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Heritage American is a designation that became popular in American national conservatism and the MAGA movement in 2025. It is associated with a sense of American cultural heritage. It is an example of loaded language that evokes Whiteness, Christianity, and Americana; especially associated with the American frontier. [1] [2] [3]
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Definitions for what constitutes a Heritage American vary. It often refers to Americans that trace their family histories back toward the Civil War period, where it is used to distinguish them from more recent immigrants (and their descendents). However, some may define it as descendants of those present in the area that would become the United States before the American Revolution, where it is debated as to whether or not Indigenous and the descendants of Slaves are Heritage Americans. [1] [4] Broadly, the imagery of a Heritage America evokes an image of an America with an outwardly European quality.[ citation needed ]
