"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Jonathan Glazer is an English film director and screenwriter. Born in London, Glazer began his career in theatre before transitioning into film. He has directed four feature films: Sexy Beast (2000), Birth (2004), Under the Skin (2013), and The Zone of Interest (2023).
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Abbott Mead Vickers BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
"Wizards in Winter" is an instrumental track by Trans-Siberian Orchestra, released on the 2004 album The Lost Christmas Eve. A clip of the band playing the first few seconds of the piece was used in a commercial for its most recent concert tour, and the song is often used to open their live shows. Its musical style incorporates progressive rock, symphonic metal, and heavy metal, with influences from classical music.
Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites. In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.
Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, and starred relatively unknown Irish actor Joe McKinney as the 'Dancing Man' and Gordon Winter as the barman. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
Dreamer is an integrated advertising campaign launched by Diageo in 2001 to promote Guinness-brand draught stout in the United Kingdom. It is the fourth piece of the Good things come to those who wait campaign, following on from Swimblack, Surfer, and Bet on Black. As with the previous pieces of the campaign, Dreamer was handled by advertising agency Abbott Mead Vickers BBDO and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by Jonathan Glazer, who had also directed two of the three previous ads. Post-production work was completed by The Computer Film Company which animated the squirrel sequence. The piece was premiered on SKY television on 6 April 2001, appearing on terrestrial television channels the following day.
Swimblack is a 1998 advertisement for Guinness-brand draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the Swimblack campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian village of Monopoli and used local villagers for the crowd scenes. The aims of the campaign were to promote Guinness in general, to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, and to encourage bartenders to take the time to do so.
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999, and in 2000 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.
Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from Swimblack (1998) and Surfer (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack.
Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850,000,000 liters. In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.
Mustang is a 2004 television and cinema advertising campaign promoting Guinness-brand draught stout. It was produced by advertising agency Abbott Mead Vickers BBDO, and aired in Europe, North America, and parts of Asia. The ad was filmed in the United States, and was directed by the Academy Award-winning British film director Anthony Minghella, famous for his work on The English Patient.
Fridge is a 2006 television and print advertising campaign launched by Diageo to promote canned Guinness-brand stout in the United Kingdom. The campaign was handled by advertising agency Abbott Mead Vickers BBDO. The television piece was directed by J J Keith, and shot in the Czech Republic. The television ad is a thirty-second comedic spot aimed at men in their twenties and thirties, revolving around the idea of a miniature bartender who lives in a refrigerator, serving drinks to purchasers of cans of Guinness stout. The idea behind the ad was to promote the cans as being just as high quality as Guinness draught beer, which was traditionally the focus of Guinness advertising and marketing.
Peter Raeburn is a British composer, music producer and songwriter. He has won over 70 awards across the various mediums in which he has worked.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003. It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company.
Peter Souter is the chairman and chief creative officer of TBWA London and former executive creative director of Abbott Mead Vickers BBDO.
Johnny Green is an English director of commercials and short films. In 2006 he made his directional debut directing the award winning Nasa film for Audi through BBH. Green has directed commercials for a number of companies including EA Sports, Land Rover, Adidas, Jean Paul Gaultier, Audi, Mercedes-Benz, Honda, Guinness, HTC, Firestone Tire and Under Armour with Misty Copeland In 2014 Green joined the commercial roster of Biscuit UK after directing Misty Copeland for Under Armour, a moving portrait with over eight million views online. Under Armour Misty Copeland was top 10 best ads of 2014 on adweek. Green’s work also includes a Nike World Cup commercial.
