Last updated

Phil Bloom.png
Phil Bloom reading the newspaper on the set of Hoepla in 1967
GenreTeenage series, culture show, talk show, music show, avant-garde, satire.
Created by Wim T. Schippers, Wim van der Linden, Willem de Ridder, and Hans Verhagen.
Written by Wim T. Schippers, Wim van der Linden, Willem de Ridder, and Hans Verhagen.
Country of originNetherlands
Original language Dutch
No. of seasons1
No. of episodes4
Original network VPRO
Original release28 July (1967-07-28) 
23 November 1967 (1967-11-23)

Hoepla ("Whoops") was a Dutch experimental cultural television show broadcast in 1967. It aimed at a young teenage audience and was notable for being unpredictable and risky in its subject matter, featuring reports, performances, declarations, and interviews that tied in with the subversive atmosphere of the Provo movement. Three episodes were made for the VPRO, and the show caused national controversy when a naked woman, Phil Bloom, appeared on the show, being the first time this happened on Dutch television. [lower-alpha 1] A fourth episode was taped but did not air until 2008. The show was written and produced by the team of Wim T. Schippers, Wim van der Linden, Willem de Ridder, and Hans Verhagen.



Hoepla was made by and for a teenage audience (the post-World War II generation), at a time (the early 1960s) when Dutch culture was one of "boredom and obedience". That segment of the population had already clashed with the establishment over a VARA television show that ran from 1963 to 1966, Zo is het toevallig ook nog eens een keer  [ nl ], "the most despised and controversial satirical TV program ever". That show, based on the BBC program That Was the Week That Was , had aired a parody of the Lord's Prayer ("Give us this day our daily television"), on 4 January 1964, in a skit called "Beeldreligie" ("image worship") which led to criticism from television viewers and politicians; questions were asked in parliament, and one of the show's presenters, the wildly popular and by no means rebellious Mies Bouwman, was forced to resign from the show after receiving threats. Police were called in to protect the studio during subsequent tapings. [2] Like Zo is het toevallig, Hoepla would tackle controversial topics such as "the colonial past, the royal family, and sexuality" in a social system where "authority and community were central". [3]


According to Hans Verhagen, one of Hoepla's writers and directors, the show was intended to operate on a "wavelength" which had hitherto not been tried on television. [4] That Hoepla was in tune with happening developments in popular culture was indicated by its guest list: musical performances were given by some of the era's hippest artists, including Soft Machine (episode 2), The Mothers of Invention (ep. 2), and The Jimi Hendrix Experience (ep. 3), [5] and there were declarations by and interviews with such idols as Eric Clapton and Mick Jagger. The Experience performed "Foxy Lady", "Catfish Blues", and "Purple Haze" in the studio on 10 November 1967, before playing an evening show in Rotterdam; that rendition of "Catfish Blues" was reissued on the 1994 compilation album Blues . [6] (The section with "Foxy Lady" appears to be lost, and might have been stolen from the archive by a Hendrix fan.) [7]

First episode

The first episode aired on 28 July 1967 and immediately redrew the earlier battle lines familiar from the "Beeldreligie" controversy. Opposition against the show was mobilized by the national daily newspaper De Telegraaf , who had complained earlier that Zo is het toevallig was a waste of the public's television licence, and published pictures of the cast and crew of Zo is het toevallig to accompany its coverage of Hoepla, to remind its audience of what was at stake. [4] Notable sections of the show included an interview of Pete Townshend by Hans Verhagen [8] and the appearance of Phil Bloom, naked except for a strategically placed garland of plastic flowers, during a performance by the singer Teddy Lee J. (a 25-year-old singer from Suriname) [9] who sang "I'm a sexman" [7] Verhagen paid Bloom 150 guilders for her work, and the VPRO lost 67 members. [7]

