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Authors | Geoff Bains, Julian Clover, Chris Forrester, Jörn Krieger and Serge Siritzky |
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Country | United Kingdom |
Language | English |
Subject | SES S.A. |
Publisher | Broadgate Publications |
Publication date | April 2010 |
Media type | Print (Hardback) |
Pages | 239 |
ISBN | 3-00-030624-2 |
High Above - The untold story of Astra, Europe's leading satellite companyis a book describing the development of the European satellite provider SES, published in 2010 on the occasion of the company's 25th anniversary by Broadgate Publications in Richmond, London, United Kingdom.
It is a large "coffee table" style book (32 x 24 cm) of 239 pages with hundreds of photographs.
High Above tells the story of Société Européenne des Satellites, and how the company managed to overcome technical, political, and commercial obstacles to become one of the world's leading satellite operators. It is the story of the Luxembourg-based satellite provider and the growth of European satellite television, the history of recent developments of the European television and media industry, and their context in the wider development of television and space technology.
High Above chronicles the emergence of television as the dominant information and entertainment medium and how Astra was a main driver behind European television, paving the way for digital TV, HDTV, and 3D television.
But the story of satellite television is more than a story of rockets and technology; it is the story of the birth of a whole array of new industries and the creation of hundreds of thousands of jobs. High Above is also a reflection of politics, 20th Century history, the Cold War and the collapse of Communism, the creation of Europe, economic growth and wealth, big brands, the Internet age and of technological convergence. [1]
Space journalist, Gerhard Kowalski described High Above as "not only a eulogy to the TV pioneer ... also a fact-rich and fascinating history of satellite television in general" [2] while consumer technology website Tech Radar said the book "delivers a fascinating reminder of television's early days as well as the technology behind the development of satellite TV". [3]
Using a series of interviews with key figures from the European satellite television industry, as well as straightforward story-telling, High Above tells the inside account of how the tiny country of Luxembourg produced the company that established and then led the Direct-to-Home (DTH) satellite industry in Europe. With the commercial, technical and regulatory hurdles to overcome, it was a rough ride, both for Astra and for the broadcasters that now dominate the industry (BSkyB, Canal Plus, Premiere - now Sky Deutschland, etc.) — and the whole tale is told, the defeats as well as the victories.
The book also chronicles the development of television itself and of satellites, with the early experiments and the story of rocketry from the first trials of Robert Goddard, through Wernher Von Braun's V-2 to the United States and Soviet Union space programmes, and the European Ariane launchers that have carried many of the Astra satellites into orbit.
High Above explains the technology behind, and within, satellite television: why satellites are used for TV broadcasting, how the geostationary orbit makes it work, how the tiny signals are received and decoded by domestic equipment, and how digital television gives a choice of thousands of channels to every home.
High Above is edited by Chris Forrester and written by Chris Forrester with Geoff Bains, Julian Clover, Jörn Krieger, and Serge Siritzky.
Chris Forrester is a well-known broadcasting journalist and industry consultant. [4] He reports on all aspects of broadcasting with special emphasis on satellite, the business of television and emerging broadcast applications. This very much includes interactive multi-media and the growing importance of web-streamed and digitised content over all delivery platforms including satellite, cable and digital terrestrial television as well as cellular and 3G mobile. Indeed, he has been investigating, researching and reporting on the so-called "broadband explosion" for more than 25 years.[ citation needed ] He has been a freelance journalist since 1988.
Geoff Bains has worked in technology journalism since 1983, investigating, reporting, and explaining the technological advances of the time, as they affect consumers – both in their homes and in the High Street.[ citation needed ] Author of several books on computing and electronics, Geoff began to follow the emerging satellite television industry in 1986, and served as Editor of several specialist satellite television publications, including a 13-year tenure at Europe's leading consumer magazine, What Satellite. Freelance since 2003, Geoff continues to inform and guide satellite television viewers and enthusiasts both in print and online.[ citation needed ]
Julian Clover is a Media and Technology journalist. He has two decades of combined experience in online and printed media. Julian is an editor of Broadband TV News and New Television Insider. An accomplished conference moderator, Julian is a regular chairman at the annual IBC congress in Amsterdam, as well as Anga Cable in Cologne and the Broadband TV News Business Breakfasts. Television appearances include the BBC's technology magazine Click and the popular consumer programme Watchdog. He is a committee member of the Broadcasting Press Guild.[ citation needed ]
Dr. Jörn Krieger has specialised in media journalism since 1990. He has contributed to a wide range of German and English-language trade publications, including Inside Satellite TV, Rapid TV News, Inside Digital TV and Interspace, in addition to providing consultancy and analysis. His emphasis is on satellite television, cable networks, digital television, pay television and new markets such as Internet Protocol television (IPTV), High-definition television (HDTV) and mobile television.[ citation needed ]
Serge Siritzky studied at École nationale d'administration (ENA), one of France's Grandes Écoles. He has both French and American nationality, and has a long career in the cinema and television industries. He is currently Editorial Director of Ecran Total, the highly regarded French magazine devoted to the audio-visual business. [5]
Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advancement and represented the first significant evolution in television technology since color television in the 1950s. Modern digital television is transmitted in high-definition television (HDTV) with greater resolution than analog TV. It typically uses a widescreen aspect ratio in contrast to the narrower format (4:3) of analog TV. It makes more economical use of scarce radio spectrum space; it can transmit up to seven channels in the same bandwidth as a single analog channel, and provides many new features that analog television cannot. A transition from analog to digital broadcasting began around 2000. Different digital television broadcasting standards have been adopted in different parts of the world; below are the more widely used standards:
Astra is the brand name for a number of geostationary communication satellites, both individually and as a group, which are owned and operated by SES, a global satellite operator based in Betzdorf, in eastern Luxembourg. The name is also used to describe the pan-European broadcasting system provided by these satellites, the channels carried on them, and even the reception equipment.
