Marvel Super Hero Island | |
---|---|
Universal Islands of Adventure | |
Status | Operating |
Soft opening date | March 27, 1999 |
Opening date | May 28, 1999 |
Ride statistics | |
Attraction type | Marvel Comics–themed area |
Designer | Universal Creative |
Theme | Pre-Disney Marvel Comics |
Marvel Super Hero Island is an area at Universal Orlando's Islands of Adventure park in Orlando, Florida that is themed after popular Marvel Comics superheroes. The area opened in 1999, ten years prior to Universal competitor the Walt Disney Company's acquisition of Marvel Entertainment in 2009. The island is home to four attractions, including The Incredible Hulk and The Amazing Adventures of Spider-Man . Marvel Super Hero Island's architecture and theming is modeled after a Marvel comic book, with a comic book color scheme, amplified angles, and cutouts of many of the most popular Marvel characters.
What is today known as Marvel Super Hero Island was originally conceived as "DC Superhero Land", an area featuring DC Comics superheroes, which was inspired by the success of Tim Burton's 1989 Batman film starring Michael Keaton. Along with the success of Universal Studios Florida's opening in 1990, MCA Inc. (then-owner of Universal Pictures and Universal Destinations & Experiences) and Warner Bros. began entering negotiations in the early 1990s for theme park rights to DC Comics for the "second gate" adjacent to Universal Studios Florida, originally known as "Cartoon World" (later changed to Islands of Adventure). Ultimately, the deal fell through, [1] as Time Warner acquired Six Flags in whole in 1990 and obtained the full license to DC Comics, and due to the heated dispute regarding royalty payment for the characters' park presence between Warner Bros. and MCA. [2]
Meanwhile, Marvel Entertainment Group, Inc. sold off their characters' film rights to several major film studios, including Universal Pictures. MCA then eventually negotiated with Marvel for the theme park rights to their characters and both companies signed an agreement on March 22, 1994. This contract stipulated that "MCA will construct a complex of attractions, stores and food venues heavily themed around the Marvel properties" under the Marvel Universe banner at the second gate. [3] The agreement remains in perpetuity (aka good faith), or indefinitely, unless Universal decides to close the Marvel Universe area, stop making payments for property usage, or Marvel opts out of the contract providing that it needs a reasonable explanation that Universal is mishandling the usage of their property. [3]
Construction of Islands of Adventure began in 1997, with the Marvel Universe area being officially named "Marvel Super Hero Island". Islands of Adventure opened up to soft openings on March 27, 1999, and officially opened two months later on May 28. Marvel Super Hero Island is among the six of the original islands in the park.
Marvel Super Hero Island currently features four attractions.
The Amazing Adventures of Spider-Man is a motion-based 3D dark ride, which was considered a huge technological achievement, combining 3-D film, ride movement, and special effects for the very first time. The ride takes place in New York City and features Spider-Man taking on the Sinister Syndicate, when it is learned that they seize the Statue of Liberty with an anti-gravity gun and threatens to destroy the statue if the city does not surrender to them. Guests enter through the Daily Bugle with empty offices and apparently all of the reporters have fled in the midst of the carnage. With no reporters left, the Bugle's Editor-in-Chief J. Jonah Jameson hatches a plan to send guests as would-be-reporters to cover the story in the news-gathering vehicle, known as the SCOOP.
The Incredible Hulk Coaster is a launched roller coaster themed after comic book superhero character, the Hulk. From 1999 to 2015, guests entered the science laboratory of Dr. Bruce Banner with many televisions showing a cartoon of the story centered around the Hulk. After the Hulk roller coaster was opened in 2016 as part of the refurbishment, a new, original storyline was added with a completely redesigned queue experience that places guests inside a perilous scientific experiment led by General Thaddeus Ross, which shows CGI animations of test subjects being exposed to gamma radiation and being transformed into Hulk-like creatures.
Doctor Doom's Fearfall is a space shot ride based around the Fantastic Four's main villain, Doctor Doom. The plot involves Doom's latest invention by using the guests' fear as part of an effort to defeat the Fantastic Four. The guests become a subject of Dr. Doom and traps them so he can have their fear extracted.
Storm Force Accelatron is a teacup ride themed after a popular member of X-Men, Storm. It opened on May 28, 2000, a year after the rest of the Marvel Super Hero Island attractions opened. Riders are made to spin around in order to power the Accelatron, a device that amplify the mutants' abilities, to allow the X-Men, Professor X and Storm, to defeat Magneto.