Second episode

For the second episode, the writers had upped the ante, and got Phil Bloom to appear completely naked. During a skit, she is reading a newspaper, sitting on a sofa; she reads, out loud, a review of the first episode of Hoepla that appeared in the Protestant [10] daily Trouw and when she lowers the newspaper she is shown to be completely naked. But when photos of the taping leaked out and were published, the scene was shot again; this time Bloom is on a chair (likewise naked) reading another Hoepla article, this time from Het Vrije Volk , the social democratic daily paper, which states that the VPRO cut Bloom's scene after the photos leaked out. As soon as the scene is over, the screen shows the VPRO's postal address, to accommodate those who wished to cancel their membership. [11]

Reactions were predictable: Telegraaf columnist Leo Riemens referred to the show as "filth" and "pornography", and letters to the various editors struck the same chords. Other newspapers, though, were more positive, and the commentary in parliament by SGP representative C. N. van Dis (the Staatkundig Gereformeerde Partij is a small, orthodox, Calvinist party), who strongly criticized the Minister of Culture Marga Klompé for allowing women to be degraded, did not meet with approval in parliament or the press. [12] The VPRO anticipated angry letters from some of its members, and had prepared a standard reply in which the organization said it understood that not everyone would agree with the show's message, but that it wanted to be an "open organization" which could adjust to the rapidly changing attitudes toward society's norms. [13]

Third episode

The third episode was taped on 10 November 1967 but did not air until 23 November, minus two controversial items that the VPRO cut: a section called "Vleesch" (an old-fashioned spelling for "vlees", "meat"), which reported on the last five minutes in an abattoir of a cow's life, and a section in which a model performs a striptease over an audio tape of Dutch prime minister Piet de Jong, [11] responding to the questions asked in parliament by C. N. van Dis about Hoepla [7] The "Vleesch" section had been moved from the second to the third episode; after a committee of child psychiatrists had delved into the matter, it was approved as safe for children but was again moved, to the fourth episode, which never aired. The section was conceived by Hans Verhagen and vegetarian Wim T. Schippers; Wim van der Linden filmed the section, and afterward became a vegetarian as well. [14] The story on the missing episode was reported on Vlees Magazine ("Meat Magazine"), since it and the attendant video footage provided insight into slaughter procedures in the 1960s. [15]

Fourth episode

A fourth episode was supposed to air on 8 January 1968 (and apparently a record number of people had tuned in to watch it), [16] but it was decided on that very day to cancel it, with the explanation given that Phil Bloom had been photographed by Playboy during rehearsals, and such commercial ventures were not allowed on public television. [11] The VPRO told the show's makers on 15 January that there would be no more new episodes. The tapes for the fourth episode were discovered early in the 21st century, unedited; they were newly edited and aired in January 2008. [7]

Related Research Articles

VPRO Dutch public broadcaster

The VPRO is a Dutch public broadcaster, which forms a part of the Dutch public broadcasting system. Founded in 1926 as a liberal Protestant broadcasting organization, it gradually became more social liberal than Protestant in the 1950s and 1960s, and the original meaning of the acronym was eventually dropped.

Wim T. Schippers

Willem Theodoor "Wim T." Schippers is a Dutch artist, comedian, television director, and voice actor. During the 1960s, he worked mostly as a visual artist, associated with the international Fluxus-movement. As a television writer, director, and actor he is responsible for some of the most notable and controversial shows on Dutch televisions from the 1960s to the 1990s, creating a number of lasting characters and enriching the language with terms and expressions first coined in his shows. In addition, he voiced the characters of Ernie and Kermit the Frog on the Dutch version of Sesame Street. For his shows, he has written over three hundred songs, and his reputation has changed from being Dutch television's "enfant terrible" to an acknowledged master in a variety of genres.

Jan Blokker

Jan Andries Blokker, Sr. was a Dutch journalist, columnist, publicist, writer, and amateur historian. In The Netherlands, Blokker was best known for his columns in De Volkskrant, which he wrote between 1968 and 2006.

