Marvel Comics is an American comic book publisher and the property of The Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics. The Marvel era began in June 1961 with the launch of The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and many others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand.
The Motion Picture Associationfilm rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures are the responsibility of the Motion Picture Association (MPA), previously known as the Motion Picture Association of America (MPAA) from 1945 to 2019. The MPA rating system is a voluntary scheme that is not enforced by law; films can be exhibited without a rating, although most theaters refuse to exhibit non-rated or NC-17 rated films. Non-members of the MPA may also submit films for rating. Other media, such as television programs, music and video games, are rated by other entities such as the TV Parental Guidelines, the RIAA and the ESRB, respectively.
A motion picture content rating system classifies films based on their suitability for audiences due to their treatment of issues such as sex, violence, or substance abuse, their use of profanity, or other matters typically deemed unsuitable for children or adolescents. Most countries have some form of rating system that issues determinations variously known as certifications, classifications, certificates, or ratings. Age recommendations, of either an advisory or restrictive capacity, are often applied in lieu of censorship; in some jurisdictions movie theaters may have a legal obligation to enforce restrictive ratings.
The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA enabled comic publishers to self-regulate the content of comic books in the United States. The code was voluntary, as there was no law requiring its use, although some advertisers and retailers looked to it for reassurance. Some publishers, including Dell, Western, and Classics Illustrated, never used it. Its code, commonly called "the Comics Code", lasted until the early 21st century. The CC formation followed a moral panic centered around a series of Senate hearings and the publication of psychiatrist Fredric Wertham's book Seduction of the Innocent.
MAX Comics is an imprint of Marvel Comics specializing in comic book media aimed at adult-only readers. It was launched in 2001 after Marvel broke with the Comics Code Authority and established its own rating system.
An American comic book is a thin periodical originating in the United States, on average 32 pages, containing comics. While the form originated in 1933, American comic books first gained popularity after the 1938 publication of Action Comics, which included the debut of the superhero Superman. This was followed by a superhero boom that lasted until the end of World War II. After the war, while superheroes were marginalized, the comic book industry rapidly expanded and genres such as horror, crime, science fiction and romance became popular. The 1950s saw a gradual decline, due to a shift away from print media in the wake of television and the impact of the Comics Code Authority. The late 1950s and the 1960s saw a superhero revival and superheroes remained the dominant character archetype throughout the late 20th century into the 21st century.
Parental Advisory is a voluntary warning label placed on audio recordings in recognition of inappropriate references, such as violence, sexual content or profanity, with the intention of alerting parents of material potentially unsuitable for children. It was introduced by the Recording Industry Association of America (RIAA) in 1987 and adopted by the British Phonographic Industry (BPI) in 2011. The label was first affixed on physical 33 1/3 rpm records, compact discs and cassette tapes, and it has been included on digital listings offered by online music stores. In PAL-region territories, some video games featuring licensed music were affixed with the label in the late 1990s and early 2000s.
Television content rating systems are systems for evaluating the content and reporting the suitability of television programmes for minors. Many countries have their own television rating system and countries' rating processes vary by local priorities. Programmes are rated by the organization that manages the system, the broadcaster, or the content producers.
The Maritime Film Classification Board is a government organization responsible for reviewing films and granting film ratings in New Brunswick, Nova Scotia and Prince Edward Island.
The Bronze Age of Comic Books is an informal name for a period in the history of American superhero comic books, usually said to run from 1970 to 1985. It follows the Silver Age of Comic Books and is followed by the Modern Age of Comic Books.
The TV Parental Guidelines are a television content rating system in the United States that was first proposed on December 19, 1996, by the United States Congress, the American television industry, and the Federal Communications Commission (FCC). The guidelines went into effect by January 1, 1997, on most major broadcast and cable networks in response to public concerns about increasing amounts of mature content in television programs. It was established as a voluntary-participation system, with ratings to be determined by the individual participating broadcast and cable networks.
The catch-all term adult comics typically denotes comic books, comic magazines, comic strips or graphic novels that are marketed either mainly or strictly towards adult readers. This can be because they contain material that could be considered thematically inappropriate for children, including vulgarity, morally questionable actions, disturbing imagery, and sexually explicit material.
A content rating rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment. The individual categories include the stated age groups within the category, along with all ages greater than the ages of that category.
In comics, LGBT themes are a relatively new concept, as lesbian, gay, bisexual, and transgender (LGBT) themes and characters were historically omitted from the content of comic books and their comic strip predecessors due to anti-gay censorship. LGBT existence was included only via innuendo, subtext and inference. However the practice of hiding LGBT characters in the early part of the twentieth century evolved into open inclusion in the late twentieth and early twenty-first centuries, and comics explored the challenges of coming-out, societal discrimination, and personal and romantic relationships between gay characters.
Axel Alonso is an American comic book creator and former journalist, best known as the former editor in chief at Marvel Comics, a role which he held from January 2011 until November 2017. Alonso began his career as a journalist for New York's Daily News. He later worked as an editor at DC Comics from 1994 to 2000, during which he edited a number of books published under their Vertigo line, such as Doom Patrol, Animal Man, Hellblazer, Preacher, and 100 Bullets. In 2000 he went to work for Marvel Comics as a senior editor. While there, he edited Spider-Man and X-Men-related books before ascending to vice president, executive editor in 2010, and editor in chief in January 2011, replacing Joe Quesada. He has also worked as a writer and inker.
In American mainstream comics, LGBT themes and characters were historically omitted intentionally from the content of comic books, due to either formal censorship or the perception that comics were for children and thus LGBT themes were somehow inappropriate. With any mention of homosexuality in mainstream United States comics forbidden by the Comics Code Authority (CCA) until 1989, earlier attempts at exploring these issues in the US took the form of subtle hints or subtext regarding a character's sexual orientation. LGBT themes were tackled earlier in underground comix from the early 1970s onward. Independently published one-off comic books and series, often produced by gay creators and featuring autobiographical storylines, tackled political issues of interest to LGBT readers.
The United States pay television content advisory system is a television content rating system developed cooperatively by the American pay television industry; it first went into effect on March 1, 1994, on cable-originated premium channels owned by the system's principal developers, Home Box Office, Inc. and Showtime Networks. The voluntary-participation system—developed to address public concerns about explicit sexual content, graphic violence and strong profanity that tend to be featured in pay-cable and pay-per-view programming—provides guidance to subscribers on the suitability of a program for certain audiences based on its content.
The Australian Classification Board is an Australian government statutory body responsible for the classification and censorship of films, video games and publications for exhibition, sale or hire in Australia. The ACB was established in 1970 and was once part of the Office of Film and Literature Classification (OFLC), which was dissolved in 2006. The Department of Communications and the Arts provided administrative support to the ACB from 2006 until 2020, when it was merged into the 'mega department' of the Department of Infrastructure, Transport, Regional Development and Communications. Decisions made by the ACB may be reviewed by the Australian Classification Review Board. The ACB now operates under the Commonwealth Classification Act 1995. The ACB is made up of a director, a deputy director, and three other board members, appointed by the government for three- or four-year terms, and temporary board members. The ACB is located in Sydney, New South Wales.
A mobile software content rating system is a rating system which is tailored to users of mobile software.
The DC Comics rating system is a system for rating the content of comic books used by DC Comics. In 2011, DC Comics decided to withdraw from the Comics Code Authority and implement their own rating system for their comics. Rather than replicating the system used by Marvel Comics, DC Comics' system is more similar to video game ratings, specifically the ESRB. A few months later, Image Comics implemented a similar rating system to their own comics that followed the same system as DC.