Marvel Super Hero Island is also home to dining and merchandise shops. Cafe 4 is a futuristic command center-like restaurant themed after characters from the Fantastic Four universe, featuring a cafeteria with Italian-American cuisine options. Captain America Diner is a restaurant themed around Captain America and other members of the Avengers (e.g., Iron Man, Thor, Scarlet Witch, Ant-Man, etc.) as well as its related villains, featuring typical fast foods like cheeseburgers, chicken sandwiches, chicken fingers, crispy chicken salads, and more. Merchandise items can be bought from a variety of themed stores including Spider-Man Shop (which guests exits from The Amazing Adventures of Spider-Man ride), Marvel Alterniverse Store, Comic Book Shop, and Oakley. "Meet Spider-Man and the Marvel Super Heroes" is a meet-and-greet attraction, where guests can meet superheroes including Wolverine, Storm, Cyclops, and Rogue, Spider-Man, and Captain America.
On August 31, 2009, The Walt Disney Company (Universal's largest rival in the theme park market) agreed to purchase Marvel Entertainment for $4 billion. The deal was finalized on December 31, 2009 in which Disney acquired full ownership on the company. [4] Universal stated that the acquisition would not impact its theme park licensing agreement with Marvel, while Disney CEO Bob Iger acknowledged that Disney would continue to honor any contracts that Marvel currently has with Disney competitors. [5]
The 1994 agreement between Marvel Entertainment and Comcast/NBCUniversal (Universal's current parent companies) governs the use of Marvel properties in non-Universal theme parks and dictates what parks in the region can use such properties. Currently, Islands of Adventure uses the Avengers, Spider-Man, X-Men, and the Fantastic Four. The contract forbids Walt Disney World from installing these characters, as well as the other characters in the same "family" (i.e. any team members, side characters, and villains closely associated with the superheroes). In addition, Disney is not allowed to use the "Marvel" name in all of the United States, nor create a Marvel-themed simulator ride within the legal designated regional distances of any Universal theme park in the United States regardless of whether the Marvel characters are being used by Comcast/NBCUniversal. [3]
The Disneyland Resort is not constrained by the agreement, as the contract allows Disney to utilize any Marvel character (regardless of whether it is being used by Comcast/NBCUniversal) west of the Mississippi River. However, the resort is still bound by the clause of not being able to use the "Marvel" name. Disney parks outside the United States and Japan are permitted to use any Marvel properties, the Marvel name, as well as any type of ride they want. Both Hong Kong Disneyland and Disney California Adventure have opened Marvel attractions since the acquisition, including Iron Man Experience and Ant-Man and The Wasp: Nano Battle! at the former and Guardians of the Galaxy – Mission: Breakout! at the latter. In 2017, Disney announced plans to erect a series of Marvel Cinematic Universe-themed lands called Avengers Campus at Disney California Adventure, Hong Kong Disneyland, and Disneyland Paris, with the first one opening in June 2021 at Disney California Adventure. Shanghai Disneyland also have plans to incorporate Marvel attractions, while Tokyo Disneyland opened a Big Hero 6 attraction called "The Happy Ride with Baymax". [6]
Meanwhile, Disney World has taken other measures to promote its Marvel properties within the Resort. At the D23 Expo on July 14–16, 2017, Disney announced that Guardians of the Galaxy: Cosmic Rewind would be coming to Epcot which forced the closure of Ellen's Energy Adventure on August 13. Monorail trains have been wrapped in advertisements promoting films such as The Avengers , Iron Man 3 , and Captain America: Civil War . As these monorail trains feature Marvel characters that are used at Islands of Adventure, they are operated only on the Resort and Express lines of the Walt Disney World Monorail System, which run entirely outside the theme parks, unlike the Epcot line, which enters and loops through its namesake park. The resort does have a Marvel-themed store, Super Hero Headquarters. However, it is also located outside of park gates in Disney Springs. Marvel characters not connected with the ones at Islands of Adventure also appears at Disney's Hollywood Studios in form of meet and greets, such as Star-Lord and Gamora from Guardians of the Galaxy , [7] [8] as well as Doctor Strange from Doctor Strange. [9]
In 2002, during Halloween Horror Nights 12, Marvel Super Hero Island was converted into a scarezone known as "Island Under Siege", loosely based upon the 14-part comic book story, Maximum Carnage . It featured an alternative plot where Spider-Man's archenemy, Carnage, killed most of the Marvel superheroes and took over the island. Criminal gangs running amok the streets, and law and order has been broken down as a result. A haunted house, "Maximum Carnage", was also featured in which guests had to explore through Carnage's hideout containing all his henchmen and the bloody remains of several superheroes.
