Hepsiburada.com, (from Turkishhepsi burada, "all of it/everything is here") is an Istanbul-based retail shopping website that has been in operation since 2000.[1]
Headquartered in Şişli, Istanbul, with an operations center in Gebze, Kocaeli. The company is a pioneer of retail e-commerce in Türkiye.[2][3] Products sales in 30 categories. These include Electronics, Fashion, Home, Life, Stationery, Office It boasts an expansive inventory, offering over 160 million SKUs across a diverse range of more than Supplies, Auto, Garden, DIY, Mother, Baby, Toys, Sport, Outdoor, Cosmetics, Personal Care, Supermarket, Pet Supplies, and a broad selection of Books, Music, Movies, and Hobbies.[4]
Originally launched as a Direct Selling 1P-based e-commerce platform. Hepsiburada managed its own inventory to deliver products directly to consumers. In 2015, the company embarked on a transformative renewal process, gathering feedback from approximately 6 million individuals. This shift led to the adoption of an e-marketplace model, enabling various companies to open their own stores and directly deliver products to end-users. Consequently, it evolved into an e-commerce platform that integrates both 1P-based operations and an e-marketplace model.[5]
Since July 1, 2021, it has been listed on the NASDAQ, the world’s premier technology exchange. Brokerage firms Morgan Stanley, J.P. Morgan, and Goldman Sachs.[6] It was first Turkish company to go public on the Nasdaq Stock Exchange.[7]
Hanzade Doğan serves as the Founder and Chairwoman of the Board of Directors, while Nilhan Onal Gökçacetekin has held the position of CEO since January 2023.[8][9]
In its 2023 financial report, the company reported a total sales volume of 96.5 billion TRY, which adjusts to 116.5 billion TRY after accounting for inflation. This reflects a growth rate of 104 percent before inflation adjustments and 31 percent afterward. Hepsiburada boasts 12 million active customers and 101,500 active merchants. In 2022, the company reported a total sales volume amounting to 47.3 billion TRY.[10][11]
Since its inception in 2017, the Technology Power for Women Entrepreneurs program has successfully integrated over 50,000 women entrepreneurs, nearly 250 women’s cooperatives and 30 civil society organizations into the marketplace.[12][13]
2000 Hepsiburada commenced operations under of Doğan Online.[15]
2006 – Hepsiburada was recognized as the “Fastest-Growing E-Commerce Site” by the Deloitte Technology Fast 50 Survey.
2015 – Hepsiburada launched its new business model, the Marketplace, allowing users to open a free store and market their own products.
2016 – Hepsiburada launched Hepsipay, a 100-percent-owned venture, to facilitate online payment transactions.
2017 Hepsiburada established the first government-licensed technology research and development center in Türkiye. The company launched HepsiJet to offer efficient, fast, and reliable delivery services to its customers, thereby introducing its own delivery network.[16][17] In the same year, to bolster the role of women in business, Hepsiburada launched the Technology Power for Entrepreneurial Women program. This initiative leverages the company’s experience and technological infrastructure to support entrepreneurial women in partnership with civil society organizations.[18] Hepsiburada introduced Hepsiexpress, providing customers with swift delivery services to satisfy their daily needs.
2021 Hepsiburada became the first and only Turkish company to be listed on the NASDAQ Stock Exchange. Hepsiburada shares started trading on the NASDAQ stock exchange in the USA on July 1, 2021.[6] The company launched the HepsiTürkiye’den Program, designed to deliver geographically marked and local products to consumers throughout Türkiye.[19]
2022 Hepsiburada signed the United Nations Global Compact, the world's largest voluntary corporate sustainability initiative.[20] Hepsiburada supported the establishment of the first “E-Commerce Competence Center” at TÜBİTAK-BİLGEM Artificial Intelligence Institute, which was inaugurated as a part of Türkiye’s National Artificial Intelligence Strategy.[21] Hepsiburada partnered with the Turkish Patent and Trademark Office through the ‘HepsiTürkiye’den’ program to promote awareness of geographically marked products. This initiative aims to connect local entrepreneurs with the e-commerce sector and support their national and international marketing efforts.[21] Hepsiburada launched Smart by MIMEX, Türkiye’s first smart and cashless store that features a ‘buy and check out’ concept.[22]
2023 Hepsiburada launched Hepsiburada Premium, the first membership-based loyalty program developed in Türkiye.[1] Murat Emirdağ, who had been serving as CEO since 2019, was succeeded by Nilhan Onal Gökçetekin on January 1, 2023.[23]
Brands
HepsiJet
HepsiJet is a transportation company that operates across all 81 provinces of Türkiye to enhance the quality of logistics processes in the e-commerce sector.
HepsiLojistik
HepsiLojistik is a logistics company that provides comprehensive operational services including stocking, addressing, packaging, shipping, invoicing, delivery, and returns for sales conducted on Hepsiburada and other e-commerce platforms.
HepsiPay
HepsiPay is a fintech company that provides users with a digital wallet, prepaid card, and installment solutions, and offers payment gateway services to businesses.
Hepsiburada Market
Hepsiburada Market is a delivery application that brings supermarket items such as food, water, and flowers directly to consumers.
Hepsiburada Premium
Hepsiburada Premium is a paid loyalty program designed to enhance customer loyalty.
Hepsiburada Global
It is an export platform established for Hepsiburada and Hepsiburada sellers to sell products abroad.
Awards
Fastest Growing E-Commerce Site – The Deloitte Technology Fast 50™ Program – 2006[24]
Most Admired Online Shopping Sites – Turkish Time – 20 awards in 26 categories – 2014[27]
Most Successful Shopping Site (Superbrands) – Superbrands Turkey – 2015[28]
Most Successful E-Commerce Site for Reputation and Trust (Home Appliances Category) – ECHO Awards – 2019[29]
Most Successful E-Commerce Site for Product Range (Hobby/Entertainment Category) – ECHO Awards – 2019[29]
Best Mobile E-Commerce Application (Small Home Appliances Category) – ECHO Awards[29]
Most Successful E-Commerce Site for Delivery and After-Sales Services – ECHO Awards – 2019[29]
Most Innovative and Pioneering E-Commerce Site in the E-Commerce Field (Brand Providing the Best E-Commerce Experience to Its Customers, Office/Stationery Category) – ECHO Awards – 2019[29]
The Most Successful E-Commerce Site for User-Friendly Experience (Brand Providing the Best E-Commerce Experience to Its Customers, Office/Stationery Category) – ECHO Awards – 2019[29]
Brands Adding Value to E-Commerce and E-Exports – Value Summit and Brands Adding Value to Turkey – 2021[30]
Women’s Cooperatives Are Growing Stronger Through E-commerce in the Pandemic – Women-Friendly Brands Awareness Awards – 2022[29]
Talent Management Awards (Best Advance in Employee Engagement) – Brandon Hall Excellence Awards – Silver Award – 2023[32]
Leadership Development Awards (Best Advance in Leadership Development) – Brandon Hall Excellence Awards – Silver Award – 2023[32]
Talent Acquisition Awards (Best Advance in Selecting and Onboarding Interns – Brandon Hall Excellence Awards – 2 Bronze Awards – 2023[32]
Global Heroes Role Model List / 2023 Top 100 Women Executives (Hepsiburada CEO Nilhan Onal Gökçetekin) – 2023[33]
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References
1 2 "Kurumsal". 29 March 2024. Archived from the original on 29 March 2024. Retrieved 29 March 2024.
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