Phil Bloom

Phil Bloom is a Dutch artist, entertainer and actress. She was the first person to appear completely nude on Dutch television, on 28 July 1967 during the show Hoepla, which caused scandal and controversy at the time. She was a member of the Fluxus network.

Opzoek naar Yolanda was a Dutch dramady television show by Wim T. Schippers, consisting of six episodes aired by the VPRO from October to December 1984. The show was a continuation of sorts of Schippers' De lachende scheerkwast (1981-1982) and featured some of the same characters. In turn, it was a kind of prequel to We zijn weer thuis, which ran from 1989 to 1994.

Ronflonflon, or Ronflonflon avec Jacques Plafond, was a radio show on the Dutch broadcaster VPRO. It was produced and directed by Wim T. Schippers who also played the principal character and radio host, Jacques Plafond. Between 10 October 1984 and 30 January 1991, 328 episodes were produced, and it became the VPRO's best-listened radio program.

<i>Het is weer zo laat!</i>

Het is weer zo laat!, also known as Waldolala, is a Dutch television show from 1978, written and directed by Wim T. Schippers and co-produced by Schippers, Gied Jaspars, Wim van der Linden en Ellen Jens. It was the last TV show written for Dolf Brouwers, who had played the character Sjef van Oekel in previous shows.

Dolf Brouwers

Dolf Brouwers was a Dutch comedian, singer, and television actor who rose to fame late in life playing the character Sjef van Oekel in the 1970s satirical television shows aired on VPRO, written and directed by Wim T. Schippers, Ruud van Hemert, Gied Jaspars, and Wim van der Linden.

Sjef van Oekel

Sjef van Oekel was a popular TV comedy character created by Dutch artist Wim T. Schippers and played by Dutch comedian, singer and actor Dolf Brouwers (1912–1997). Van Oekel started as a side character in De Fred Hachéshow in 1972, but became such a cult figure that he gained his own television show, Van Oekel's Discohoek, songs and even a comic strip, all written by Schippers.

Ellen Jens Dutch television director and producer

Ellen Jens is a Dutch television director and producer, best known for her collaboration with Wim T. Schippers on VPRO television. She has produced and directed a large number of other television shows, especially on literature and art, and is referred to as a "television legend".

Gied Jaspars

Gied Jaspars was a Dutch television maker who gained prominence in the 1960s and 1970s making progressive and controversial TV shows for the VPRO; he is well known for his collaboration with writer and director Wim T. Schippers. After he left the television and film industry he started a career as a business man; throughout his career he had a great interest in nature, expressed in narrative, meditative reflections in television and radio series which were later bundled as a single collection.

<i>Barend is weer bezig</i>

Barend is weer bezig(Barend Does it Again) was a Dutch television show written and directed by Wim T. Schippers with Wim van der Linden, Gied Jaspars, and Ruud van Hemert and broadcast by the VPRO in 1972-1973. The show was produced by Ellen Jens. Four regular episodes and a Christmas special were made. The series caused considerable controversy, particularly because of a scene in which Queen Juliana of the Netherlands was mocked.

IJf Blokker

IJf Blokker is a Dutch musician and television actor and presenter. After a professional career as a drummer, he became a well-known television actor in the 1970s playing the character Barend Servet in the Wim T. Schippers-directed shows on VPRO television.

<i>De Fred Haché Show</i>

De Fred Haché Show is a 1971 Dutch television show written and directed for the VPRO by Wim T. Schippers, Ruud van Hemert, Wim van der Linden, and Gied Jaspars. The show marked the return to television for Schippers, van der Linden, and Jaspars, who had been on the team that was responsible for the controversial 1967 show Hoepla, canceled after three episodes. Like its "sister show" Barend is weer bezig (1972-1973) and Van Oekel's Discohoek, it was an absurdist show with much nudity, linguistic humor, satirical skits, and illogical plot lines.

