Horse ebooks

Last updated
The image used for the Horse_ebooks avatar Horse ebooks.jpg
The image used for the Horse_ebooks avatar

Horse_ebooks is a Twitter account and Internet phenomenon. Registered in 2010, the account was apparently intended to promote e-books but became known for its amusing non sequiturs in what seemed to be an effort to evade spam detection. [1]

Contents

On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project by the art collective Synydyne and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis. [2] [3] [4] The Twitter account has not been updated since.

Content

Horse_ebooks was a part of a network of similar Twitter spam accounts which promoted e-books organized around a single theme. Based on investigations by Splitsider and Gawker , its creator was believed to be a Russian web developer and spammer named Alexei Kouznetsov [1] [5] (Russian : Алексей Кузнецов, also romanized Alexey Kuznetsov [6] ). Kouznetsov owned as many as 170 domains associated with similar efforts, some of which have been shut down or discontinued. Other accounts include companyebooks, action_ebooks and mystery_ebooks. [5] Horse_ebooks tweeted fragments of modified text copied from other sources, mixed with occasional promotional links to websites selling e-books that were associated with the affiliate marketing company ClickBank. [5] Examples include:

Its output was described as "strangely poetic" [6] and as "cryptic missives that read like Zen koans which have been dropped on a computer keyboard from a great height". [7]

Unlike many other Twitter spam accounts, Horse_ebooks did not employ strategies of mass-following and unsolicited replies to Twitter users. Because it did not use typical spammer techniques, the account was not closed as Twitter spam accounts frequently are. [5] Before the revelation in September 2013, it had more than 200,000 followers. [8]

Bakkila acquisition

On September 24, 2013, it was announced that Horse_ebooks had become part of a multi-year performance art piece staged by BuzzFeed employee Jacob Bakkila. Bakkila had approached Kuznetsov in 2011 with the intent of buying the account; Kouznetzov agreed, and since 2011, Horse_ebooks had been operated by Bakkila. [4] [9] This change was noticed by the account's followers when, on September 14, 2011, the account began tweeting "via web" instead of "via Horse ebooks", and the frequency of tweets promoting ClickBank significantly dropped while the number of "funny" tweets increased. [5] Many followers speculated that either the spam algorithm had been changed, or that the account had been taken over by a different person, possibly a hacker who acquired the account's password. [10] The same day Bakkila revealed the feed to be fake, he (as well as others who contributed to the project) performed at an art installation where fans could call in and have various horse_ebooks tweets read to them. [11] After the announcement, Bakkila stopped tweeting on the account.

Influence

Horse_ebooks has become the inspiration for fan art, fan fiction, and unofficial merchandise. [6] Among these are T-shirts [12] and Horse_eComics, a Tumblr blog by artist Burton Durand featuring comic strips inspired by the account. [1]

Horse_ebooks was named one of the best Twitter feeds by UGO Networks in 2011 [13] and Time.com in 2012. [14] John Herrman at Splitsider wrote that Horse_ebooks "might be the best Twitter account that has ever existed." [5] Writing for The Independent, Memphis Barker described Twitter as 'devastated' by the revelation that the account was human-run. [15] After the fictitious nature of the account was revealed, The Atlantic named Horse_ebooks "the most successful piece of cyber fiction". [16]

Synydyne

Synydyne, an artist collective formed in 2006, is responsible for several performance art and alternate reality game projects. Synydyne is led by Internet artists Thomas Bender and Jacob Bakkila. [17]

Synydyne's projects include Horse_ebooks, Bear Stearns Bravo, Pronunciation Book, and This is My Milwaukee . [18] [17]

In a 2015 interview, Bakkila explained the collective's approach: "Most of what Synydyne has created thus far is either designed to spread as quickly as possible — @Horse_ebooks and Pronunciation Book being the obvious examples — or to be as difficult as possible to access." [19]

See also

Related Research Articles

<span class="mw-page-title-main">Spamming</span> Unsolicited electronic messages, especially advertisements

Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose, or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.

