Grace Beverley | |
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 Beverley in 2024 | |
| Born | Grace Margaret Beverley 16 February 1997 London, England |
| Alma mater | St Peter's College, Oxford |
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| Relatives | Sir Nigel Broackes (grandfather) |
Grace Margaret Beverley is a British entrepreneur, influencer and podcaster. [1] She is the founder of TALA, Shreddy and The Productivity Method. [2] Formerly known online by her moniker GraceFitUK, Beverley founded TALA and Shreddy whilst studying music at St Peter's College, Oxford. [3]
Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria Broackes, a curator at the Victoria and Albert Museum (daughter of multimillionaire businessman Sir Nigel Broackes), [4] [5] and Peter Beverley, the head of a business consultancy firm. She is the third of four daughters. [6] [7] Beverley attended Francis Holland School [8] and St Paul's Girls' School. [9] As a teenager, she was head chorister at Salisbury Cathedral. [7] She received a choral scholarship at St Peter's College, Oxford, where she studied music as an undergraduate, [10] graduating in 2019, [11] and receiving her Master of Arts in 2023. [12] [ failed verification ]
At the age of 18, Beverley began to grow her social media accounts - primarily YouTube and Instagram under the name GraceFitUK. [13] She marketed herself as a lifestyle vlogger with a focus on fitness, studying at Oxford, and veganism. She now has an audience of over 1 million followers on these platforms. [12] [3] She also sold resistance bands and workout plans [12] and worked with international brands such as fitness company Gymshark. [14] Beverley was on the 2020 Forbes 30 Under 30 Europe Retail & Ecommerce list. [15] In 2020, Beverley was awarded the James Joyce Award by University College Dublin. [16] YMU talent agency signed Grace Beverley in April 2024. [17]
Beverley launched sportswear and fashion brand TALA in 2019 with the support of an influencer brand-building company. [18] It markets itself as providing ethically made quality clothing. [19] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts. [19] TALA was launched and turned over £6.2 million in its first year. [18] [ better source needed ] In April 2021, Beverley re-acquired the business. She appointed Morgan Fowles as managing director of TALA in 2021 to help her find investments. [20] [21] Tala raised £4.2 million in December 2021, in funding led by Active Ventures and Venrex, and the team grew to over 40 people. [22] In 2022, it raised $5.7m in an investment round with venture capital firms. [22] TALA’s sales were in eight figures for 2023, up 100 per cent from 2022. In 2023, Fowles was named TALA’s CEO. [20]
In 2022, Beverley founded The Productivity Method, which sells planners and diaries. [23] The planners follow the productivity model set out in Beverley’s book Working Hard, Hardly Working: How to achieve more, stress less and feel fulfilled. [24] In July 2024, Beverley teamed up with Jake Browne and Gary Meehan to launch Retrograde, an AI-powered talent management system for content creators. [25] Beverley also founded the fitness product and technology brand Shreddy. [26] Users pay that firm a monthly fee to access exercise classes and meal plans on the mobile app and can buy the equipment required to complete the classes. [27] Shreddy also sells a range of dietary supplements and protein bars which are stocked in supermarkets and pharmacies. [28] Some equipment now sold by Shreddy was originally designed for one of Beverley's previous businesses, B_ND, which focused on resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020. [29] [30]
Beverley, Grace (2021). Working Hard, Hardly Working. Penguin. ISBN 9781529159004.