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Marvel Comics is a New York City-based comic book publisher, a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in August 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand.
Image Comics is an American comic book publisher and is the third largest direct market comic book and graphic novel publisher in the industry by market share. Its best-known publications include Spawn, The Walking Dead, Kick-Ass, Invincible, Jupiter's Legacy, Witchblade, The Maxx, Savage Dragon, Bone, Saga, Radiant Black and Stray Dogs.
Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
Diamond Comic Distributors, Inc. is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels, as well as other popular culture products such as toys, games, and apparel from comic book publishers or suppliers to retailers.
Pacific Comics was a comic book distributor and publisher active from 1971 to 1984. The company began as a San Diego, California, comic book shop owned by brothers Bill and Steve Schanes, later moving into comics distribution and then publishing.
Comic book collecting is a hobby that treats comic books and related items as collectibles or artwork to be sought after and preserved. Though considerably more recent than the collecting of postage stamps (philately) or books (bibliophilia), it has a major following around the world today and is partially responsible for the increased interest in comics after the temporary slump experienced during the 1980s.
The Modern Age of Comic Books is a period in the history of American superhero comic books which began in the mid-1980s and continues through the present day. During approximately the first 15 years of this period, many comic book characters were redesigned, creators gained prominence in the industry, independent comics flourished, and larger publishing houses became more commercialized.
Harvey Comics was an American comic book publisher, founded in New York City by Alfred Harvey in 1941, after buying out the small publisher Brookwood Publications. His brothers, Robert B. and Leon Harvey, joined shortly after. The company soon got into licensed characters, which, by the 1950s, became the bulk of their output. The artist Warren Kremer was closely associated with the publisher.
Neptune Distribution was a UK based comic distribution company founded and headquartered in Leicester, which existed from 1985 to 1991.
In comic books, a variant cover refers to an issue of a comic book printed with multiple covers, each with unique cover art. The first comic book marketed with a variant cover was the 1986 first issue of The Man of Steel, which featured two different covers by writer/artist John Byrne. Variant covers became more common during the "speculator boom" of the 1990s, when more collectors became interested in the storage and preservation of their comic books with the goal of future financial gain rather than reading the comics themselves.
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:
Philip Nicholas Seuling was an American comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Convention, originally held in New York City every July 4 weekend throughout the 1970s. Later, with his Sea Gate Distributors company, Seuling developed the concept of the direct market distribution system for getting comics directly into comic book specialty shops, bypassing the then established newspaper/magazine distributor method, where no choices of title, quantity, or delivery directions were permitted.
Rip Off Press Inc. is a comic book mail order retailer and distributor, better known as the former publisher of adult-themed series like The Fabulous Furry Freak Brothers and Rip Off Comix, as well as many other seminal publications from the underground comix era. Founded in 1969 in San Francisco by four friends from Austin, Texas — cartoonists Gilbert Shelton and Jack Jackson, and Fred Todd and Dave Moriaty — Rip Off Press is now run in Auburn, California, by Todd.
Mile High Comics is an online retailer and comic book store founded by Chuck Rozanski.
Charles M. Rozanski is a German-American retailer and columnist, known as the President and CEO of the Denver, Colorado-based Mile High Comics Inc., and a former columnist for the Comics Buyer's Guide.
Stephen A. Geppi is an American comic book distributor, publisher and former comic store owner. Having established an early chain of comic shops in Baltimore in the mid-late 1970s, he is best known for his distributing business. Geppi founded Diamond Comic Distributors, the largest comic direct distribution service in 1982, and has served as the company's head to the present. Diamond Distribution became the successor to direct market pioneer Phil Seuling's distribution dream when Geppi took over New Media/Irjax's warehouses in 1982. He further bought out early-distributor Bud Plant in 1988, and main rival Capital City in 1996 to assume a near-monopoly on comics distribution, including exclusivity deals with the major comic book publishers.
Capital City Distribution was a Madison, Wisconsin–based comic book distributor which operated from 1980 to 1996 when they were acquired by rival Diamond Comic Distributors. Under the name Capital Comics, they also published comics from 1981 to 1984.
Bud Plant Inc. was a wholesale comics distributor active in the 1970s and 1980s during the growth of the direct market. The company also published a selection of comics and zines during the same period. Starting in 1970 as a mail-order distributor specializing in underground comix, Bud Plant absorbed some of his smaller rivals in the 1980s, and then sold his business to Diamond Comics Distributors in 1988. He still, as Bud Plant's Art Books, sells quality reprints and graphic novels.
New Media Distribution/Irjax Enterprises was a comic book distributor and publisher active from the mid-1970s to the mid-1980s. In 1978, the company's legal actions against the dominant distributor of the era, Sea Gate Distributors, widened the field for the direct market to expand. In 1982, when Irjax's distribution arm went out of business, its processing centers and warehouses formed the basis for Diamond Comics Distributors, the now-dominant comics distributor.
Milton Griepp is an American businessman who has spent the bulk of his career involved with American comic books. He was the co-founder and CEO of Capital City Distribution, a distributor of comic books and related material, from 1980 to 1996. In 2001, he founded the online trade magazine ICv2 and acts as its CEO.
References
- "Marvelutionary War Declared: Unprecedented Upheaval in Direct Market," The Comics Journal #175 (March 1995), pp. 9–10.
- "Marvel goes exclusive, Capital sues Marvel, Marvel settles with Capital, Marvel buys Skybox, DC/Diamond announcement expected," The Comics Journal #175 (March 1995), pp. 9–10.
- "Newswatch: Marvelutionary Changes," The Comics Journal #186 (Apr. 1996), p. 23.
