when [he’s] not saying a whole lot.[1] On “Horror,” the producer tag is repeated to the point that it sounds like he’s channeling some sort of "Candyman-esque" spirit.[1]
"Rose", the introductory track, went viral on social media platforms such as TikTok, and is characterized by its "blown-out guitars.[3] Shortly after the album's release, it rose to a few million streams and currently sits at over 35 million streams on Spotify as of August 2025.[5] At Pitchfork, which assigns a normalized score out of 10 to ratings of music, Ghetto Cupid received a score of 7.5 out of 10. Alphonse Pierre writing for Pitchfork explained that the project pulls together disparate strands, from plugg to shoegaze and emo, further going into detail, It's "messy", but [it] works more often than not."[1] Also comparing it to the likes of My Bloody Valentine and Lucki.[6] Pierre also commented that while the "hodgepodge" should be corny, it’s not, because [he’s] just so earnest about it all".[6]Jaydes layers "soft," "lovelorn" melodies over a wide range of beats.[1] Matthew Strauss of Pitchfork said the project was a follow up to his previous success, Heartpacing, and called it more "expansive".[2]
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