<span class="mw-page-title-main">Botnet</span> Collection of compromised internet-connected devices controlled by a third party

A botnet is a group of Internet-connected devices, each of which runs one or more bots. Botnets can be used to perform distributed denial-of-service (DDoS) attacks, steal data, send spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and "network". The term is usually used with a negative or malicious connotation.

<span class="mw-page-title-main">Kij Johnson</span> American writer

Kij Johnson is an American writer of fantasy. She is a faculty member at the University of Kansas.

<span class="mw-page-title-main">Jason Scott</span> American technology historian and archivist (born 1970)

Jason Scott Sadofsky is an American archivist, historian of technology, filmmaker, performer, and actor. Scott has been known by the online pseudonyms Sketch, SketchCow, Sketch The Cow, The Slipped Disk, and textfiles. He has been called "the figurehead of the digital archiving world".

<span class="mw-page-title-main">The Spamhaus Project</span> Organization targetting email spammers

The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name spamhaus, a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers.

Shadow banning, also called stealth banning, hellbanning, ghost banning, and comment ghosting, is the practice of blocking or partially blocking a user or the user's content from some areas of an online community in such a way that the ban is not readily apparent to the user, regardless of whether the action is taken by an individual or an algorithm. For example, shadow-banned comments posted to a blog or media website would be visible to the sender, but not to other users accessing the site.

Social spam is unwanted spam content appearing on social networking services, social bookmarking sites, and any website with user-generated content. It can be manifested in many ways, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.

The term X bomb or post bomb refers to posting numerous posts with the same hashtags and other similar content, including @messages, from multiple accounts, with the goal of advertising a certain meme, usually by filling people's post feeds with the same message, and making it a "trending topic" on X. This may be done by individual users, fake accounts, or both.

<span class="mw-page-title-main">Social media use by Barack Obama</span>

Barack Obama won the 2008 United States presidential election on November 4, 2008. During his campaign, he became the first presidential candidate of a major party to utilize social networking sites to expand and engage his audience of supporters and donors.

A Twitter bot is a type of software bot that controls a Twitter account via the Twitter API. The social bot software may autonomously perform actions such as tweeting, retweeting, liking, following, unfollowing, or direct messaging other accounts. The automation of Twitter accounts is governed by a set of automation rules that outline proper and improper uses of automation. Proper usage includes broadcasting helpful information, automatically generating interesting or creative content, and automatically replying to users via direct message. Improper usage includes circumventing API rate limits, violating user privacy, spamming, and sockpuppeting. Twitter bots may be part of a larger botnet. They can be used to influence elections and in misinformation campaigns.

<span class="mw-page-title-main">Syrian Electronic Army</span> Hacker group affiliated with the Syrian government

The Syrian Electronic Army is a group of computer hackers which first surfaced online in 2011 to support the government of Syrian President Bashar al-Assad. Using spamming, website defacement, malware, phishing, and denial-of-service attacks, it has targeted terrorist organizations, political opposition groups, western news outlets, human rights groups and websites that are seemingly neutral to the Syrian conflict. It has also hacked government websites in the Middle East and Europe, as well as US defense contractors. As of 2011, the SEA has been "the first Arab country to have a public Internet Army hosted on its national networks to openly launch cyber attacks on its enemies".

Twitterature is a literary use of the microblogging service of X. It includes various genres, including aphorisms, poetry, and fiction written by individuals or collaboratively. The 280-character maximum imposed by the medium, upgraded from 140 characters in late 2017, provides a creative challenge.

Junaid Hussain was a British black hat hacker and propagandist under the nom de guerre of Abu Hussain al-Britani who supported the Islamic State (IS). Hussain, who was raised in Birmingham in a family originally from Pakistan, was jailed in 2012 for hacking Tony Blair's accounts and posting his personal information online. Hussain left the UK around 2013 for Syria.

<span class="mw-page-title-main">Tay (chatbot)</span> Chatbot developed by Microsoft

Tay was a chatbot that was originally released by Microsoft Corporation as a Twitter bot on March 23, 2016. It caused subsequent controversy when the bot began to post inflammatory and offensive tweets through its Twitter account, causing Microsoft to shut down the service only 16 hours after its launch. According to Microsoft, this was caused by trolls who "attacked" the service as the bot made replies based on its interactions with people on Twitter. It was replaced with Zo.