The following list of characters are or may be seen at Marvel Super Hero Island. This includes from actual costume appearances to 2D drawings all around buildings to videos seen at attractions.
Marvel Comics is a New York City-based comic book publisher, a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in August 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand.
Marvel Super Heroes Secret Wars, commonly known as Secret Wars, is a 12-issue American comic book crossover limited series published from May 1984 to April 1985 by Marvel Comics. The series was written by Jim Shooter, with art by Mike Zeck and Bob Layton. It was tied in with a similarly named toy line from Mattel and a role-playing game of the same name from TSR, Inc.
The Avengers are a team of superheroes appearing in American comic books published by Marvel Comics, created by writer-editor Stan Lee and artist/co-plotter Jack Kirby. The team made its debut in The Avengers #1. Labeled "Earth's Mightiest Heroes", the original Avengers consisted of Iron Man, Ant-Man, Hulk, Thor and the Wasp. Captain America was discovered trapped in ice in issue #4, and joined the group after they revived him. The Avengers are an all-star ensemble cast of established superhero characters from the Marvel Comics portfolio. Diegetically, these superheroes usually operate independently but occasionally assemble as a team to tackle especially formidable villains. This in contrast to certain other superhero teams such as the X-Men, whose characters were created specifically to be part of their team, with the team being central to their identity. The Avengers were created to create a new line of books to sell and to cross-promote Marvel Comics characters.
Walt Disney Studios Park is the second of two theme parks built at Disneyland Paris in Marne-la-Vallée, France. The park opened on 16 March 2002, and it is owned and operated by The Walt Disney Company through its Experiences division. Upon opening, it was dedicated to show business, movie themes, production, and behind-the-scenes, but in the 2010s, in a similar manner to Disney's Hollywood Studios at Walt Disney World in Florida, it began to distance itself from the original studio backlot theming and entered a new direction of attraction development inspired by iconic Disney stories. The park is represented by the Earffel Tower, a water tower with Mickey Mouse ears similar to the one formerly located at Disney's Hollywood Studios, which in turn was inspired by the water tower at the Walt Disney Studios lot in Burbank, California.
Universal Islands of Adventure, originally called Universal Studios Islands of Adventure and later Universal's Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999 as the second of two theme parks to open, along with CityWalk, as part of an expansion that converted Universal Studios Florida into the Universal Orlando Resort. The resort's slogan Vacation Like You Mean It was introduced in 2013.
The Amazing Adventures of Spider-Man, also known as The Amazing Adventures of Spider-Man – The Ride is a 3D motion simulator and dark ride located at Universal Islands of Adventure in Orlando, Florida. Based on the Marvel Comics superhero Spider-Man, it was originally built for Islands of Adventure's grand opening in 1999. A second version of the attraction also existed at Universal Studios Japan from 2004 to 2024. The attraction has a hybrid configuration that combines motion vehicles with 3D projection and elaborate physical sets.
"A Bug's Land" was an area of Disney California Adventure themed after the 1998 Pixar film A Bug's Life. The land consisted of Flik's Fun Fair, which opened on October 7, 2002, and was set in a representation of the film's fictional universe with four rides targeted towards young children; Flik's Flyers, Francis' Ladybug Boogie, Tuck and Roll's Drive 'Em Buggies, and Heimlich's Chew Chew Train. The area also included a water play area targeted towards young children. An outside area contained the It's Tough to Be a Bug! theater, which was an original area of the park when it opened on February 8, 2001.
Spider-Man is a fictional superhero from Marvel who has been adapted and appeared in various media including television shows, films, toys, stage shows, books, and video games.
Doctor Doom's Fearfall is a space shot ride located in the Islands of Adventure theme park at Universal Orlando Resort, based on the Marvel Comics supervillain Doctor Doom. The ride opened on May 28, 1999.