Wim van der Linden

Wim van der Linden was a Dutch photographer and film and television director. As a photographer he documented slums and subcultures in Amsterdam in the 1960s. His "Tulips", one of four experimental and satirical Sad Movies (1966-1967), is praised as one of the dramatic high points of Dutch film history, and with Wim T. Schippers and others he made groundbreaking and controversial television shows for the VPRO in the 1960s to the 1970s.

Plafond over de vloer is a Dutch television show in nine episodes, aired in 1986 by the VPRO and written and directed by Wim T. Schippers. It derives from the radio show Ronflonflon, and its main character is that show's host, Jacques Plafond.

We zijn weer thuis is a Dutch dramady-series broadcast by VPRO from 1989 to 1994. It was written by Wim T. Schippers and co-directed with Ellen Jens as his swansong-series for VPRO. The series was released on dvd in October 2007; nostalgia-channel Best 24 first started reruns in 2010.

Schipper naast Mathilde was a Flemish TV sitcom, broadcast between 1955 and 1963 on the Flemish public service TV station N.I.R.. At the time it was tremendously successful and it is well regarded as the first classic TV series of Flemish television. About 185 episodes were made, but since many of them went live in the air without recording a copy the majority are lost today. Another part was lost in a fire. In 2005 a DVD was made available which contains all the remaining episodes, nine in total.

Tabakspanden Buildings in central Amsterdam, squatted until 2015 and now redeveloped

The Tabakspanden are a group of buildings standing on the Spuistraat in central Amsterdam, adjacent to the Keizerrijk and Wijdesteeg alleyways. Named after a previous owner called Hendrik Tabak, they were mostly squatted from 1983 onwards, although Peter Klashorst also rented an apartment and gallery space. Two of the buildings are registered as rijksmonumenten.

SV Die Haghe

Sportvereniging Die Haghe is a Dutch football club in The Hague, founded 1 November 1923. Its first squad plays in the Eerste Klasse Saturday since 2018. The club plays at Sportpark Ockenburgh in Loosduinen.


Explanatory notes

  1. Critics differentiate between the brief nudity in Hoepla, characterized by its inactivity, and the first scene involving a naked actress (Pleuni Touw) acting: that occurred in 1974's De Stille Kracht . [1]

Bibliographical notes

  1. "Eerste naaktscène televisie online te bekijken" (in Dutch). Nieuws.nl. 23 December 2011. Retrieved 2 September 2013.CS1 maint: discouraged parameter (link)[ permanent dead link ]
  2. Nijland, Yfke. "Zo is het toevallig ook nog 's een keer" (in Dutch). Geschiedenis 24. Retrieved 22 August 2013.CS1 maint: discouraged parameter (link)
  3. Beunders 310.
  4. 1 2 Crone 157.
  5. Mourits 69.
  6. McDermott, Kramer, and Cox 77.
  7. 1 2 3 4 5 "Hoepla 4 teruggevonden!" (in Dutch). Geschiedenis 24. Retrieved 22 August 2013.CS1 maint: discouraged parameter (link)
  8. Neill and Kent 117.
  9. Verhagen 24.
  10. "about us" - Trouw (in Dutch)
  11. 1 2 3 "Voor het eerst te zien: een blote Phil Bloom in de eerste aflevering van Hoepla" (in Dutch). Geschiedenis 24. 13 October 2007. Retrieved 22 August 2013.CS1 maint: discouraged parameter (link)
  12. Crone 157-59.
  13. Crone 159-60.
  14. "Vleesch: verboden item over het slachten van een koe" (in Dutch). Geschiedenis 24. 27 June 2008. Retrieved 25 August 2013.CS1 maint: discouraged parameter (link)
  15. "Slacht in zwartwit (filmpje uit 1967)". Vleesmagazine (in Dutch). 1 July 2008. Retrieved 25 August 2013.CS1 maint: discouraged parameter (link)
  16. "Voor het eerst te zien: een blote Phil Bloom in de eerste aflevering van Hoepla" (in Dutch). Geschiedenis 24. 8 October 2012. Retrieved 22 August 2013.CS1 maint: discouraged parameter (link)