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The Marvel Comics rating system is a system for rating the content of comic books, with regard to appropriateness for different age groups. In 2001, Marvel Comics withdrew from the Comics Code Authority and established its own rating system for its publications. This was precipitated by the CCA refusing approval of the seal due to the strong depiction of violence in X-Force #116, a comic written by Peter Milligan and drawn by Mike Allred. As well, by withdrawing from the CCA, this is seen as a move by editor-in-chief Joe Quesada to lure more high-profile creators to Marvel Comics. [1] Today's ratings are usually found on the comic's UPC box.
The Marvel Rating System assigns each comic book one of the following ratings:
The first Marvel rating system was implemented in 2001, following their publishing of an issue of X-Force without the approval of self-regulatory system the Comics Code Authority (CCA). The CCA deemed the issue too violent, and following this, Marvel removed its entire line from the scrutiny of the Comics Code. Their age rating system used the following categories:
However, the Motion Picture Association of America complained, as it holds a trademark on such classifications as PG and PG-13 (see MPAA film rating system). Marvel thus switched to the following system (by changing the PG ratings):
Beginning in June 2005, Marvel switched to yet another system:
Marvel Comics is a New York City-based comic book publisher, a property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in August 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand.
The Motion Picture Associationfilm rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures are the responsibility of the Motion Picture Association (MPA), previously known as the Motion Picture Association of America (MPAA) from 1945 to 2019. The MPA rating system is a voluntary scheme that is not enforced by law; films can be exhibited without a rating, although most theaters refuse to exhibit non-rated or NC-17 rated films. Non-members of the MPA may also submit films for rating. Other media, such as television programs, music and video games, are rated by other entities such as the TV Parental Guidelines, the RIAA and the ESRB, respectively.
A motion picture content rating system classifies films based on their suitability for audiences due to their treatment of issues such as sex, violence, or substance abuse, their use of profanity, or other matters typically deemed unsuitable for children or adolescents. Most countries have some form of rating system that issues determinations variously known as certifications, classifications, certificates, or ratings. Age recommendations, of either an advisory or restrictive capacity, are often applied in lieu of censorship; in some jurisdictions movie theaters may have a legal obligation to enforce restrictive ratings.
The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA enabled comic publishers to self-regulate the content of comic books in the United States. The code was voluntary, as there was no law requiring its use, although some advertisers and retailers looked to it for reassurance. Some publishers including Dell, Western, and Classics Illustrated, never used it. Its code, commonly called "the Comics Code", lasted until the early 21st century. The CC formation followed a moral panic centered around a series of Senate hearings and the publication of psychiatrist Fredric Wertham's book Seduction of the Innocent.
MAX Comics is an imprint of Marvel Comics specializing in comic book media aimed at adult-only readers. It was launched in 2001 after Marvel broke with the Comics Code Authority and established its own rating system.
Parental Advisory is a warning label placed on audio recordings that contain explicit content, such as profanity, violence, or sexual references. It was introduced by the Recording Industry Association of America (RIAA) in 1987 and adopted by the British Phonographic Industry (BPI) in 2011. The label was first affixed on physical 33 1/3 rpm records, compact discs and cassette tapes, and it has been included on digital listings offered by online music stores. In PAL-region territories, some video games featuring licensed music were affixed with the label in the late 1990s and early 2000s.
Television content rating systems are systems for evaluating the content and reporting the suitability of television programmes for minors. Many countries have their own television rating system and countries' rating processes vary by local priorities. Programmes are rated by the organization that manages the system, the broadcaster, or the content producers.
The Maritime Film Classification Board is a government organization responsible for reviewing films and granting film ratings in New Brunswick, Nova Scotia and Prince Edward Island.
The Bronze Age of Comic Books is an informal name for a period in the history of American superhero comic books, usually said to run from 1970 to 1985. It follows the Silver Age of Comic Books and is followed by the Modern Age of Comic Books.