Innoventions was a two-story exhibit in Tomorrowland at Disneyland in Anaheim, California. Opening on July 3, 1998 as part of the New Tomorrowland, it featured rotating exhibits focusing on near-futuristic technologies. The attraction operated for nearly 17 years, closing on March 31, 2015. It occupied the Carousel Theater, a round two-story building in which the outer half of the first floor rotates. A similar attraction of the same name existed in Epcot at the Walt Disney World Resort until 2019.
The Avengers are a superhero team created by Marvel Comics that appear in comic books. Aside from comics, the Avengers appear in various forms of media such as in novels, television shows, movies, videogames and stage shows.
Thierry Jean-Andre Coup is the Chief Experiential Futurist at JOCOUP Creative. Coup began his career working in the film industry, performing set design and visual effects. He moved into theme park design in the early 1990s when Walt Disney Parks and Resorts offered him a position with Walt Disney Imagineering. In 1995, he transferred over to Universal Creative and led projects such as The Amazing Adventures of Spider-Man, Harry Potter and the Forbidden Journey, Transformers: The Ride, The Wizarding World of Harry Potter - Diagon Alley and Super Nintendo World.
Iron Man Experience is a 3-D motion simulator attraction in Tomorrowland at Hong Kong Disneyland, which opened on 11 January 2017. The attraction is based on the Marvel Cinematic Universe character Iron Man, becoming the first Disney attraction to be based on a Marvel property. The attraction is located at the park's Tomorrowland section, in an area named "Stark Expo", adjacent to Buzz Lightyear Astro Blasters. Set a few years after the 2010 New York Stark Expo, Tony invites the visitors aboard the Iron Wing for a tour of Hong Kong, including the newly constructed Stark Tower. However, Hydra launches an attack on the city, led by Dr. Arnim Zola, forcing Tony to don the Iron Man armor and fight the menace alongside the Iron Wing.
Guardians of the Galaxy – Mission: Breakout! is an accelerated drop tower dark ride attraction at the Disney California Adventure park at the Disneyland Resort. Based on the namesake characters from the Marvel Cinematic Universe, it depicts Rocket recruiting guests to attempt to free the remaining Guardians of the Galaxy from display within the Collector's fortress.
Guardians of the Galaxy: Cosmic Rewind is an enclosed roller coaster at Epcot at Walt Disney World, manufactured by Dutch company Vekoma. Based on the Marvel Cinematic Universe Guardians of the Galaxy films, it is the first attraction at Walt Disney World to feature characters from the Marvel Universe. Opened on May 27, 2022, it is Epcot's first roller coaster and Disney's first backwards-launched roller coaster. It replaced the Universe of Energy pavilion, which closed on August 13, 2017.
Avengers Campus is a Marvel Cinematic Universe (MCU)–themed area located at Disney California Adventure and Walt Disney Studios Park in Disneyland Paris, and being developed for Hong Kong Disneyland under the name Stark Expo. The Marvel-themed areas or "lands" are being developed simultaneously at the three parks and inspired by the MCU. However, they instead take place in the "Marvel Theme Park Universe", an alternate universe parallel to it within the MCU multiverse, in which the Blip, introduced in Avengers: Infinity War (2018), and subsequent events did not occur. They are designed by Walt Disney Imagineering, in collaboration with Marvel Studios and Marvel Themed Entertainment.
Ant-Man and The Wasp: Nano Battle! is an attraction located in Hong Kong Disneyland, featuring the Marvel Cinematic Universe characters Ant-Man and the Wasp. It opened on 31 March 2019.
Web Slingers: A Spider-Man Adventure is an interactive screen ride at Disney California Adventure in Anaheim, California and the Walt Disney Studios Park in Marne-la-Vallée, Île-de-France, France as part of their respective Avengers Campuses. At Walt Disney Studios Park, in France, the attraction is alternatively titled Spider-Man W.E.B. Adventure.
The Happy Ride with Baymax is a whip ride at Tokyo Disneyland themed to Big Hero 6. The ride system is a heavily modified 3-table Zamperla Demolition Derby ride with custom ride vehicles provided by Walt Disney Imagineering. The ride vehicles feature Baymax, the rider's "personal healthcare companion", in a non-rideable spaceship connected by a swinging hitch to a rocketship-like bench with a swinging wheel on the bottom that allows the benches to "drift" along the corners in a fashion similar to a whip ride. The ride was originally scheduled to open on April 15, 2020, but the opening date was delayed due to the COVID-19 pandemic. The attraction eventually opened on September 28, 2020.
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