Weird Twitter is a loose genre of Internet humour dedicated to publication of humorous material on the social network Twitter that is disorganised and hard to explain.

A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue.

dril Pseudonymous Twitter user (born 1987)

@dril is a pseudonymous Twitter user best known for his idiosyncratic style of absurdist humor and non-sequiturs. The account and the character associated with the tweets are all commonly referred to as dril or wint, both rendered lowercase but often capitalized by others. Since his first tweet in 2008, dril has become a popular and influential Twitter user with more than 1.8 million followers.

The advent of social networking services has led to many issues spanning from misinformation and disinformation to privacy concerns related to public and private personal data.

The business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake. Twitter invited Musk to join its board of directors, an offer he initially accepted before declining. On April 14, Musk made an unsolicited offer to purchase the company, to which Twitter's board responded with a "poison pill" strategy to resist a hostile takeover before unanimously accepting Musk's buyout offer of $44 billion on April 25. Musk stated that he planned to introduce new features to the platform, make its algorithms open-source, combat spambot accounts, and promote free speech, framing the acquisition as the cornerstone of X, an "everything app".

References

  1. 1 2 3 4 Jenna Wortham (6 January 2012). "Web Comic Draws Inspiration From a Twitter Spammer". The New York Times. Retrieved 4 May 2012.
  2. Orlean, Susan (24 September 2013). "Horse_ebooks is human after all". The New Yorker . Retrieved 24 September 2013.
  3. Meyer, Robinson (24 September 2013). "@Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever". The Atlantic . Retrieved 24 September 2013.
  4. 1 2 Jenna Wortham (24 September 2013). "The Human Behind a Favorite Spambot, Horse_eBooks". The New York Times . Retrieved 24 September 2013.
  5. 1 2 3 4 5 6 Herrman, John (9 January 2012). "The Ballad of @Horse_ebooks". Splitsider. Archived from the original on 28 October 2013. Retrieved 3 May 2012.
  6. 1 2 3 Adrian Chen (23 February 2012). "How I Found the Human Being Behind Horse_ebooks, The Internet's Favorite Spambot". Gawker. Archived from the original on February 26, 2012. Retrieved 4 May 2012.
  7. Joseph L. Flatley (9 January 2012). "The wild and wonderful tale of @Horse_ebooks". The Verge . Retrieved 4 May 2012.
  8. "Horse_ebooks". Twitter.com. Retrieved 18 August 2013.
  9. Susan Orlean, "HORSE_EBOOKS IS HUMAN AFTER ALL", The New Yorker , 24 September 2013. Retrieved on 24 September 2013.
  10. The Downfall of Horse_ebooks, by Jeb Lund, at MrDestructo.com; published September 22, 2011; retrieved February 24, 2016
  11. D'Onfro, Jillian. "Twitter's Favorite Spam Account, Horse_ebooks, Is A Big Fake". Business Insider. Retrieved 8 April 2016.
  12. Urie, Chris (7 March 2012). "Philly's What Say Co. Release Horse eLooks, Inspired By Horse_ebooks". Geekadelphia. Retrieved 4 May 2012.
  13. Jensen, K.Thor (14 December 2011). "Best Twitter Accounts Of 2011". UGO Networks. Retrieved 4 May 2012.
  14. Townsend, Allie (21 March 2012). "The 140 Best Twitter Feeds of 2012". Time Techland. Retrieved 4 May 2012.
  15. "What is Horse_Ebooks? Twitter devastated at news popular spambot was". The Independent. 2013-09-24. Retrieved 2017-09-19.
  16. Meyers, Robinson (24 September 2013). "@Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever". The Atlantic. Retrieved 8 April 2016.
  17. 1 2 Gonzalez, Maricela (2013-09-04). "Horse_ebooks and Pronunciation Book: What just happened?". Entertainment Weekly.
  18. Dunn, Gaby (2013-09-24). "Pronunciation Book: The unhappy ending to the Internet's most suspenseful countdown". The Daily Dot.
  19. Edwards, Phil (2015-10-13). "When art goes viral, it's not an accident. This is how it happens". Vox.