SES S.A. is a Luxembourgish satellite telecommunications network provider supplying video and data connectivity worldwide to broadcasters, content and internet service providers, mobile and fixed network operators, governments and institutions.
HD ready is a certification program introduced in 2005 by EICTA, now DIGITALEUROPE. HD ready minimum native resolution is 720 rows in widescreen ratio.
Sky Television plc was a public limited company which operated a nine-channel satellite television service, launched by Rupert Murdoch's News International on 5 February 1989. Sky Television and its rival British Satellite Broadcasting suffered large financial losses, and merged on 2 November 1990 to form British Sky Broadcasting. A programming merger took effect on 1 December 1990.
Multiplexed Analogue Components (MAC) was an analog television standard where luminance and chrominance components were transmitted separately. This was an evolution from older color TV systems where there was interference between chrominance and luminance.
Sky Deutschland GmbH, branded as Sky, is a German media company that operates a direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland. It provides a collection of basic and premium digital subscription television channels of different categories via satellite and cable television.
D2-MAC is a satellite television transmission standard, a member of Multiplexed Analogue Components family. It was created to solve D-MAC's bandwidth usage by further reducing it, allowing usage of the system on cable and satellite broadcast. It could carry four high quality sound channels or eight lower quality audio channels. It was adopted by Scandinavian, German and French satellite broadcasts. The system was used until July 2006 in Scandinavia and until the mid-1990s for German and French sound channels.
There are four major forms of digital television (DTV) broadcast in the United Kingdom: a direct-to-home satellite service from the Astra 28.2°E satellites provided by Sky UK, a cable television service provided by Virgin Media ; a free-to-air satellite service called Freesat; and a free-to-air digital terrestrial service called Freeview. In addition, an IPTV system known as BT TV is provided by BT. Individual access methods vary throughout the country. 77% of the United Kingdom has access to HDTV via terrestrial digital television. Satellite is the only source of HDTV broadcast available for the remaining 23%.
High-definition television (HDTV) describes a television or video system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since at least 1933; in more recent times, it refers to the generation following standard-definition television (SDTV). It is currently the standard video format used in most broadcasts: terrestrial broadcast television, cable television, satellite television.
Astra 23.5°E is a group of Astra communications satellites co-located at the 23.5° east position in the Clarke Belt owned and operated by SES based in Betzdorf, Luxembourg. 23.5° east is one of the major TV satellite positions serving Europe.
Astra 19.2°E is the name for the group of Astra communications satellites co-located at the 19.2°East orbital position in the Clarke Belt that are owned and operated by SES based in Betzdorf, Luxembourg.
Television in Japan was introduced in 1939. However, experiments date back to the 1920s, with Kenjiro Takayanagi's pioneering experiments in electronic television. Television broadcasting was halted by World War II, after which regular television broadcasting began in 1950. After Japan developed the first HDTV systems in the 1960s, MUSE/Hi-Vision was introduced in the 1970s.
SES Platform Services GmbH was a subsidiary company of SES based in Betzdorf, Luxembourg. From its headquarters in Unterföhring near Munich, Germany, SES Platform Services operated a broadcasting centre, providing a wide range of services, including content management, playout, encryption, multiplexing, satellite uplinks and other digital TV media broadcast services for the broadcast industry.
Hybrid Broadcast Broadband TV (HbbTV) is both an industry standard and promotional initiative for hybrid digital TV to harmonise the broadcast, Internet Protocol Television (IPTV), and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes. The HbbTV Association, comprising digital broadcasting and Internet industry companies, has established a standard for the delivery of broadcast TV and broadband TV to the home, through a single user interface, creating an open platform as an alternative to proprietary technologies. Products and services using the HbbTV standard can operate over different broadcasting technologies, such as satellite, cable, or terrestrial networks.
SES Astra SA was a corporate subsidiary of SES, based in Betzdorf, in eastern Luxembourg, that maintained and operated the Astra series of geostationary communication satellites between 2001 and 2011.
Co-location is the placing of two or more geostationary communications satellites in orbit, in close proximity so that to reception equipment on the ground they 'appear' to occupy a single orbital position. The technique as applied to a group of TV satellites from a single operator was pioneered by SES with the Astra satellites at 19.2°E.
Even Higher is a book describing the future of TV broadcasting, as predicted by various industry figures.
Ultra-high-definition television today includes 4K UHD and 8K UHD, which are two digital video formats with an aspect ratio of 16:9. These were first proposed by NHK Science & Technology Research Laboratories and later defined and approved by the International Telecommunication Union (ITU).
Beyond Frontiers is the third book in a series from satellite owner and operator SES describing the past, current and future of the development of satellite broadcasting as well as the current business of the company and its strategy. The book was published in 2016, following predecessors High Above (2010) which detailed the history of the company and of satellite broadcasting, and Even Higher (2012) which looked at the future of broadcasting.