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The Gold Dust Twins, the trademark for Fairbank's Gold Dust washing powder products, appeared in printed media as early as 1892. "Goldie" and "Dusty", the original Gold Dust Twins, were often shown doing household chores together. In general use since the early 1900s, the term has had popular use as a nickname on several occasions. The sobriquet, "Gold Dust Twins," is often used to describe two talented individuals working closely together for a common goal, especially in sports.
Gold Dust washing powder was an all-purpose cleaning agent first introduced in the late 1880s by the Nathaniel Kellogg Fairbank Soap Company based in New York City. [1] [2] Gold Dust was distributed in America by the Lever Brothers Company of Cambridge, Massachusetts. Its first regional success was in the midwestern United States. Gold Dust Washing Powders had been marketed nationally since the mid-1890s, becoming the top-selling national brand of washing powder by 1903. [1] Gold Dust products were eventually licensed and marketed internationally by Lever Brothers in Canada and Great Britain. The product lines' bright orange labels prominently featured the Gold Dust Twins. [1]
The Gold Dust Twins, 'Goldie' and 'Dustie', were the 'faces' of the Fairbank's Gold Dust washing powder product lines. [1] The original (circa 1892) version of the twins was a drawing of two young black children cheerfully cleaning up together in a washtub. On the original containers, they are simply pictured standing side-by-side over the "Gold Dust Washing Powder" wording and behind a mound of gold coins, while standing underneath an arch emblazoned with the name "Fairbank's." [3] [2]
By the 1903 launch of a national advertising campaign, renderings of the twins had been transformed into a cartoonish pair of caricature, bald, black children of unspecified gender shown wearing tutus that sported the words "Gold" and "Dust" on them. On product containers and in advertisements, they were often comically depicted, along with a huge stack of dishes in a washtub, with one twin cleaning, the other drying. [4] The twins became icons following a 1903 national marketing campaign, which featured the slogan "Let the Twins Do Your Work." They became an easily recognizable trademark found in many, if not most, U.S. homes during the first half of the twentieth century.
The Gold Dust Twins were drawn by E.W. Kemble, then a staff artist for the Chicago Daily Graphic. [5] They were featured in print, billboard, specialty advertising, and radio advertisements for over sixty-five years. [3] The Gold Dust Twins was the name of a popular radio program which was broadcast nationally in the US in the 1920s. Starring Harvey Hindemeyer as "Goldie", and Earle Tuckerman as "Dusty," [6] the show was sponsored by Lever Brothers and Gold Dust washing powder. An early example of product tie-ins, Gold Dust's advertising jingle became the show's theme song, sung by Hindemeyer and Tuckerman. [2]
The products (along with Goldie and Dustie) were phased out by the mid-1950s, as national sensibilities regarding race and racial stereotypes embodied in the Twins characters began to change. [3]
Historically, the "Gold Dust Twins" moniker has most often been used to describe two individuals working closely together for a common goal, including:
A set of ham radio equipment was made by the Collins Radio Company in the 1950s that was nicknamed the "Gold Dust Twins" comprising the 75A-4 receiver and KWS-1 transmitter, which together at the time cost over $2500 ($27,300 in 2022 dollars) when new. Collins products were considered top-of-the-line. Ham radio enthusiasts nicknamed the pair the Gold Dust Twins, as they had not been affordable to most amateur radio enthusiasts when first introduced. [17]
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