The TV Parental Guidelines are a television content rating system in the United States that was first proposed on December 19, 1996, by the United States Congress, the American television industry, and the Federal Communications Commission (FCC). The guidelines went into effect by January 1, 1997, on most major broadcast and cable networks in response to public concerns about increasing amounts of mature content in television programs. It was established as a voluntary-participation system, with ratings to be determined by the individual participating broadcast and cable networks.
The catch-all term adult comics typically denotes comic books, comic magazines, comic strips or graphic novels that are marketed either mainly or strictly towards adult readers. This can be because they contain material that could be considered thematically inappropriate for children, including vulgarity, morally questionable actions, disturbing imagery, and sexually explicit material.
A content rating rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment. The individual categories include the stated age groups within the category, along with all ages greater than the ages of that category.
In comics, LGBT themes are a relatively new concept, as lesbian, gay, bisexual, and transgender (LGBTQ) themes and characters were historically omitted from the content of comic books and their comic strip predecessors due to anti-gay censorship. LGBT existence was included only via innuendo, subtext and inference. However the practice of hiding LGBT characters in the early part of the twentieth century evolved into open inclusion in the late twentieth and early twenty-first centuries, and comics explored the challenges of coming-out, societal discrimination, and personal and romantic relationships between gay characters.
Axel Alonso is an American comic book creator and former journalist, best known as the former editor in chief at Marvel Comics, a role which he held from January 2011 until November 2017. Alonso began his career as a journalist for New York's Daily News. He later worked as an editor at DC Comics from 1994 to 2000, during which he edited a number of books published under their Vertigo line, such as Doom Patrol, Animal Man, Hellblazer, Preacher, and 100 Bullets. In 2000 he went to work for Marvel Comics as a senior editor. While there, he edited Spider-Man and X-Men-related books before ascending to vice president, executive editor in 2010, and editor in chief in January 2011, replacing Joe Quesada. He has also worked as a writer and inker.
A video game content rating system is a system used for the classification of video games based on suitability for target audiences. Most of these systems are associated with and/or sponsored by a government, and are sometimes part of the local motion picture rating system. The utility of such ratings has been called into question by studies that publish findings such as 90% of teenagers claim that their parents "never" check the ratings before allowing them to rent or buy video games, and as such, calls have been made to "fix" the existing rating systems. Video game content rating systems can be used as the basis for laws that cover the sales of video games to minors, such as in Australia. Rating checking and approval is part of the game localization when they are being prepared for their distribution in other countries or locales. These rating systems have also been used to voluntarily restrict sales of certain video games by stores, such as the German retailer Galeria Kaufhof's removal of all video games rated 18+ by the USK following the Winnenden school shooting.
The Australian Commercial Television Industry Code of Practice is a self-regulatory code adopted by free-to-air broadcasters in the Australian media. Although developed by industry, the code has been registered with the Australian Communications and Media Authority (ACMA).
The United States pay television content advisory system is a television content rating system developed cooperatively by the American pay television industry; it first went into effect on March 1, 1994, on cable-originated premium channels owned by the system's principal developers, Home Box Office, Inc. and Showtime Networks. The voluntary-participation system—developed to address public concerns about explicit sexual content, graphic violence and strong profanity that tend to be featured in pay-cable and pay-per-view programming—provides guidance to subscribers on the suitability of a program for certain audiences based on its content.
The Australian Classification Board is an Australian government statutory body responsible for the classification and censorship of films, video games and publications for exhibition, sale or hire in Australia.
A mobile software content rating system is a rating system which is tailored to users of mobile software.
The DC Comics rating system is a system for rating the content of comic books used by DC Comics. In 2011, DC Comics decided to withdraw from the Comics Code Authority and implement their own rating system for their comics. Rather than replicating the system used by Marvel Comics, DC Comics' system is more similar to video game ratings, specifically the ESRB. A few months later, Image Comics implemented a similar rating system to their own comics that followed the same system as DC.